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THURSDAY APRIL 13, 2023 —— Serving your community since 1856 —— CHRONICLE, $2.00 | CONNECTED TO YOUR COMMUNITY | WATERLOOCHRONICLE.CA "SEB | C. I IMPACTING YOUR COMMUNITY Bill Jackson/Metroland The staff at Pilot Coffee Roasters in Uptown Waterloo, from left: Sarah Delaney, manager Mar Otten, Holly Quinn, CEO Bruce Miller and Jessi McLean. PILOT COFFEE ROASTERS BUILT ON DIRECT-TRADE CONCEPT prices for a commodity common- ly traded on the open market go BILL JACKSON bjackson@torstar.ca The hoarding for a new café in uptown Waterloo says nothing about the world's best cup of cof- fee, but the brand boasts ‘the best sts. “Everybody says they have the world's best coffee, but I can say that with all honesty, because there's something cal the Cup of Excellence Award," said Pilot Coffee Roasters CEO and Water- loo native Bruce Miller, during a soft opening held recently. "Internationally, it's a blind taste panel of 120 judges that farmers from all around the world can submit their beans to. They rank them, then we goto the winners and say, "You world's best coffee; what price on you need to set it at so that you make good profit?" Through direct trade, the com- pany says it ensures premium Visit travelalerts.ca straight into the hands of produc- er partners profiled on its web- site. The variety of coffee bean, cli- mate, soll ane altitude of the growing r¢ along with the care and skillo of the farmer, allre- See CAFE, page 7 Ask David... What is Your ) Home Worth? paviseoole,_ 519-577-1212 v PM40050478 1 WEEKEND ONLY! APRIL 21, 22 & 23 START YOUR DAY WITH A MORNING NEWS FIX SIGN UP FOR OUR NEWSLETTER AND THE NEWS YOU NEED ARRIVES IN YOUR INBOX BY 7 A.M. WATERLOOCHRONICLE.CA INEWSLETTERS Metroland Media Group Ltd., 211 Pritchard Road, Unit 4, Hamilton ON L8J 0G5. Bb N@NTON MINS aLYANLO)N| ~ -STARTS-HERE