PAGE 2, WEDNESDAY, AUGUST 17. 1977, lWITBY FREE PRESS Despite 'ogonnit', 4 g Eefe' here 0e.. An impish cartoon char- acter called* Eefer is one of the most visible personalities these days in the Dayton Tire Canada Ltd. organization at Whitby. He can bie seen every- where throughout the plant and offices încluding the Pres- ident's office, spreading goss- ip, dispensing advice, encour-1 agement, praise and criticism. This likeable littie character is, i fact, the leading comm- unicator in a programme in- troduced in April this year to encourage pride in work- manship and an awarenes m every employee of the need for quality work at ail levels of the company's operations. His impish form and antice adorn factory equipmeflt, desks and bulletin boards as he dispenses light-hearted reminders of a serlous bus- iness. Eefer's creators realized that the best of intentions can be offset by an uncon- scious mistake, so they dev- eloped another character in the forin of a good-natured but clumsy dog aptly namned 'Dogonnit'. H-e shares somne of the spotlighit with Eefer as he goofs up Eefer's good intentions, thus represeflting the frustrations of an em- ployee trying to do a good job in the face of a setback. Thomas J. Reese, the coin- pany president, says this new communications approach has been received enthusiastically by the 7 50-plus employees of the company, and that union leaders who were introduced to the programme at the saine time as management have given the programme their whiolehearted support. "Thie programme has end- less possibilities, and we in- tend to continue it as long as there are indications that it is The Eefer Flag was raised at the Dayton Tire's head office inWhitby. Eefer, the cartoon character depicteld on the flag, is the central figure in a company-wide programme emph- asizing quality awareness andpride in workmanship. Officiating, left to right: TOM FITZPATRICK, programme co-ordinator, BILL LOVE, president U.R.W.ý Local 494; TOM ALDRICH, factory manager;, TH-OMAS J. REESE, Dayton president. doing a good job for Dayton Tire", says Tom Reese. "We have recently invested several million dollars in the equiprnent in Whitby, which gives *us the capability to produce the rnost advanced radial tires which the market is demanding. But it's still people Who count rnost and bring to bear the best efforts of ail the people who work for Dayton to build some- thing of lasting benefit in job satisfaction through quai- ity workmanship". IBROCI THEATRF 668-3618 Ut ay- Iook. imke something.,. f amil lar, butm Uts reall someting ele It looks like your average à &sharp" curve sign-but there's one thing that's not quite average about it. If's in kitometres per hour -not miles per hour. That means you should drive as carefully as you always have. Ail road signs across Canada are being converted to the metric system. Rmmbrtatnx v tme .uaKet-O111-eOP-ý oudu 4 Don't take a turn for the worse. c Actuat speed limits will b. establishod in accordance with local regulations. This Pbli Service. Message is presented for yôur safety by The Whitby f ree Press C , Pro m W a r n e r B as . Augut 18 August 23 S-§IX ýDAYS ONLV Thurs., Mon., Tue., 7:30 p.m.- only ADUITS $250 SENIORS $1. Fri., Sat., Sun., 7:00 p.m. & 9:25 p.m. WHITBY PUBLIC LIBRARY Renovalions to Llbrary Bildin 405 Dodu Sto, W., Whiiby, ont. STIPULATED PRICE TENDERS will be received by the Whitby Library Board, 405 Dundas Street West, Wbitby, Ontario flot later than 3:00 p.m. E.D.S.T. WEDNESDAY, SEPTEMBER 7,1977 Bidding docuiments may be obtained from, the office of Raymnond Moriyama, Architects and Planners, 32 Davenport Road, Toronto, Ontario on deposit of certified cheque in the amount of $1 00.00 payable to the Architect, refundable on return of documents. G: David Watson Chairman Whitby Library Board