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WATERUX ) CHRONICLE ' Wednesday. April 2, 20M ' 3 , ~~ ~ ~ ~ ~ ~ ~ , ~ ~~~â€"W~â€"~-~m ~ _.__- «w , K88 ping the doors 0 pen 0 O O O O I I Busmess leaders push for regional marketing strategy to did busmesses hit by LRT construction Bvlmm Imam _ “m4,“ halfway into the uptown core and realize , , , (fbt’flll‘jffl‘ifl , M there's road construction and not know ӣ553, ' ', where to go and how to navigate around it. r I 1hr? Greater Kitchener-Waterloo Chamber '1 i I) "I want a Sign at the corner of King and of (bmmeme wants to ensure businesses ; '.V Green Street as you're travelling north into impacted by light rail construction receive " uptown Waterloo that says ‘here are your the marketing help they need to stay afloat for . * options' and we owe that to our businesses” the next few years “I " < She said her organization has set aside a This week, the chamber will deliver a lorA . « _' « a pot of money to help with marketing. but rtial letter to the region calling on them to sit ' e ., at“: « didn’t say how much. She said the region has down with local business partners and the -, at}. indicated the construction will include in cities to hammer out a plan to ensure "3 rolling street closures but that the region businesses stai open until the UH begins " ‘ hasn't uttered a concrete schedule ol where operating in it” I' x ‘ , or when they might occur 1 . ' -- . [he time to do that is non hetore . , , hi the long term. we have no idea ofthe \ sliosi-ls go llllti the ground and \t'( tioiis ol 5:4 y. i: '_ I construction schedule whatsoever," Brooks king \treet and other roads are t lost-d to ‘~ \- ' said Hallie said rliainlier President and t lilt'l . _ ‘ Kimberly Most-r. manager ol rapid transtl l \l'( utm- t tllir er lan Kit I ran “2 ‘ ~r._ ‘sf . . community relations With the region, said What s the plan to maki- sure that we > ”afi. ' _. 7 w '1 once the build schedule is confirmed With tltllll |ttsl \.I\ oops \llt ks to be you it sou l!‘ The Greater Kitchenerâ€"Waterloo Chamber of Commerce and the Uptown Waterloo am the construction consortium (irand [and it‘ll”): ”IV "NW l‘” ”W “”t‘ ”I“? "WV.” ll" Improvement Area want the region to sit down with lo<al businesses and the (Flâ€"Cltles to stall can “”3“" “h‘” m“ “"“‘r““""” W” “'“l “ll" “NM ”W" “W” h“ “m" l ("m dismiss a marketing campaign to help shops and stores survive the construction phase of ”d W1“ “Mk “k" pensation. that is not what we were intend “gm ,3” transn when sections of ng Street and on.” roads will be closed my” “(Wm M” y "We Will be getting leedhack lrom the mg and it s not what wen- asked tor [heri- chamber anti the ill/ks on all of these plans needs to be a plan to market and tell people , . " ,. l y as well as input front the economic develop that businesses along the route are still open < l 'l 1 merit teams at each ol the three cities." (and) how to access them " ‘ ‘ Moser said. Any plan Will need to involve the region ' ' ‘ , ‘ "There will be money for these initiatives the chamber of common e, the l!“ a] husi ‘ '~ (but) until we have a final plan. I won't know ness improvement areas, the cities and busi the exact number." she added nesses themselves [be marketing Will need As the project moves lorward the region to range from signage informing potential wtll continue to work closely With the [SI/ks shoppers of alternate routes to stores I to provtde regular updates on LRT, 1hr- impacted by ”(l ( onstnir (ion. to ( oordinai region has until mid-May to work out a final ed marketing campaigns In lrxal media 2 protect agreement with the consortium. At this stage there has not been any dis Moser said Mission of what it might inst to ('Xl‘( rite sot h -.‘ l'he letter the chamber is sending to the v a plan. M( lean said ‘ " region also serves as a rennnder that as part “In the grand st heme ol things were talk ,. .. . _ . of their endorsement for the project the m “any?“ mm“ W,“ 0, ”mm; m- W, there needs to be a plan to We think the marketing "won mus. mum, [hnmgh mm phase Z ,,. ‘1 dun" know what m.» 1“"!th n but market and tell people that and communication piece '0" “mfimmon and ”"18" lOC‘mhfidfit‘ that s why we tonsult and ask what works . . Phase I only includes rapid bus senor i- what does a budget look like where we'll [711517185595 along the should (”(510,7an for the ( ity. and Cambridge Mayor “our; hair some reasonable \ll(( ms in alerting ”NH? (If? 5“” 0P9”... rig,” "Gill” ( raig has expressed doubts Phase 2, lroni the ( iti/ens and ionsumers about how [hes kitt hetier's Fairview Mall to Ainslie Street at ( r-ss the businesses and \I'YVII es during I." ”flu" Patti 3’00“ station in his city. Will ever be completed the ‘ "n“n“ Holt phase”. I‘rr'iiilrnl and 4 turf net ulitv "m4 er union-r Iii-i ii/iivrlim Irir l/flfnu'rl Hri/rrlmr ‘If that's the (350' I want to know m,“ Uptown Waterloo BIA l in titive lllrl‘t tor "’1 """"' ”"""""’ ' ”"7"" ”l ‘ “”"m’" 1' ““‘WH‘ ’"’I""l"'""" ""71 lit-i atise I'll go back to our board and sai tl l‘attt [tr-mks sard her orgatiI/atiori agrees this is not getting to (amhritlge then we take with Mr [ran and the marketing (anipaign about moving toward novs with a marketing think the marketing and (tilllltllllill .ition hark our support and sas it makes no sensi- needs to twotitant/ed by thl' It‘uttin tarttliaign and liankls used like to know low i~ should be startingt with! nois' betaiise it Will be HollIIHK bl” J Whlll‘ "1" "West- been thatting with the region what that plan looks like Brooks said We “Winks .loi-snt want shoppers to lll‘ pliant \lt Iran saitl : ' as sf" W" , X l i l, a J , . 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