Page 18, Whitby Free Press, Wednesday, Decomber 28, 1994 Buyimng advertising is 11lke buying a computer! Would you always buy the cheapest? 0f course not! When you shop for a computer, you compare their memory, operating system, speed, warranty etc. as well as the price. You buy the best value that fits your'needs. Advertising is no different... The value points for advertising are: circulation, readership, creativity and price. Circulation: 'Me Whitby Free Press delivers 27,000 papcrs eveiy week. 95%/ of that right here i Whitby. We reach 99% of the homes on a year-round weekly average. What's nmore, our circulation is independently verified by the Canadian Circulation Audit Board.-CCAB. Readership: People read the Whitby Free Press cover-to-cover because it's the only place where they cari find ail the local news. Creativity: Our creative staff are ail college graduates ini Graphic Arts. An ad has to get noticed beore it cari work. Size helps but good designi cari make a smaller ad juznp right off the page. P rice: In comparison to other papers, somne advertiscrs f ind us expensive, some find us cheap. Since we have consistent advertising pricing, that must mean that other papers favour some while gouging others. Circulation, Readership, Creativity & Price. You don't need a computer to add up the BEST advertising VALIJ Roir &Y me ffhbitby Froc Press cul 69-611 We wolild like to wish all our clistoiners a very Happy New Year. 1 1 1 1615 Dundas St. E., VVhitby Mall Next to Wal-Mart