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- . I'WATERLDO CHRONICLE'WedneIdAy. October 2. 2013 279W5t. N, Snitch) Madonna N21 Kill! I 5l9~8862l§30 Fax: “9886-9383 was wiledcochrmiclc ca w ‘ _ "‘%â€" -. Peter WINKLl-R PUBLISHER t W IT EMBARRASSES ,5 Bob VRBANAC . .. . MANAGING EDITOR all 229 ME I 0 SEE WA ' _ 1‘, _ w . ‘ edilimalflrwalerkiochmnicle ca _ i ' * , a], i 1 F v . sp<irtskfwaterloochniniclc ca (- l ' ‘14:. . M 1- . . _.. James JACKSON . i ix f ‘ REPORTER ext :m r , .‘i ' - ltuekson(R‘watcrltllt’hronitle Ld .,_~ V' f' , . AduniJACKSON { " l RipothR can :is ‘ . l dldxhstlnm autcrltnxhroiiitlc to ‘ o y ‘ \l)\il'RTlSlN(i ‘ ltd AND! RSUN ext It“ Rl-(ill)NAl AD MAN-Vii R l t. ltllldk'rN)n(“ waterlixxhtimtt le N | \ \1 la‘. Rlzl’RlSltNTAl'lYl ' \lithcllr: srmtam en :1: 2,, ' iiisteu‘nswwaterliuxhnvnicle ta a . / a so is Ri-l’Rl:$l..\lAlI\l . r‘tlll‘NScxt Ills .,’ r liensta‘uutisrloochronitIt“ to -' : to! . tl»\.\$ll‘ll:l) ‘. a» ‘ , <i~iwss1zo ‘ t'lR(‘l‘LATlON ' H9 MMlX’iCIeIu Ill ( anadian Publications Mail Sales 0 O ) ‘ t PUM'CWAWMNWM ( ”NW“ H l “I “W \l Buildm abrand for the future «“5003 lniemaiional Standard Serial Num ('5 widely believed that a tem: one that's delivered on me“ No esson 8&1ng brand is imam, [immdonbuageianm Mined 0mm“ “-391 able m a new product or that will ultimately define I m '3‘ he idea of changing hell times at local public service_ ION as the preferred way to V schools died with a whimper a couple ofyears ago Take BlackBerry, Nike or travel around our cities. when parents and students exprest concerns A" Canada for example. ION will play a pivotal g! 0013 about the time shift and they ultimately couldn't get on Each of these brands and ' role in shaping our commit â€"" the same page and coordinate it with the local Catholic logos represent positive or nity for the future. Every fact-t ”I “My“ (hunch It Publish“! school board. "(333th associations in your of the rapid transit initiative 3:41.: “"31" by M‘"°""d So it was interesting that the controversial change mind based on your experi- is designed to improve servr \ ONTARIO mg (‘tiUNt‘ni appeared on the Waterloo Region District School Board ences with the product ice. ION is focused on butldr l The Wm (humid: IS a man agenda again last week With little fanfare. It is being Strong brands create pub‘ mg a seamless. integrated 1 l" Th? 0mm “a“ Cm“- W“ looked at as a cost saving device bytmstees and adminis~ lic awareness and build transit system that will pro , L‘tmw‘pwc‘ru‘ 'WAnymuxzmm'TM'mm trators as a way to address a $4.6 million budget shortfall anticipation and excitement COUN SEAN vide a wide-range of trans I new. opium advertising or «min the PUbllC board is facing next W3”- ' for the start of a new service “Cm P011360" OP‘iOUS for all. l should rim he taken to the mwsri The public board should be commended for trying to or product launch. ln the Perspective is important i :LS::“}':¢ 60ml"??? “Tl“: find savings that won't affect the classroom. We under- case of public transit. the demic and scientific com- when developing a brand as l ‘ 1mm “mi.