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Whitby Froe Pmrus, WochesdAyMaY 8.1996s P« 7 Sli*ck..., and confusing ~ . You've seen it nightiy on the TV seree nm your own home. It'sa commerci-al. Itliaamesage.,I think.ILet'. take a few minutes and talk about it. In an age of oelour, mont of it is i black and white. In an age which pretends to value otraigt talk, it walks crab-like around whatever would be its message. In place of a message, it presents a series of images: of ordinary people, each holding a sign: Don't I Count, I Can Change, Give Me a Chance, Banks can Learn, Profits Aren't Everything, Something Làike That, and se on and se on. % e It is a commercial fer a bank. For the life cf me, I cannot figure eut the message. I cannot even remember the name cf the bank. This is undoubtedly a sign that I have slipped past the upper years of advanced middle age; it ceuld be that I have drunk too deeply these twentjy-five years of drinking water, ri from Lake Ontario via Durhiam Region (itfs likely the aluminum content.) Surely, with the hundreds of thousands of dollars spent producing thecomril with the additional hundreda cf &huad spent put±ing it on air;, with bankers'usual, you know, thrift with a penny: surely there is a purpose here. Cemmercials are net put on television te enterta.in Us. They are there te seIl, te make money. And if they don't produce,-they're gene. Since this commercial has been repeated for months, several times each evening, one has te assume it is doing its job. The way I figure, it must ho code: images, in black and white, that can be deciphered only by Baby Boomers with a protesting past and loads cf tax-dodged cash. Se here's the translation: Bring your money te (Name of Bank) and we will niake ycu feel twenty, thirty years younger and pay yeu interest for the privilege and we will help you keep your fflthy lucre Î eut cf the hands cf the gevernment, just the way we do with lots cf our own profit. CLYFADAE OUSE AT MU lhe bank commercial is net alene. Tune i any evening, General IDuke one of the firat Clydesdi you get a parade of hidden-message spots that avoid clear Lewellyn Rchardson (the man on the poni communication. background. The Brookhin House hotel, now f ¶bink of the scaredy-cat, scaredy-cat, scaredy-cat spot: lightning, thunder, a pole light circa niety-fifty five, a 1 E shivering fites-vintage European sports car; and then a 10 Vte ed esayN shot of a v ehicle driving through the rein. 365 days a year. WEMlTY J Ail image, ne content. Personally, I prefer the herses. And Fm inet sure who a Arzepresentative of Heritfge Cana&a touri makes and selîs the vehicle. part 0f the Main Street Prograni. 0Don Perins of Whitby la player of the yei Then- again, maybe its really a bank promotion, 9 Tenders are being called to extend GO Tn developmng a longing for a vehicle you can't afferd, se you 0 Houses in the Fallingbrook subdivision no have te bcrrow money, se you...ycu know. $139,900. These two commercials: slick, expensive, sly: are just frmt 3 5YEN twe~~~~~~ rereenaivs fodythselear.Thursday, Me tOOKL1NMUSE HYIELC (J.1 aIes to ho imported to Canada, was owned by ky). 0111e Sebert stands ln» the doorway ln the the Brooklin Legion Hall, was bult, iii1882/83. Wht ý rhVesphot ES AGO Lay 71,1986 edition, of the FI= PRESS red WhitbY's Downtown to, determine if it can be wa on the Ohio Stato Univeruity hockey team. mnsit tracks from Pickering to Whitby. orth of Rossland Road are selling at prices from MS AGO [ay 4, 1961 edition of the RENLY NEWS fellow. will h the speaker at an agrcultural and a i June. ights will ho installed in Whitby. ty on May 8. 3in Wbitby as recreational parks. MR ASO Y8,1896 edition orfthe BIRONIOLE School by planting trees i the school yard. eks, 72 of which were added in the past year. k-Treasurer, at a salay- of $500 per year.-j Queen at the Wbitby Collegate Institute and