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‘ war/«mumm- . . isms , ‘ High tech corridor rebranded IQ E Btu/«mm andtime againisto createa stylizedeade upofmulti- , x 1 â€" Chronicle Sufi brand â€" a district brand. an coloured dots. : 5" identity â€"â€" that says to the The exclamation mark : _ ‘ n a bid to add a new world ‘this is what we're symbolizes the “eureka” ; flavour to the “sterile” looking to do here. this is moment that many inven~ 1 “ “ ' ‘ ' ‘ ‘ ' ‘ ’ ' ' ' environment surround- what this place is." tors and creators experience , ing the Phillip Street corri- That's the overarching through their work. and the T Q. - . . Ii dor once occupied by Black- goal with the re-branding of concept will have staying I Specializing In: “"' â€""" ' < Berry. city council has unan- Phillip Street. to call out to power even if the Phillip I 'â€" -- = imously approved a re- creative and idea-oriented Street area moves beyond , ‘~ -â€"~â€" branding effort to reinvigo- companies to come and set the high-tech sector into ‘ I . Spa Pedi . Mani ..-. rate the area. up shop in Waterloo, Ballew other areas of the local 1 . Welcome to Idea Quarter said. economy, Ballew said. 1 . ArtiflCIa-I Nails â€" a co-operative re-brand- The area is well posi- When asked by Mayor , 1 ing spearheaded by Spear tioned for a transfomtation, Dave laworsky if the Idea ; . Nan A“ ‘ waiting Street Capital, consulting he added. given the close Quarter will have rigid ', firm Sun+Moon Marketing proximity ofa light rail tran- boundaries, Ballew said it i and a range of stakeholders. sit stop, and the presence of would be more fluid than i Spear Street Capital key stakeholders. including just the Phillip Street area i 1 made a splash in the area in the Waterloo Innovation 'I think the genesis is the w E ‘ f - ' 2014 when it bought the six Network. also known as LRT stop and the area , former BlackBerry buildinp WIN, the David lohnston immediately surrounding it. I ~_ mm Sm!) Cad centred around Phillip Research and Technology but the sky's the limit and : ‘ Street and Columbia Street Park. the Accelerator Centre the more people who want , n m West. andothers to embrace it. the better.’ i j Wm & G "We looked at the portfo- The City of Waterloo’s Ballew said. \ ;. v . . _ . , . ,. . packag Alm‘lab Ito and did an honest financnal support Will not Coun. left Henry " _ i A “m. a b assessment of what was exceed $5,000 and will help remarked how the idea . " .. > there along Phillip Street support the launch of the aligns with the direction of f and it wouldn't be too much brand concept. the city laid out in its four- ‘ ’ : ' "t" of a stretch to say it feels a The re-branding etlort year strategic plan. I v _'â€"'_â€""_â€"'_ bit sterile." said Adam includesa new logo that will approved last month â€" in HOURS; Ballew of Spear Street Capi- appear on Bay. signage and particular an emphasis on taL in other public areas discovery. - MONDAY 10 '7 TUESDAY I0'7 WEDNESDAY 197 “One thing that really It is made up ofan excla- 'It sounds like this dis- THUISDAY l047 FRIDAY 10-7 SATURDAY l“ SUNDAYll-i helps to rejuvenate an area mation point symbolizing trict can help us achieve and that we've seen time Idea and surrounded by a that.’ he said. l v v in: “A N Smell ; " ' , < «A. UNN'IJ3H8 _’ FNHANEINB we UMVFEf‘ifi ~ ,. “9834420“ f ‘ * ' ’ T kwloouom . i . , CHILD CARE BENEFI: . . ‘ V 4. New lit-Office Foot Procedure for Hammer and ‘ Curly Toes â€" Percutanous Tenotomy '. , ‘, Mmcambyhamorcutytoes-mmnmmebo.tip,ovmeotlmmomtntheposmd . Nm-sammMMmMMhmMMQsammMJ Wamovmopanulwtmndflumatlonmmm‘thwt _, "mamboMMnWMJWndfimmmewwmmfimtmu ' mmwmlmmeeumawmmammmeaMes ‘ mmwwwmnMamuum-amm I mmnmmmwm mmmmmmmmm nwmmmm-mwdmmmmsmmwwmm i mmmmmmmmmwawwumnmwmmm ‘ ‘ mumm,mmmmmwummmmmmmmmmm mean-nmmdmumnummMm-mwwmumunm. 1 mm mm at mm pen l m.mmmyummwmmuma mummnmuwnmmm.moorumn . warmmmmmmmnwmmmumwmn . / 3 , mmmdlhwnmmjnprwutnsmmnnbn f f f ’ . comet: it: ' 0 ~ - Vb“ Moan '. ,. BRA,” I'uI’ twp luau-un- -f . 4. ,. tobanmoceotcatt “M X I’ “ ‘ a T" 5194044200 z ‘ J'flvn'rnmvmvdnndv- ”hm ./ ) fl ' . “mm/«(MW .9 Ne. out Wt ., A 3 , M