-i -~ - ~ raooaU, vvmsawJY a0aIwoaa oo,., wlvaouay, aiuviua.auoa crii, ImeC e> G> <j> c 0 o 0 E o <a Q o * Fmi e- o ~a4 o ri~ Q e- e Tape Tape 1 0 . c- u0 > 0 > <n C 0o e 1- E > a 0 r z - ý. ( c1 E o ) IL o n cz CD %:3 o CL a 22 > a>2 n>o0 E E > _0u0 0 0 cm lo- o 2!~ Cu >% n Cu Ili Ili1 Ii Ii li iil li 1ii il11Il i iI I 11IIIIIIIII 1111111 11111 IIli1111111 0083448399-Ll N5Sl -BROl WHITBY FREE PRESS Po BOX 206 WHITBY ON LiN 9Z9 1Tape Here1 Side B Tape Here 6. What other newspapers do you receivelread? 8. Where do you sho] Oshewa/Whltby This Weok Where would you be ma&tlikely to shop for Wednesday E] do flot receive E]reoeive regularîy E] recoive somelîmes Leave column bbank if *< Friday E] do flot receive E]reoeive regularly E]1 receive somelîmes heie.C+.t>-eP'0 Sunday E do flot receive E]reoeive reguîarîy E receive someimes 'z- e How much ime would your household spend reading This Week _______ hours & mins per week (total for ait issues) Marketplace (Tues) [] do flot receive Ilreceive regularly 1[Ireceive sometimes How much time would your household spend reading Marketplace _______ hours & mins per week Oshewa Times E] donfot get [Jhave delvered [] buy daily at a box/store E]buy -____ imes per week If you gel the limes, how much lime would your household spend readinig t: _______ hours & mins/week (total for ail issues> Oshawa limes Extra (free - Wed.) []donfot receive E receive regularly ELreceive sometimes Toronto Star MAon ta Fr1 E do flot gel E have dellvered E buy daiyat a box/ store E] buy -____ imes per week Saturday E] do flot get El have delivered E buy weekly aI a box/store If you get the Star, how much Uime would your household spend reading Il: _______ hours & mifls/week (total for att issues) Toronto Sun Mon 10 Fr1 E do flot get E] have delivered E] buy daily at a box/store Ebuy -____ imes per, Surtday' E do flot gel ] have delivered E:] buy weekly at a box/store If you e the Sun, how much lime would your household spefld reading it: _______ hours & mins/week totalif E] o r do flot gel E] have delivered E buy weely at a box/store u - dmspr O tr ailE]doflot gel E:] have delivered E]buy wdaily at a box/store E]u & liepa If you gel the Globe, how much lime would your household spefld reading il: h____&__________tot Ohrnewspaprs and magazines that you read regularly; Hwmariy hours per week do you spend reading magazines?...... Ho ayhours do you spefld reading books? _________ Do you use the Whitby Library? 7Tell us a littie about yourself Vour agoî'sex our postai code so au ioeow wtst parot» on your. kcm) Others in yowr household indludlng kids): Number____Ags/soxos How many poars have you livod in Whtby?________ Your highost levol of oducaion__________________ Do you work? Yeo No]; f Vs: Full-timoQ3 Part imoQ Saf-Erployed?Q] Wlioro? hIWhibyQ OshawaQ AaxPckringQ3 MetoToronto[] Othr] Do othors in your houaohold work? YesEI NoO ; f Vos: Fullimo[] Part imoUJ Slf.Employedfj Whoro? inWNbyl Oshawal Ajax/Pakonrîg] Mro TrontoQ] OtherQ3 Whai radio station do you fiston ta mail ofton7 ________ How many houri per weok?_______ How many hours cf IV doos ypur fansiywatch por wook? (average) _______ WhaiT1V listing guide do you use mail?_________ I lov mîay imes do you ost oui par monlh? _______ordor in? - gotoasmovie? ______ rerita video ______ FI o'r! many fines do you atrnd spori avents par month? in Durham?______ in Toronto? ____ her?_____ 'many tims do you atend live theatre/oencarta/ighi dlubs par montb?i Duram?______ in Toronto? _;___ iler? ____ Oshawa Centre Oshaws other" Whltby: Dawntown DundaW(Thcksonae Kendalwoad/arrfard Local Plazaa Ajax & Pickering: Pickering Town Centre other AjxPcert For mailing, turn over andi start fokllng on Side A This panel wii~ become the bac~k Out-Sirle Uap of your postal reply envolope or bring it to the Free Press office and get a certificate for a free classified ad III I Il I I I 111111 III liii 111111111 111111111 liii loraonto l I 1. 1 I I Ii il lI lI i 1 i I I otheprl- i i Il i i I i m week 9. Your~ Shopping Habits Do you generelly camparison shop et more than one business betore buying? [] Yes [] No for alI issues) Do you use coupons? []rarely or neyer C]someimes []often Is quality or price the most important consideralion in a buying decision? n-- - [Quaity moat important []both equally important []price most important week Do youlyour famlly buy ail the weekly groceries at 1 store oniyE] more than 1 store[] Do youlyour family buy the weekly groceries from the saine store(s) each week? C] Ves E No âl for ai lissues) WNch of the following omis of advertising would bejmW likely tb persuade you to.jhu~ semeplace you had nover bsen beflore, or teizy a now preduct: E]ads in Toronto papers E ada in local papers E ads in magazines _______ E]radio commercials E television commercials E YeItow Pages" E]Store sign orwvindow display E ouldoor portable slgns E bilîboarcis Ecoupon envelopes <Vai-Pak- type>)E]flyers Ej other dlirect mail / In decIdlng to hW each of the following, where would you be mont ikly Ito find the inforiallon/pricest specials you needed to make a buying decision.. Pwrnitume, TVApplianoes HardwareHon ImprovenentuppISsL Rosi Estate Beate otln Cars, Tncs Clothing _ JowoIIey. Gifts _ _ _ _ B oi h'i ie 0I u I to E E NU * ..Co ID 0f : Q~ Co . 0 C rfi .24R 0I . ce*a Mr CC CD~E CoI p~~or- E roui a: ---- - - - - - -I PIi thefoloi .iems ~ 'a MAI L-?POSTE Postage pald Port payé 9 "Isd inC" S4apo.a e Business Réponse Repiy d'affaires 0083448399 0i I I I I I I Il [ I 'I I LIA