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WAWWWOWI)’. Novunber26.20l4-1 ‘V ' ° ote campaign earns awards mumps Mason highest voter turnout of the tee, said the campaign is a _ ChronidtSlafl' W tn'~cities and beat the region- good start but must go furâ€" a] average by four percentage ther. five per cent drop in points. “I'm not a marketing guy. Avoter turnout didn't The city recognizes that but I'm curious the award stop the City of despite the awards more was made in the face of the Waterloo from winning a work needs to bedone. fact that by all indications pair of awards for its 2014 “You can always improve there was no dramatic I municipal election marketâ€" voter turnout," said Megan change,” said Williams “As a .7 . ing campaign. Harris, director ofcommuni» campaign, did it work? It 3‘ Earlier this month the city cations with the city, adding doesn't look like it, As an . won gold from the MarCom Waterloo's goal was to think idea. it has merit and I think . Awards, an international outside the box of typical it shows some flare and is ' competition for marketing municipal marketing and trying to move in the right and communication profes» advertising to interest voters. direction." sionals with more than 5,000 “Next time we can build on Williams said more cre- annual entries. The caiii- this success." ative thinking and marketing paigii also won a national The “Vote" campaign will be required in the future marketing award from the posters covered a range of as voters remain disengaged I I Economic Development themes or interests. includ- in the process and lose inter Association of Canada ing fitness. coffee shops, pet est in politics atall levels. 4 . ' (EDAC) at its annual confer owners. young families with “These kinds of camâ€" ' ence in September. before children and the approxi. paigns are important and are 2' the Oct. 27 election mately 50.000 students in the necessary because people. *‘ The awards recognize the city, The video portion of the for whatever reason. have ‘ city‘s "Vote" campaign. a campaign was also aimed at decided this is not someâ€" - series of five posters and 3 increasing the student vote thing they choose to pay any video aimed at increasing Every city and township attention to or deliberately voter tumout in the city and in the region. including the choose to stay out of." he across the region. The city region itself. adopted the said. also promoted voting city‘s marketing approach The city also garnered a through its websue and other and adapted each poster to MarCom platinum award , online venues such as'l‘mtter fit their needs. The city said this year for its “Party Smart, with the hashtag #wrvotes. its portion of the campaign Party Safe" St. Patrick‘s Day Voter turnout in the City cost about $5,800. campaign. From doorknock- g of Waterloo fell from 41 per Robert Williams. a retired ers to posters and coasters. cent in 2010 to 36 in 2014. professor of political science the campaign looked to end and the number of ballots at the University ofWaterloo some of the hooliganism cast fell from 27258 to and a member of the Water» associated With the March 17 25.750. Waterloo had the loo Voter Support Commit- celebrationinthepast. , y . . custom dining, counter, bar and Looking for aiob or trainimi My, .\ inn” 3. H . 1 ,. spectator height chairs by Please contact us ' " ‘ ,1 A ' (ill‘li‘ll‘li‘lv' ha" "i- ' 1 ‘ I v :r fir“ “tr";iiglr: " it: "1 '\ "r H ,. r,,. ' “._ .51.: f‘-v.".ij§-_‘i~i :42, u,» ‘-.___’_".-‘ f Winch ,nw - ._ ' ‘2‘ ' v "7 Li; ‘4‘. {‘1 'th g"- ‘ S amta"mpluwtwrrt'i-vnu.” tn “Lg“; s, a u a u ' FOOT PAIN RELIEF ‘ Samoa covered moor most mm plans i NO REFERRAL REQUIRED. ‘ T. M .. Hunternouulasi MM 7(/ [Mot GET YOUR NEW ORTHOTICS ""V BEFORE THE END OF THE YEAR N 0 @ 9 ll: ’ NO 4 4 WAIT Bauhaus Waterloo I @bouhouswoterloo l Bauhaus Waterloo 201 201 TIMES! , Bojan P. 35c. o Pod Med 519-954-4415 I mlmiylookimcu OilROPODtS'TtFOOTSPECIALST) l20 Ottawa St N Unit H7 Kitchener, ON .