Whiby Free Prous, Wedneday, March 1. 1995. Page 17 I a e, . Esi r ii n g la s3te N/ eA. -t E9»>mE f -I Buying adveriigi 1k g9etting. a harwut Would you really want the cheapest? When you choose a barber, you consider his skill and reputation as welI as price. You choose the one that goves y ou what you want at a reasonable, âittordable price. Advertising is no different... The value,.points for advertising. are: circulation, readership, creativity and price. Circulation: The Whitby Free Press has 40% higher circulation in Whitby than any other newspaper. Every week wc reach 99%7 of the homes ini Whitby. Nobody else cornes close. Readership: The old adage that ads have to be on the front page, or page 3, orup front cornes from the fact that so many papers have so littie real content that they don't get read. Ads cari be effective anywhere in the Free Press because people read it cover to cover evexy week. Creativity:. For an ad to work it has to get noticed. An ad with an eye-catching designi cari frequently out draw rnuch larger ads. WVhile other papers have fought the recession wih lay-offs, we've kept our creative staff because good effective ads are what our advertisers are paying for. Price: The only ad that'works is the one that gets delivered and read. The only £mia price is the cost per reader. Advertising in the Free Press is really the cheapest. Circulation, Readership, Creativity & Price. You don't need a.computer to add up the BEST advertising VALUJE mdyth e ffhitÀby Fru -Pres Cul M6m1 I I. ___________ j welcomes you to 99~ ays for. Kids (LUNCH OR DINNER) Wed., Thurs., & Fni. March 8th to lOth and March l5th to March l7th Kids under 12 years eat for 990 each from our kid's menu with the purchase of an aduit entrée off the menu (one child per aduit) *CEILING TILE PLAIN WHITE 12"X 12" *65,ea. Lr~IiLU$~IJ2'X 41 3.99 ea. CGC SIMPLICITEE CEILING GRID $YSTEMA 2' Cross Tee .65 12' Main Tee 4.29 4' Cross Tee 1.29 8' WaI Mould 1.79 8' Main Tee 2.89 12' WaI Mould 2.49 I15/8 X8 $1.69 $1.49 2 1/2 X8 $1.95. $1.75 3 5/8 X8 $2.19 '$1.99 WHITE LINED CSA APPROVED LAMOSA TOILET Seat flot included 7 KG 4L, CGC DRY WALL COMPOUND HOLLAND DRY WALL PRMEm Snoshoe9 POCKT DOR AD T M NSTCDINI BLIN am'à âpiw ALL BENJAMIN 1 AINTS OOREPAINTS OFF N 0 Taunton Rossiand seo ML