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s e * * 7' I -. y - WÉGU Candasffensthe bow By Grog MacN.1l Unlese you're an -auto mnechanic or an assembly worker at an auto plant, you probably have neyer actualtmsen the proclucts manulfactured atamU Canada. Even so, the producta are essential to the auto industry. The German-owned company manufactures moldod rubber parts that are used on motor mounte, suspenion mountinga, shock absorbers and other areas where it's important - te prevent metal fr-om coniing in contact with motal., WEGU's Whitby piaýtje the company's only operatio# eot:ide of Germany. Originafly a dailboat and rocreation supply manufacturer, WEGU decided te corne te Canada te get into the automotive-industry. According te company consultàant Ken Norris,, Whitby was chosen because of ite easy accese te U.S. markets like Detroit. Whitby was lese congeeted than Toronto, yet stiil close te m&ajor transportation routes like the 401. So, la 1973, WEGU opened ite fret, and se fer only, foreign plant on Herbor St. Plastic on the rise By Doboe-ah Ludiuk Hornco Plastics Ltd. are _plastic mmulders te ladustiy ecrose Canada and the United States. A relative newcomer te the Whitby business community, Hornco set up shop la 1986, and has a "eLeter" company la Pickering. The Canadian, privately-owned company employa 40-, and studente la the summer. 'We produce lx4jection moulded, custom Plastics, (for uses) from electronice tW business mcie, general manager Kelin Hare said. Profite în 1989 were approximately $3 milion, Hare aaid. Due te a ateady grwthe over the last few years, the company han moved from industriel units on Induétriel Dr. te a larger facility, a jump in the emaunt of space from 10,000 square -feet te 45,000. Free trade wiill "asica]Iy open up a lagmWmket, and we're proactive on that," Hare aaid. Recyling le a part of everyday operations. If we rejoct a (moulded product), we grind up the part, and re-use the material" he saidL Kurz lemeats" needs By Deborah Luchuk Whitby and area residents are veryr familiar with the quality meats Kurz Fooda han te offer, buying the ccmpany's cold cits, sausages and other meats from midih stores as Jennie-Lynne Méate and JohnVinoe Foods. Ini fact, Kurz Fooda, established la 1964, sella its meats te stores acrons Ontario. The faàmily-owned, Canadien in- dependent firm employa 15, and there are Plans te add more staff la 1990. Students are aise hired la the sumnier montbp hix1989 KxI=a Foods, profits were la the *3-te P-million range, accord- mng te Les'Cowley, generel manager, la lino with consistent growth year after yoar. A recently completed expansion meets the increaeing domend for Kurz meats la the marketplace. "We've addod on approximately 10,000 square foot te aur exieting faàcilit,"Cowley eaid. .Fr-ee tÏado la not expected te have any positive or nogative effect on the ce many, as most cf the producta udin the meat plant are obtained withln Canada, ho aaid. Recycling within the meat process- g ortion la a regular occurrence. e honos are recycled, and fat, akin are rendored <for other uses, else- where), and we recycle cardboard.' Kü-E Fooda la located et RR1, Ashburn. .WEGU wý9s ultimately succesaful la its ainbitio4t get more involved la the auto inuetrySomucheso, that the compapiy haltad its sailboat operations ýo- concentrate eolely on rubber autolIparte., At the moment WEGU' ml customers - àm Ford and Volkswagen, "But we «ilî quote te, any automotive Içompany," seys Norris. When an auto company wents te have a certain component manufactured by WEGU, they generaily supply a sketch or a prototye of the pr itef. From there Noms B aye itsa up te, WEGU te "determine the moet inexpensive way to mold and'produce it." At 'the sanie time "strict epeciflicatione provided by the auto maker muet be, adhered te." Different parte are required te meet diITerent ' By Deborah Luchuk Serving predominantly corpoate customers, AMJ Campbell Van Linee,warehouses houeehold goods,new producte and eloctronice, and relocates goods locally, long dis- tance and overseas. AMJ Caznpbeil's fooet consista of over 250 modern air-ride tracter trai- lors, straight trucks and pack vans, eqiped with eanitized furniture pddollies and appliance equip- ment. Sterage facilities are up-te-date, climete controlled and goverrament approved. «Approximately 70 percent of aur customers are corporations. We cater te over 1000 corporations (acrose Canada)," vice president Gilles Frep- pier eaid. The Whitby.brandi of AMJ Camp- holl bas been in eperation two years, and is owned by over 100 sharehol- dore, "including drivers," Frappier said. The Frappier family was the zriginal owner of the company, and cumrntly tweive partners of the fam- ily are mnvolved m the moving buai- noss, and own six of the 35 contera acrosa the country. Since the company's inoeption la 1934, profits have grown fromn $2eO,008 per annum as a houseeold mover te $60 million a year with needs. :For examplo, a part may have te be water-resistant, another nlht have te endure heat, freezing, oil or sait, deen on ite location la the vehicle. WEGU je aise actively involved la research and developmont. That led te, the dovelopmont of a rubber "tboot" that fite over stick shilis. 