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IO'WATERIMOIRONlm-Wedneadny.(kiober30.2013 ~ --'-> -‘~*~-‘ '“j' ' - ' City launches We are Waterloo economic development tool BYIAMEIMXSON “We‘ve traditionally sat a portrait of what makes relies on business attraction and retention (.‘hmnt‘cIeSta/f hack and enjoyed a lot of Waterloo special. Scian said. Scian says the city’s future success is partly success. but we also knew “”3 a dW‘erent That will be done through reliant on projecting a strong image to the n Nov. 7, a new website called We Are we needed to change the k. d b . , videos, social media links world. and this new website will be part of ‘ Waterloo will go live. aimed at attract- channel on that a bit and "1 Ofwe Slte- Its and other forms of media. that. It also includes highlighting other set ing new and diverse economic devel- think about diversifying and based on our “it's a different kind of tors beyond just high tech, opmenttotheCityofWaterloo. leveraging our key assets, b d h . . website. it's based on our "It's our lifeblood," Scian said of tin- The site, www.wearewaterloo.ca, will which are collaboration. ran r and w y ”5 brand, and why it’s impor- importance of singling out economic devel» provide a fresh and modern update to the innovation and education." important [0 you." tant to you.” Scian said. opment with this new website. “in order to city's current economic development site. The site will be different We Are Waterloo will be maintain our quality of life. to really keep “With the competitive pressures locally than most government webâ€" 430“"- x‘deln the second major website Waterloo as the healthy. thriving, progresI and globally. we felt it was important to sites in that rather than sim- 0" {’19 hunch ofa'WW . launched by the city in the sive community it is. that's built on a founr establish our brand and stan communicat~ ply being information» K‘O’wmwdewlopme’l’uww" past year. Waterloo paid dation ofa strong economic climate. ing about economic development in a very based. We Are Waterloo will (“11911 We “’9 Wm?“ $384,000 for a completely “My challenge to our economic develop different way." said Coun. Karen Scian. be about telling the stories revamped city website that merit committee and to council has been council liaison to the city's economic devel- of the city's successes. assets launched last January. We around not being complacent.” opment advisory committee. and people. and mixing it together to create Are Waterloo cost the city $50,000 to devel- Waterloo’s past success has lead to other op. neighbouring communities become more Historically. development within the city competitive. which means Waterloo must @ W was primarily centered on suburban or work that much harder to stand out from greenfield projects. Over the last several the crowd. she said. years. however. there has been a transition “We've always been proud, but now is towards high-density infill projects in the the time to stand up for what Waterloo is," TWO WAYS To MAKE ONE POWERFUL STATEMENT' City core and near the universities. Scian said. "Perhaps the time for humility . y j _ Part of that new development model has passed.” ' I Q ”a. - “2.000 Wat; is. no ,1 ’~ 1-, we .ka a"; as ea » . Chronicle .- ‘ .. ’ ,. l‘ in fl: m.- .K 7 1' \‘v‘ - Free Blood (ilucose WT ' , ’ “" ' ‘ a 4‘. ' " , \~‘\~ Monitor& Teaching . 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