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THURSDAY. JULY 21,2016 - WATERLOO CHRONICLE . 13 vâ€"â€"â€"~~â€"~-vâ€"~ w-Ffl |_______.V._ ____ M .7 i-ivu_i Going to The Eco Well 0 O 0 New local company putting a natural 8pm on beauty products and do It yourself 1“thqu worldnginahealthstoreatthetime, too. - ‘ _ . For the Chronicle ‘1 got a 30 per cent off discount on whatever, I’ . â€"â€" so i would just get the ingredients to make the ”View m 5” - 3* t didn't take long for 26-year-old lennifer products,” shesaid. - ‘5’ ‘ INovakovich to grow tired of outrageous Novakovich said she credits Pinterest for w beauty product claims â€" especially since. learninghwtomake balms and salvesinin‘ally. ‘ ' in most cases, there is no science to bad it up. 'l've been making these products as gifts ‘ ‘I got increasingly frustrated with beauty since university, so i just thought it would be a ’ productmanufaotmersjustbecausetheysaya goodideatouyanddomyownthing'shesaid. . 5 ‘ . lot of thing on their label that has no scientific adding she launched her business online just ‘I o “m ' validity," Novakovicb said. 'l'rn very scienoe- lastweek I oriemedsothatreallyirustramdme. . 'Getting the ingredients to make the prod- n Gib 'lusttheeedaimstompuueoonsumetsand uctissomudidieaperthanjustgettingdieiml trick them into buying beauty products -â€" it product (at the store),- she said. really bothered me." it makes gift»giving substantiain cheaper too. N‘ 80 she used that frustra- she said. 2.65 g ‘ tion. her degree in nutrition 4! “You can make every- t ,7 "‘- ‘ ’ and nutriceutical sciences, ‘My products one's Christmas gift in the 9’ I a: and experience working for are vegan and price that you'd spend for i ‘ I 2‘ natural health companies. to - _ like one product.” she said. ' come up with her own solu- evidence based' '1 use all ingredients 1 " ‘5' §':'â€"'- :5) tion ~ the EcoWell. So I chose all of could find that are sustainâ€" fi' â€" 3. “as“; _ .9 ‘ 'Any product that says - - able and they had sigtifimnt « ”a! “ “, it's fighting wrinkles. for the l"gredl'ents evidence showing that they a} 332* F“ example, there's no ingre- because they had are healing, good for abraâ€" l fi:3‘ 2- client at this point that has - - - sions, diaper rash, rashes. e la a"; 7 been actually well demon- Signlficqnt WIS sunbums. et cetera.’ ‘ MEN‘“ I“: ‘ ‘ .. smited, aside from like cell available But it's not all about sell» 1454“ 4““‘jl ‘ culture models and a few I; ing the products. She wants a ‘ “ ,_\ animal models, but not real» on PubMed. to teach groups to make - ». ‘ iytoslwwthatitdoesthat.’ ienrusemmkovich themtooâ€"forbndalslmw- ~ Novakovich said. Foundnofaco Well ers, girls' nights and other " - f. “My products are vegan occassions, \ ’ and evidencebased. So I 'lt'ssoeasytomakethese I chose all of the ingredients because they had products. especially salves. That's something ’ significant clinical trials available on PubMed.' that I kind of took off with. I think l'm really good The Eco Well products include bath bombs. at that.’ she said. ‘ ‘ lip balms and salt/es to start, with personalized “So I decided to start with that. but l’ve got- "i [a [)lYlesmns for small groups. ten into making bath bombs and bubble bath ‘l'm just really into science and it's really bars and soapswhichl'U do for eventfavours' < ‘ important for me to show people i even have And since launching last week. she's already ‘" an evidence page on my website just to show booked for two bridal showers locally, and M people that there's actually research for each of ongoing public doâ€"it-yoiirsell events at Settle .3. § the ingredients," she said. merit (Lo. in Waterloo and at the Red Brick (Zak? .er What's most Important for her, she said, is to in Guelph. ' '3. . ‘ remain transparent about he: product's active “So far. people have been surprisingly really i 5“ ingredients and benefits to the body receptive to the idea," she said, "it would be .’ Q was“: w. “i feel strongly that every manufacturer really cool todoaroad tourol'llie Rn Well DIV _ {a ‘ ‘5'”fé \hould be doing something like that.” she said beauty ' ‘ “ix ‘ V g _ ' 7; But she didn't stan making the produns with She added that‘s just one of her many goals Jennifer Novakovich holds up some 0‘ the natural’products she makes as part of her new ti business plan in mind for the rompany as it expands business, The Eco Well, which emphasizes the science behind the products. WM WM My," "When i was in university 1 was broke.” sht' 'My idea is buy the products if you don‘t “HdWi‘halauld‘ wanltomakeit.” N‘M’km'lfh ”id. it instead l think anyone ran make these For moreinfonnation on The Fro Well prod And it worked out In her favour that sht- was ”0r, come to me to learn how to make products. sowhy not?" “as and services. visit theecowelltom. " v ‘ ‘ ~ nail. ' _ . m 1 WITH) CilRONiQLE ._ - 3.1751???" “mm, . m... “" ' ”‘ ' ____ e: ‘1“:‘7‘.’2£‘.“°.. . mgrâ€"w may... I, “a: ‘ ‘11â€"}: M» \\ READ ALL ABOUT IT. ~ . /4w I a, Vn'm wimmmmumryrmrc "£56 ‘ I / iâ€"icigj ":5; ‘ WATERLOO CHRONICLE ~ a" - 1:1“- 5x1==2113 5:3“ 3:7: ‘ ' local news local sports local happenings an», a. a b t , ,t “3‘“ '3' ”'1'”"."‘i“"2' :- ' www.woterloochronicle.ca a? . _ . :_ 5- ;???“ u _ , 5