Whitby Free Press, 6 Apr 1994, p. 16

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Page 16. Whitby Free Proes, WedneSday, April 6, 1094 Volunteeirs launch April campaigil: During April thousands of Canadian Cancer Society volunteers will be knocking on doors, organizing special events, soliciting donations from business and industry and selling daffodils te help achieve this year's campaign goal of approximately $23 million in Ontario (almost $49 million nationally) te help the more than one in three Canadians who will develop some forrn of cancer during their lifetime. Almost haif the money raised by the Canadian Cancer Society will be used te fund vital cancer research projects across Canada through the society's research affiliate, the National Cancer Institute of Canada (NCIC). DUF'S TOWING SERVICE Servlng Whltby for over 25 years 40.4ay. E.,Wih 24 HOUR SERVIEr In 1993, the institute awarded almost $30 million te cancer researchers across Canada (more than $16.5 million in Ontario alone). NCIC and the Canadian Cancer Society work to promote primary prevention, early detection and effective treatment of cancer through a variety of This earthe institute is pepnintsrle by establishing a behavioural research and prograin evaluation unit, which will, among other thiàngs, help define the most effective ways to convince people te change their behaviour. It is known, for instance, that if people stop smoking, their James M. FLAHERTY, A.B., LL.B. C=ifedbyde Law Society as asc in i Civil Lîiugation FLAHERTY DOW ELLIOTT Barristrs anid Solicitors 132 Dundas SL. West Whitby, LUN 2L9 Toronto (416) 368-0231 Whitby (905) 666-0231 Fax (905)~ 686-6447 CANAIAN ISOCIÉTÉ CANCER ICANADIENNE SOCIETY DUCACE chances of getting lung cancer decreases. But how do you convince people to quit? And how do you reach « at risk' groups in the population and promote their participation in screening programs? As new findings from this important field of research become available, Canadian Cancer Society volunteers will adapt their programs to more effectively motivate people to change their behaviours and adopt healthier lifestyles. Disability and death from cancer can be markedly reduced through early detection. Although people have been encouraged te recognize early warning signs and selek medical attention promptly for many years, both the public and the medical community are recognizing the importance of systematic screening (for people without symptoms) for those cancers where it can be shown that this is effective. Current evidence shows there are two cancers -- cervical -and breast -- for which the use of early detection techniques can lead te a significant decrease in deaths. 7%e Pap test has been instrumental in drain atically decreasing the death rate froin cervical cancer. With a more comprehensive program, it should be possible to completely eliminate this disease r251H ANNIVERSARY Proud ly Serving Whitby rr l 25 Years i 300 GORDON STREET WHITBY - 668-6831 as a cause of premature death in Canada. There is clear evidence showing that the death rate from breast cancer froîn women aged 50 or more decreases if woznen paricipate in scee=n programs that provide carf lcinical breast exaxinations and main- mography every two years. New approïahes to screening for other common cancers such as colorectal cancer and prostate cancer are being evaluated. A method of reducing the burden of cancer is te treat the cancer more effectively and thereby prevent some of the disability and suffering associated with the disease. Much research has been focused on this aspect of cancer control. Newer treatments often have fewer symptoms and side effects and can be provided over a shorter time fraine on an outpatient basis. This allows patients te remain with fanuly and friends and maintain their normal activities te a greater degree. Five-year survival rates are improving for most cancers as a resuit of improved diagnostic and Withy our support, caifiCANADIAN be. 1 CANME beaten LJSOCUEY Please gie. rAllstte® You're in good hands. TENANTS.- HOME LIFE.- CAR Bob Whîte Sheila England 666-3553 965 Dundas St. W. #202 West Lynde Plaza, Whitby Alstal te .insurance Company of canada Aistate insuranceCo.oat canada - Alistate Insurance Comipany treatment methods. The five-year survival rate for breast cancer is currently 73 per cent (based on cases diagnosed between 1980 and 1984), up from 70 per cent for cases diagnosedbetween 1970 and 1974. Improvements in survival rates hve also been reported for melanoma, leukemia, lymo- phoma, brain and prostate cancer. More recently, research in the areas of réhabilitation, pain control, supportive and palliative care have identified other important ways of reducing the impat of cancer. Improvements flowig from this research have also greatly enhanced the qualit of life of those peple living with cancer, as well as Provding needed support to friends and families. Cancer Society seeks volunteers The Canadian Cancer Society needs campaign volunteers te, help with the upcoming fundraising drive in April. Rosi dential canvassers, especi- ally in new areas, area captains te co-ordinate groups Of canvassers, and volunteers te, distribute, campaign material are needed immediately. The health promotions committee is also looking for volunteers interest;ed in the areas of tebacco awareness, healthy food choices, breast health and sfun sense. Training and support are provided te volunteers. Those interested may cali 686-1516 for more information. Harwood Place Mal Corner of Bayly & Harwood j, Ajax -427-1663 22,31BRocK ST. N WH ITBY 668-6171 Bailey Big V Drug Store 362 Brock St. S. Whitby 668-2100 0 220 DUNDAS ST. W. WHITBY 430-2999 110 DUNLOP ST. E. WH ITBY -666 5(,u i LbollFrc 1-800-465-51028 668-9393 619 Brock St. S. Located in MudicaI Contre - 1CARDINAL NANNIES & -COMPANIONS INC. SINCE 1985 Pro v/ding Quality ln Home Gare in Durham Region Since 1985. ............r i 144 Kingston Road, Suite 1OA-2nd Floor, Ajax, Ontario. Li T 2Z9 -,Moyra Pudeiner - 619-3351 111-0 1- %-ÀunxLmjl ýLI0rfÀ21

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