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w at er lo oc hr on ic le .c a W at er lo o C hr on ic le | T hu rs da y, A pr il 1, 20 21 | 8 NOTICE OF A FORMAL PUBLIC MEETING CITY-WIDE COVID-19 RELIEF COMMUNITY IMPROVEMENT PLAN APPLICANT: CITY OF WATERLOO Monday, April 19, 2021, Electronically TAKE NOTICE that the Council of The Corporation of the City of Waterloo will hold an electronic Formal Public Meeting onMonday, April 19, 2021, during the electronic council meeting, to consider the above noted community improvement plan pursuant to Section 28 of the Planning Act. A Community Improvement Plan is proposed which delineates the entire City as being a Community Improvement Project Area to support community improvement objectives and goals by providing COVID-19 financial support to the business community. The proposed COVID-19 Relief Program CIP will permit the City to provide support to the business community to help offset the costs incurred due to the COVID-19 pandemic. This meeting shall constitute the formal public meeting required under Section 28 of The Planning Act, R.S.O., 1990, as amended. It is expected that Council will decide whether the application should be approved, denied or amended. A copy of the staff report will be available prior to the Public Meeting at: www.engagewr.ca/community-improvement-plan If Council approves the community improvement plan, a by-law to adopt the plan will be passed. For further information regarding theabovematter,pleasecontactFredrickVanRooyenat519-465-5501 or email fredrick.vanrooyen@waterloo.ca HOW TO GET INVOLVED: The purpose of the public meeting is to share information and to hear and consider public and stakeholder comments regarding the community improvement plan as part of City Council's decision making process. The public is invited to watch and/or listen to the remote meeting on www.youtube.com/citywaterloo/live and may participate by submitting written comments in advance of the public meeting and/or arranging to speak to the application. TO SUBMIT WRITTEN COMMENTS Written comments received before 9:00 a.m. on Wednesday, April 7, 2021, will be included in the City Council Agenda. Written comments received after 9:00 a.m. on Wednesday, April 7, 2021 will be provided to City Council for consideration prior to the Formal Public Meeting, but will not be included in the Council Agenda. Written comments can be provided in the following ways: • Via email to fredrick.vanrooyen@waterloo.ca • By dropping off a hardcopy at Waterloo City Hall, addressed to Fredrick VanRooyen, Economic Development, 3rd floor, 100 Regina St S, Waterloo, ON • By placing a hardcopy in the Waterloo City Hall after hours mail slot to the left of the side door entrance on William Street All written submissions should clearly state "Formal Public Meeting, COVID-19 Relief Community Improvement Plan" at the top of the letter/correspondence. TO SPEAK TO THE APPLICATION If you wish to speak to the application, please contact the Legislative Services Division no later than 10:00 a.m. on Monday, April 19, 2021, by any of the following ways: • By phone at 519-747-8705 • By email to clerkinfo@waterloo.ca When we receive your registration, we will send you a confirmation message and instructions for participating in the remote public meeting. Instructions will also be provided during the meeting to ensure that those watching the remote public meeting will be given the opportunity to speak. We encourage the public to provide input into this important proposed Community Improvement Plan. Individuals may submit written/electronic comments. The public is informed and notified that names, addresses and comments may be made public. If a person or public body does not make oral submissions at a public meeting or make written submissions to the Corporation of the City of Waterloo before the by-law is passed, the person or public body is not entitled to appeal the decision of Council to the Local Planning Appeal Tribunal. In addition, if a person or public body does not make oral submissions at a public meeting, or make written submissions to the Corporation of the City of Waterloo before the by-law is passed, the person or public body may not be added as a party to the hearing of an appeal before the Local Planning Appeal Tribunal unless, in the opinion of the Tribunal, there are reasonable grounds to do so. P. 