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I ’ l Advertising grad turns passion for pet art into thriving online buSiness l By 30an ' ‘ ». ‘W L.‘- ‘ - marketing and viral advertising at school to l Chronicle Staff 7 j ‘ I "‘9 " 2: know an idea can go a long way with just the i ,, K‘ 5 at right endorsement. 3 he‘s a self-described “crazy dog lady.‘ but e,” .324, She started following a well-known dog Sclare Forndran makes no apologies as 7 ' ’_,_, ’ " on lnstagram and sent the account a sample ‘ she turned her love for her family dog , _> ' -“ W"? 3 ,_ . of her work. Yes, dogs have their own Murphy into a thriving online business called 7 g , ,_- - ,_.. 3 ,. ‘ 3 N' ‘ accounts on social media and are apparently Pup Art, E m ' m ’ stars in their own right. Pup Art is a playful take on Andy Warhol's ' " ‘ , » . ‘ She didn't know what to expect but what , famous creations that took everyday things. ‘5 if? 5 ' ‘ f: , happened next surprised evenher, like Campbell‘s Soup cans. and turned them r f“ ' ‘ f ,' . “A ‘famous‘ lnstagram dog featured Pup ‘ into high an. “ g g 4 ’ ,i 3 An on his feed. sharing It with his over 15.000 hirndran. a J: yearrold St. Dand's grad ‘ f/ ,4. followers." said Forndran. “Overnight I had . who recently completed a degree in advertisâ€" “is ‘ ‘ . ' 1 1" J .‘ hundreds oforiders. from all over the world" mg at the Ontario (oliege of Art and Design I. l When she says all over the world, she University. had been dabbling in graphic 7 ) means it, She's shipped prints to Vancouver, design since before she headed off to school ' 5 Portland, Ore, and ins Angeles The furthest in loronto ‘ i; i- ' request for one of her creations came all the ()ne of the ways she expressed her / v M “twain.“ wayfromAustralia. unabashed affection lot her dog was to do art _ - > . _ That one features a parrot named Spike, i reations featuring Murphy with the bright , ' i , 77 . V: ”all; and also opened the door to other pet owners colours and vibrant designs that would make _ "“‘ ', ' v' y » 3 if ’ ' requesting her unique takes on their pet pigs the picture pop while providing a glimpse ‘ V Y and cats “People go crazy for their pets_" into his personality y r‘ " _.»'.‘ 1 ‘ > ~_\\~_ She's managed to capture them all iii her “I wanted to capture a little of my love for ‘ ‘ ' 33 3‘34». \‘ ‘ own special way. Owners have also asked her in} dog." said Forridan, "Anyone who knows A ' ‘1" 9'" to feature Certain colours to man it their me knows l'm a ( rim dog lady " ‘ V , a . decor or to make the prints fit a special spot illt’ prints were so good her friends ,J. I, ' ‘ on thewall in their home encouraged her to i reate some for them and “ - p Fomdran said she‘s most ltillt hed in the perhaps ionsider turning her artistii outlet 2 ‘g' ’ requests to create a piei [‘ ofl’iip Art featuring Into an otilineenterprise it , ' a dearly departed pet and capturing it tor Hut st hiiol tame first for lorndran and posterity. after finishing she looked to establish a ‘ " "It shows how much these pets inn-an to career in tlieailwrtising world along mth her V , 1 themi" said Forndran “It‘s a great was to lellms (lassniates lhat‘s when l.ltllli\ duty . remember an Impoflant member ol the ltllll tailed and \llt‘ returned home to be ( loser to . fly." her mom \sho i\.is going through it tough ‘ The service has proven to be so popular lllllt‘ , that Forndran has spent night and day trying While being ,i good dangliti'r l illllt‘ first i ' to fill the orders. She even had to purchase ii sllt' ( oiililiii help lt‘t‘i slit' was missing out on Clare Fomdran demormrates howshe creates one of her Pup Art prints, while the inspiration new computer and her own professional something for her new business, her dog Murphy, looks on Since she launched her web senate, and got pnntt'r in order to keep tip With demand "I iki l illilllll ll l is.is a llllit' horrid ‘ she the endorsement of a famous dog on instagram, the business has taken off and she’s had She‘s also kept a promise to donate a por siiid vs itli a iiiiigh \ini e mining home I orders ’0' her $87V1(€fr0m 3“ over the world mow w " tion oftht' proceeds ofher art to help annuals strugglml in rind something to do to U1 l iip\ iti need " l'his month lam featuring Rubs tn\ lllllt' " at “WK“ pupart l a and she noiild tutti tlii'ni ll out in the print " Rant h which Is a rescue vers ilose to in» l hat s vs lit-n \lll‘ took up [flt‘ idea of into little windows on their souls lhe dog whistx'rer assumed her l iistoini-r heart its [hm look In a pig named Russell that taunt hing lit-r biisiniss taking favourite pho " l he idea was that tustomers would base would be mostly familyand fnentls lhe l rest ued while I was in high st hool ” said ms of pt'tipli's prior hes and turning them upload a photo of their dog online and l prints would make great gifts or ( hristriias ltirndran into pm (W of art lhl'V (an displm In their would turn it into a graphit print" said lorn presents will) the holiday season fast She said people not suggest other worth homes Naturalh it would be called Pup v\rt than “I think I have this knar k ofiaptiiririg approathing Whlll‘ animal rescues to support by Visiting with the focus beingrin dogs something about their pet from their pk turt- Hut l orridran is also a thilil of sot ial her website They could also find inspiration People would siibriiit their photos ritlllnt' "I then play up their personalitv and hnng media age and had dom- i-nough onlint- lot oftht'lrnvm at Pup/m (a ' ' ii'n'ii'ii lVATFRWTCflTlBNICLE _‘ '_‘=.- __.._ .._- I run-du- .::-. K“. -&~-.-0 *â€" l\‘ | ‘vl .' READ ALL ABOU I IT. ~;7'.~=.5:.~. 3 i?“ 3 ‘ 3.~_-.~.-_~.: ,_ 7 v .- . ' ‘ Sena ur mmmunt‘ that 1056 m ‘ 3-242}: 1431:? , ‘ 44,: ,: 3 ~ ‘ WATERLESO ciiRONICLE ~ ‘ » ' 9“ local news local sports local happenings 5% I; fig is .i t: g: I www.watorloochronlclo.ca - , :-â€"- - 7 _ - i Z @552 "L:.‘-"‘_.,1f='g' l , ______ L.