WMTBY PREE PRESS, WEDNESDAY, JANUARY 10, 1990, PAGE 15 Seniors want a lifestyle, not* just "a house Builders active 'in the retire- ment market must create a life- style and not just a house for seniors, say officiais from the industiy Ueretirement home business imore than bricks and mortar - it's a people business," says Dan Scully, president of Erin Milis Lge ofMississauga. Scully and- other panelists spoke about marketing trends in the retirement an( resort deve- léjment industryjat the 1989 Hôme Building Co ference and Exhibition, BuiIlding Strateie foi, the '90s, sponpred by te Toronto Home Buikiers3'Associa- tîôn. Ini the 1,70s, developers would "design and build luxury accom- modationà on a site with an excellent expos),ureý and expect the house woud sell itself," expiains Scully. Now, however, the focus should be on marketing a lifestyle. One way te do this, says Peter Lush, president of Lush Cor- poration, is te make sure retire- ment communities fit in with their environment. "What can be lost in the big city, sticks out like a sore thumb in small-town Ontario." He believes it's important te preserve surrounding trees, and not te let features hike parking lots be too notic eable. "Most 'builders are good at p roviding the physical structure. But seniors are not just buying sticks and stenes - they're -buyin! g a new way of life,» says Keith Thomas, chief executive officer of the Horizon Village Corporation, thé largest retirement housing village in western Canada. Thomas, who calîs seniors "the Living Well program to begin Jan, 24 .Beat the others for informative winter blues! Join five fiendly and afternoons as the Livineg Well program wiIl be starting another five-wcek wnrkshop on Wednesdays, 1:45 to Socialassis tance changes take effect Two major changes, part of Ontario's $415-million reform of social assistance programs, came into effect on January 1. The first improvement, announced in May 1989, will provide a 6 per cent increase in thé basic allowance for recipients for faxnily benefits and general welfare assistance. The second improvernent, in shelter allowances, will assist renters and homeowners who receive social assistance. Shelter costs will be covered 100 per cent up to new, higher ceilings. Previously, only 80 per cent of the cost of shelter was covered. These changes will benefit most individuals and fainilies who receive social assistance. Other significant changes were implemented in October 1989. St. John Ambulance The need never changes. :à Týhe Word Is Out! You The Supports of Employment 1rogram :(STEP) ensures that social assistance recipients have financial incentives ta take emiployment and are increasingly better off with each dollar earned in the workforce. In addition, te recognize the costs of raising children, *54-million was provided to improve the rates for families on social assistance. Recipients can receive substantial increases as a result of the October 1989 and January 1990 improvenients. For example, a single parent with two children under age 10, on famuly benefits, and paying rent of $600 per month, wilI receive $206 more in January 1990 compared ta the same month one year ago. This represents an increase of 20.5 per cent. A two-adult family on general welfare assistance, with three children ages 7, 9, and 13, paying $700 per month rent, will receive $360 more per month or 30.4 per cent more over January 1989. The changes reflect the goverrnmentes priorities te address the problenis of child poverty and affordable housing. 3:45 p.m., at the Centennial Building, 416 Centre St. S., startinir Wednesdav. Jan. 24. For a $5 registration fee, each participant will receive a Living WP11 binder full of stimuk'iqting and current information. To register caîl the Living WelI office at 430-7729. This workshop is an excellent way te, start off the new year on the right foot. Gain insight into your nutritional diet, exercise and stress. Creative Stitchery at centre 'The Whitby Seniors' Activity Centre at 801 Brock St. S. is offering a new class for its winter session called Creative Stitchery. Tie instructer, Isabelle MacPherson, is a needlework craftsman who will teach in a conifortable manner, making beginners feel at home. She will Vohm-teers needeid Volunteers are needed for COPE (formerly Community Involvement and Volunteer Program - C1VP). Volunteers work on a one-to-one basis wi tI people recovering from a mental illness or with peop1- who are experiencing problems coping with some aspect of their lives. They are asked to spend two or three hours a week with their client. An eight-week training programi will be- held on Wednesdays, beginning Feb. 7, at 7 p.m. For more information call Lynda Corneal at 434-1693 or Janice Kroft at 623-2261. Don't Pay For Vour Carrier Till lt's a savings secret too good ta keep. Your money stays in your pocket for months and months. M eanwhile you enjoy the best of home comfort with Carrier High Efficiency Furnaces, Central Air Conditioning, Heat Pumps, Eîectronic Air Cleaners and Humidifiers. Don't pay cent until Labour Day 1990. Get your Carrier today and save! Deferral financin g plan applies Ita installation o f a complete Carrier Home Comfort Systemn Ior individual units consisting of SAVLNGS COUPON AVE a Carrier High Effici ency NO PAYRMT buy IFurnace, Central Air com ICon irq Heat Pumps, 'TIL lABOUR Bridi ~Humidifiers. Cenrsad DAY 19 aIlable to qualified home yers onîy. Cannot be rnbined with any other lewood promotion teach such projects as Victorian pillow, home decorator items such as a cross stitch picture. Advance notice of any supplies required will be given. Registration is $2. Registration is at the centre between 9 a.m. and 5 p.m. weekdays. This class will begin Tuesday, Jan. 23 for 10 weeks. most assertive and fussy" peoplIe deal with,» says4 referred by- existing home owners. Hie believes after-sales service is an important marketing tool, and has hlj del lo poects such as a bus te take seniors shopping, after the retirement home was bufit. Marketing is becoming more importanat because the nummber of seniors is rising, says Scuilly. In 19811 10 per cent'of the popula- tinm Ontario was over 65. By 2030 the number will rise te 26 per cent, he predicta. Most seniors, however, would rather stay ini their own homes. Marketing the benefits of new retirement communities will only convince thein te move, he addse. Features siùch as suflrooms, sikylights,, a. recreation complex, nearbY golf courses,, hospitals and shoppingmalse, will entice pole z move te, retirement commilties, says Tony Wi-i talcer, directer of leasing for MICO Properties Imc. The Toronte Home Builders' Association was established in 1921 and ha more than 885 member companies representig builder/renovator/developers, financial, jprofessional, supply/ service and sub-contracters and is the largest affilliate of the Ontario and Canadian Home Builders' Associations. knowledgeable you, will ever 40 per cent of CORPORATION 0F 1THE TOWN OF WHITBY IN THE MAlTER HERITAGE ACT, 0F THE ONTARIO R.S.O. 19809 C. 337 AND THE MATTER 0F LANDS AND PREMISES AT THE F0LLOWING MUNICIPALADDRESS IN THE PROVINCE 0F ONTARIO NOTICE 0F INTENT TO DESIGNATE TAKE NOTICE THAT THE Council of the Corporation of the Town of Whitby intends to designate theinterior of the building at the following municipal- address as being of historic or architectural value or interest under Part IV of -the Ontario Heritage Act, R.S.O. 1980, c. 337. Inverlynn 1300 Gifford Street WHITBY, Ontario REASONS FOR DESIGNATION 0F' THE INTERIOR 0F 1300 GIFFORD STREET A ROHITECTURAL The interior features of Inverlynn are wel preserved examples of architectural styles and workmanship prevalent at the time of construction of this house in 1860. These features include the plaster ceiling mouldings, base wood mouldings and door and window trim. The centre staircase and three (3) fireplaces are also significant features. Any person may, before February 2, 1990, send by registered mail or deliver to the Clerk of the Town of Whitby, notice of his or her'objection to the proposed designation together with a statement of reasons for the objection and ail relevant facts. If such notice of objection- is received, the Council of the Corporation of the Town of Whitby shaîl refer the matter to the Conservation« Review Board for a hearing. DATED at the Town of Whitby this 3rd day of January 1990. Donald G. McKay Town Clerk - The Corporation of the Town of Whitby 575 Rossland Road East WHITBY, Ontario LiN 2M8 PHONE: (416) 668-5803 - HEATING - AIR CONDITIONINGe Pickering/Ajax Oshawa HE 683.5757 Bowrnanville Authorlzed Consumera' Gas Damier EASY MONTHLY« INSTALLMENTS ALSO AVAILABLE 1