'it was aometbing that was very difficuit and awkward te make," saye Norris. That "boot" helpod WEGU- show the autemotive industiy its devolopment capabiiities. SWEGU has managed te gain a solid reputation for ite producte. Norria says the compeny recently reoeived. the Ford "'Qi" ward. The Qi, which je proudly displayed ini the lobby of WEGTJ"s Whitb plant, ie cnlArdby many manufactulrer. te locations acrose the country. Ami Camipbeil is now Canada's largeet multi-brandi nioving com- pany with thoe recent addition of *in offices through the acquisition of Ci.. -Moving Systenis, a $13 million household moving division of Cana- dien Paciflc Express and Transport ,iited. 'The company's aucceas have been weil documented la Global and CBC television business progranm, busi- ness magazines,and' la "M'e New bo the bencbmark for qualityr. Norris aay otercompanies wlll ask if ;WGU has achleved the 91. Wlth this award, "your company if looloed upeon as a leader." Even though the vast mAjority of 'WEGU's product is for expert te the U.S., Norris saya free trade hasn't played much* of a roie yet. Thiat'dde mainly te, the auto pact that ensues a certain, .quantity of the parts la automobiles sold la' North Amerlca are made heme. Norrie notes, though, as time goes on, it will certainly b. an advantage te have free trade la place. WEGU now emplosàbout ,60 workers inWhitby, 40 la the plant and 20-as office ètaff. WEGU ,is planning te soon add more machineiy in an effort À) iu*wmage production. That, la turn, will rosuit la more jobs. Norris saye they hope te eventually run three full production shifts, instead of the current two. Entrepreneurs,- a ýbook by mlan Gould. The Whitby brandi employa 25 people, andthe company nationally employa 1300, Frappier said. The workforce is non-unionizod. Business' han lacreased te the Peint where the company recently excpanded operations te Belleville., Free trade wHil hogood for'th'e copaY' rpir ad nce it. A creaein the orkfrn- Building a major role. By Deborah Luchuk Boasting a tradomark "right on time, "ufrom concept te )key- ope- ration of design, construction and project management, CDS Contrac- tors han had a mjr role la commer- cial and indus trie development la Durham Region and acrosa central Ontario. Eetablished la Whitby la 1975, the Canadian company was set upby partners, representing a broad bas of experienco in construction. "'flïrugh past experionce, we ail have a construction background, from marine construction - te com- munications tewer., te general con- struction,» partner Stan Czernuch aaid. During peak construction periode, CDS employa up te 75 people, with a low workfdoe of 20. The employee complement ia augmoented, by sû dents la the aummer. In 1989, sales and profits were «veiy good," and growth bas aineS been ateady. Expansion has provided CDÉ much needod apace te accommnodate increasing bueiness.' Through reguler operations, con- struction, *the company recycles meterials, as- much as posaible. "We've always been a streng advo- cate of recycling. W. are1 recycling as appropriate -, there s no need te throw away good woodL" Generally, the motivation for theý partners of CDS Contracter. is sheer e*jymnt. nWe have a lot of fun!" Little's corner on marketing Assisting companies and indistiy te put toeother a winning marketing and motivation plan la the "raison d'etre" for William D. Little Market- ing and Motivation Limited. "We assese their situation, and put tgether a plan for them, lacludmng graphie, suggested changes cf logop for a nowr image for thefr company,» president Bfi li ttle said. Marketing and Motivation has the capebility te handie ail promotional materiai after consultation la-house, with a ful rahies staff, sud photo. graphy avaale for brochures or meL dareleases. Little started the business la 1981 la Oshawa, and relocated te Whiitby la September cf 1983. "In the jobs I hed as a sales manager and marketing manager (prier te that time), 1 was seeing a tremendous amount of waste, for exemple, non-effective brochures, produced as an excuse, but not'as a plIan. I aaw what you could oel "shotgun advertising,* with no real planning.» Half of Marketing and Motiva- tion's customers ceaie from the Dur- hem Region business community, and the company boasta of cliente ecrosa the countiy. A sizable anicunt of busin*ess la done la Toronto, and further weU, such as Brantford. Thero are Il empioyees working an a referral baais. "We haven't made a "cold cail for the lest seven eut of nin;er 6»Little said. "~vgrwn, on average, 20 por cent a year. la volume(of busineoss.' In 1988, the company relocated from a location ln atiaron Lanes te its own faclllty on Byron St. S. A email division oiLjhe company, Cor- prate antssd Incentives, was rcntly soparated from the company te stand on its own as a -separate entity, due te its quick succees. «We're ready te compete with ayone, anytime," Little said. It's a wrap By Deboeah Ludiuk With 25yer of experience la the field, DougMcCy established DE X Industries la 1981 te serve the needs of theo graphics, edvertlsing and printing companiewef Durham Rern and central Ontai. DýEM. produces steel roi. dies and paper packaging, for use la a printing, eperation. «The averxe number of employees et. the company la ten, and McCoy hires atudonts la the summer te round aut the workforce. In 1989, sales were down from previaus yeers, *pertly due te cutbacks la the budget of a key customer.. "W. usuaily do a lot cf geverniment wark, and they've had cut baoke -te their programa," MCoy aid Ho, doubte ro trado will have much of an effeet on- bis company, as the comp.any doos some wark for Arnerican companies. D2E.L recycles approximately 55 per cent cf its waste, ho said. The company . a located at 111 Industriel Drive, Whitby. AMJ movi n moncla group