519-886-1550 TTY. 1-866-786-3941waterloo.ca To say demand for cus- tom clothing catering to weddings and the work- place was down the past year would be an under- statement. "With people not going out, the need was zero," ac- cording to Haseeb Khan, director of sales and opera- tions at Jeff Alpaugh Cus- tom in uptown. "It's been very difficult for a small brand that de- pends on both customers coming in (the store only does fitting by appoint- ment), and buying items which are used to go out in." But demand for the brand's unique style of face mask has tailed off recent- ly. "We're starting to get ready for the world to re- open," Khan said. The business that opened at 120 King St. S in January of 2020 makes cus- tom-fitted suits, sport coats and jackets, with socks and accessories for men and women, but is most high- lighted by its custom-fitted and "dangerous" dress shirt designs that incorpo- rate colourful prints and patterns. JAC, as its known, is hoping to add some fun to people's fashion for the post-COVID party. Owner Jeff Alpaugh, a former Wilfrid Laurier University student, said his passion for fashion was ignited while in the busi- ness co-op program and working at Moore's. That was well over a de- cade ago -- before a stint at Harry Rosen and in the Ca- nadian military -- and long before Alpaugh pitched the Dragons' Den along with his wife and business part- ner, Emilee, back in 2017. The deal they made on TV fell through off camera, but they've opened two stores, the first in their hometown of Fredericton, N.B., where Alpaugh was posted in the military. While in the service, Al- paugh purchased clothing from across the globe to see reactions from people when he got home. He says it's fairly con- servative in Fredericton compared to his "outland- ish and striking" style. "I thought it would be fun to start a business that gave people permission and encouraged them to dress how they felt and re- ally display their personal- ities to make clothing make social situations more fun and dynamic." Alpaugh's line of "dan- gerous shirts," "dangerous socks" and other accesso- ries can also be worn in less formal settings and offices. When it comes to wed- dings, people still don't have dates and numbers confirmed, Khan said, yet he's is working with wed- ding planners, bracing for the eventual boom. "I do expect we'll be humming shortly." Khan and his partner, Chris Taylor, come to Wa- terloo with extensive expe- rience in the Toronto area and in other markets. "There's nobody in the city who does a 100 per cent custom product like us," said Khan. Downtime has provided an opportunity to add es- thetic upgrades to the store, including a pool ta- ble. "Our goal is to have wed- ding parties here -- a place where a groom is comfort- able with their whole group," he said. But the website encour- ages people to forget off- the-rack dress shirts and push their boundaries, with business in the front, party in the back and sleeves for weddings, as well as comfy, yet "officey" looking work attire. Innovations in the tex- tile industry have revolu- tionized workwear, with comfy "Zoom shirts" that look like a dress shirt but feel like a T-shirt, as well as various styles of "shack- ets," said Taylor, who aims to be a "personal trainer for style," and has developed his own algorithms based on thousands of fittings to ensure pinpoint accuracy. Once Taylor gets to know a customer -- their drop shoulder, personal preferences, or long arms, like him -- he guarantees perfection. "It is just clothing, but it's really rewarding to help somebody who has a hard time finding something or people with body issues we can help them with," he said. "There's a bit of a deeper relationship there that is more on a heart lev- el." JAC's women's line con- sists of blouses, suits and overcoats. "Made-to-measure has always been for men and we're really happy we're at the forefront of introduc- ing it to women, and doing it well," said Khan. 'DANGEROUS' CUSTOM CLOTHIER ANTICIPATES BOOM BILL JACKSON bjackson@torstar.ca Haseeb Khan and Chris Taylor are hoping to develop relationships with new customers at Jeff Alpaugh Custom in uptown Waterloo this spring. Bill Jackson/Metroland NEWS JEFF ALPAUGH CUSTOM 120 King St S, Waterloo, ON N2J 1P5 Hours: Tuesday to Saturday, 10 a.m. to 6 p.m. Appointments: jeffalpaugh.com Phone: 519-954-5999 Email: waterloo@jeffalpaugh.com