“‘gumm' ffm T'“" 'm stand the funding pressures that all public bodies are right brand helps to unify munitia, ‘ ' it takes years to fully under l ”N ‘ M58 in under as upper levels of government work to balance communications, create Recently. regional mum” stand and appreciate the It ( ("WRIGHT their books and leave local levels of governments trying ”up“, and build ridership. approved the ION '08” "'5 importance of a new name ' n“ “WEE“ f“ m" r“;dW" “I: to mitigate the impacts. These are just some 0f the simple, memorable and and logo 'l his long term , 33:62:: ti;(m(wr;.§i'm‘m ”2;," But like we said these proposed changes were ioiitro reasons why l'm thrilled we unique 7 three of my most vision is also imperatii v . ”I, WWI-‘0‘" All “We, “Rh" A". versial the first time around and there is no Cindi-rice that ‘ “N completed the brand important qualities {of a when htiildiiig transfornm t fewer] and inmmmul use is pm the options being discussed were done in ('ommtintca development ["01 (.55 for strong and timeless brand tiw protects such as [UN "WW WWW 1'" W‘ ”l "t" "LII“ lion With the parents and students who Will he iinpant‘d lUNi Waterloo Region‘s new lhe design builds on the Rapid transit is about (tilt ml "its"! fiNf-ji;:"'[t“vr"‘; sump iii the proposals (all for a maior shift in tht‘ mp“; "any, service brand NuiWUfIXPI’PS‘ helpr quality of life and “but we win 0 «mm: ii 'tltV w ‘ ‘ ‘. . g _ _ ,* ' ‘ w ,1“In,“”mm‘dllunmflu. IN‘ st liool (Ln that would ultimatt l) impait things likt (Iver the “my“. of the mg ”3 unite the two transit wantwiiterloo Region to look \ m Mmafllng miti- Vs in it» t'xtriit Iirrit'ulars' and after school gobs for a lot of second past year. more than LOW) sewn (‘5 into one seamless like in the next If). it) .iiiil ll) l minute 3’9 Wehr- it N m i. an st hool students l‘host‘ students. their parents and residents from my,“ our and tohesive network Mm years. 3" “‘Mf‘i‘W‘T“ \J m" l'H'll tht-ir (Ildt hes and teachers expressed their tlismm ioinmunitv took part in mi- (mind RtverTranstt »\s we build towards out ::Xr'rl"r'K;r":"'f: :‘W “m h i‘llll tlw l.it k of publii ionsultiition liist timi- and it lirandingpnxt‘ss. (“um ,[ unafraid,“~ that future. it is my hope tli.it lltt‘ ’ uttlrt ‘ tiili name kliltr\\ and ‘. ii ”00‘”! WW" MW ”WW 1‘ mm h "WV" "‘l’l" m" “”1“ l ION is a unique liriiiid iii the best way to attract new [UN “hm“ ”ll” I'M" “ ”i whim ntlrl‘Nl Addtrur‘ out it . lll for l. lllt' hoard hits .i ltiirli .imhtttoiis lllllt‘llllt' to ‘ the ”an“, ”unflin- ll has I, ”it?“ and K” pt‘tiplt‘ “‘1an ((lllH‘ lo ropii-st-tit .iii t‘lll l tfi'wn"|I::';:"::r‘nlc‘ “l: vhf": nani-iiit'nt tlwst-t haiigi's in lltllt‘ for [ht' out \( hool wait. number ”f meanings that “n. It )N ,5 to create the host pm i tent transportation tlllllt r mintsâ€"iii M r M "it! I“ M” hilt it Is iiiissltigtinr Important thing the ptihlit "Tn”.nmnyi‘. ”f lht' st'rvnt' \lhll' WW“? ”m“ why my lot rt sidi tits. .i lit .tltln (NU , “up,” H, mm H“ ”mm...“ ii. liirt'nts and students have the right to a full and ptihlit and our "100" ION literally region It; making good ronrnent. a prosperous m on ‘ Mt,“ . my.“ pun-“n trims um iii-han- on what this shift to the sthool day mll mean It‘s means "going" in (.ret-k lt profit?“ on building a "4, mm and .i \‘lillllt‘ i tttlllllllllll‘» N ‘Ul‘WV'r'l "‘ "M“ " ii lesson the board should haw lt-amt-(l List timt‘ , . .. . . , . for tl” > ‘ “name-um“ kw.‘ also links Mth our ltK .il (ltd .ll)l( and t (fit It nt transit sis I