The following text may have been generated by Optical Character Recognition, with varying degrees of accuracy. Reader beware!

w at er lo oc hr on ic le .c a W at er lo o C hr on ic le | T hu rs da y, M ay 12 ,2 02 2 | 24 VISIT OUR WEBSITE AT metrolandparcelservices.ca IS YOUR BUSINESS GROWING? Growing your ecommerce business might seem overwhelming at first. And the last thing you want to worry about is getting your product into the hands of new customers. Metroland Parcel Services can help with timely, reliable shipping at competitive rates. Visit our website to learn more about how MPS can ease your growing pains. SCAN FOR MORE INFORMATION WATERLOO REGION RECORD FRIDAYAND SATURDAY HOME DELIVERY Now $1.99* per week for 52 weeks GET A $25 SHOPPERS DRUGMART® E-GIFT CARD** W IT H SU B SC R IP TI O N SUBSCRIBE ONLINE: therecord.com/deal OR CALL: 519-894-3000 and quote code CWRSGIFT *Plus HST. See full terms and condi�ons at therecord.com/deal. This introductory offer is not available to current Waterloo Region Record subscribers. Offer includes the Friday and Saturday edi�ons of the Waterloo Region Record. Save 59% off the newsstand rate. Home delivery will con�nue a�er the 12-month introductory period at the regular home-delivery rate then in effect. Contact customer service at 1-800-210-5210 or 519-894-3000 to get the regular rate for your area. Payment must be made by credit card only. View our subscriber agreement at thestar. com/agreement and our privacy policy at thestar.com/privacy. **The $25 Shoppers Drug Mart® e-gi� card will be emailed to you once your first payment is processed successfully. Please allow 1-4 weeks for delivery of your e-gi� card. Refunds are not available for the value of the e-gi� card. Subscrip�ons cancelled prior to the end of the subscrip�on term will be charged back for the value of the e-gi� card. A valid email address is required to email the e-gi� card to you. Offer expires May 15, 2022. The Shoppers Drug Mart® gi� card is not a credit or debit card. This card is non-refundable. No cash back for unused balance, except where required by law. This card is reloadable. The available balance on this card does not expire. For balance inquiries visit www.gi�ofchoice.ca or call 1-800-210-5210 or 519-894-3000. Present this card as payment at any par�cipa�ng Shoppers Drug Mart/Pharmaprix banner stores. Card cannot be used at third party businesses in par�cipa�ng stores or as prohibited by law. Not to be used to purchase financial cards. Receipt required for returns of purchases made with card. Void if altered, damaged or defaced. Complete Gi� Card Terms and Condi�ons are available at www.gi�ofchoice.ca. Use of this card cons�tutes acceptance of these terms and condi�ons. The Shoppers Drug Mart® logo used under license. LIMITED-TIME OFFER! 59%OFF SPRING BONUSGIFT There are two ways to manage your portfolio. You can take a consis- tent approach with little change in the allocation to stocks and maintaining that balance over time. Alternatively, you can make periodic shifts in the weighting of stocks and bonds. These shifts can be based on a specific criteri- on, or just your gut feeling of how the market will per- form. This is referred to as 'Tactical Asset Allocation.' For example, you might decide to change your port- folio based on the inflation rate, the sudden downturn of value for several popular well-known company stocks, or just your current sentiment of the stock mar- ket based on optimism or pessimism. That is not the preferred way to invest. Much research has been done on the 'buy and hold' versus the 'tactical' strate- gy of change to determine the most profitable way to invest. The conclusion of one study summarizes the futility of attempting to out-think the market through continually changing your asset alloca- tion. Morningstar published its research conclusion in a September 2021 paper, 'Tac- tical Asset Allocation: Don't Try This at Home.' Consider all the things necessary to be able to make a profitable decision to fundamentally change the design of your invest- ment portfolio. You have to be able to predict the future. You have to be able to determine when to sell. You have to be able to determine when to buy. Peter Watson is regis- tered with Aligned Capital Partners Inc. (ACPI) to provide investment advice. Investment products are provided by ACPI. ACPI is a member of the Invest- ment Industry Regulatory Organization of Canada. The opinions expressed are those of the author and not necessarily those of ACPI. Watson provides wealth management ser- vices through Watson Investments. He can be reached at www.wat- soninvestments.com. DON'T TRY TO OUT-THINK THE MARKET OPINION PETER WATSON Column SIGN UP FOR OUR WEEKLY NEWSLETTER AT WATERLOOCHRONICLE.CA