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.. rooWATERiooarmMua-wednuday. September 4,2013 More than nice 0 O O O Twwe is Nwe celebrates 20 years a serving as a matchmaker for clothes Brawl/harm: they’re getting all the good deals mimicking “We’ve also found that young .. ~ 9:. ‘3' rnenlovetheirlabels.’ ebra Joseph envisions the 5 Being around so long also 3. D relationship she has had 5 means the experience is becoming with clients and con- ; p " ' a right of passage as women and signers for the past 20 years at 1 men pass the experience down to Mce is Nice and Mce the Man their sons and daughters. The asabit ofalove triangle. women who have come in for The consignOrs got to turn over maternity clothes now have the wardrobe for cash while the daughter's shopping at the store. customer got to buy brand name Joseph said it probably won't be ‘ fashions for a fraction of their orig- long before those girls are doing " inal price. And in the middle of it the same thing. was Joseph. who played match- 'We've watched them as their maker between the two while kids grow. and there was a point building her business. located in where the mom shopping for the . The Atrium in uptown Waterloo. matemityWear now has that child ‘ into one ofthe most beloved oon- ‘ in here buying that Grade 8 grad signment shops in the city The dress awards are piled up in the store’s ‘We’re ahnost at the point when front window as a testament to her some offllose kids are having kids customer service. of their own. It’s all about identifyâ€" ‘Our consignors are like our ingyour market. ‘ friends and then we have personal "We found our niche in the relationships with our customers.” marketplace when we opened said Joseph. “It’s likea triumvirate mwmuamammmmawmmmms because there weren't a lot of W it's a win.win.w1n. Nice and Twice the Man. now in is 20th years of mm. mm more options for people to consign their “We get to do something every» clothing, and almost none for day that feels like Christmas, ety ofstaffboth old and young." with consignors they still line up are brand new and some still have men.” said Joseph. "What's because everyday you don't know Joseph admitted her expecta- out the door just to sign up for an the tags still on.‘ said Joseph. enchanting is that a lot of those what‘s going to come across the tions were modest as the serial appointment at the popular store That's the attraction for regular peoplearestill with us.” counter. entrepreneur launched Twice is located at 33 Erb St. W.. like they customers ~ there is something Joseph considers herself one of “And we can say that would Nice in an 800 square foot space did when she first opened. She new in the store all the time no the original repurposers and recy~ look great on this particular cus‘ coming out of the recession ofthe personally thanked them for that matter how often they come in. clers. and echoes the ethos that . tomers because we know our cus- early 19903. But right from the start commitment last week as the store “They're going to see new she said exists in this com unity. tomers by name. You build a busi- her business plan focused on the celebrated its 20th season. Joseph things.” said Joseph. ”In a regular ‘l grew up in Kitchenz-Water- ness like this one customer at a consumers tendency to savealittle admitted to choking up thinking boutique. you're not going to see loo with that ethic. and R's pan of trme.‘ over here to splurge a little over about the little informal communi- that inventory turn and mm again the core ofwho i am.’ said Joseph. Being in the relationship busi- there to build a business that is tythey've created. like you’ll see in here." “There is so much consumption . ness. as much as anything else. now more than 2,500 square feet “We’re speaking to them one- The biggest change over the out there and we've got to find a means that they know their cus- over two floors. and features a long on-one and thanking our con- two decades is how men have way of recycling as much as we tomers and their customers know list ofclientsand consiyiors signors and honouring than.‘ said become bruid dropper; They are can. and you can do that in a very them. That's been helped with “They’ll take something from Joseph. 'Some ofthem have been nowjust as important to the client fashionableway. knowledgeable employees who over here to spend a little more with us right from the bedmhg, base as their mothers. wives or 'You can look cool. trendy and generally stay around for a long over there." said Joseph. ‘They can and I admit i got a little emotional girlfriends who introduced them chic without actually having to time. scrimp here to spend there. there.‘ to the store. gettingyour hands dirty.‘ 'Everybody likes to get advice ‘You can look like a million The reason Joseph said that 'Men are just as big Visit Nice is Nice and Twice from someone they know. or without spending a fortune. which they keep coming back to “rice is clotheshorses as women.” said the Man in The Atrium. you can someone who might have the has been our Mine over all these Nice and Mce the Man is they Joseph. 'lhey want to save just as visit them online at their website. same body type.’ said Joseph. years. anditstillllts' take care of the clothes like they much and they look at what the www.twiceisnicewaterioo.com. or ‘That'awhywelike to haveavan- She has become so popular weretheirown.'Alotoftheclothes (women have) boughtandaskwhy call5]9-747»ll99. w r a , -- EXTRA' EXT v. “we mm" moms - .7 _ . 12:51,; ~â€" m i a ‘ r ' I r , t , a '.. l ‘ l - #31133? a "’ l ‘ â€" . READ ALL ABOU l I I _--T'“" i , aw mmâ€" :4? .1 .53 ‘ WATERLiib CHRONICLE *' W 3:5: “7:3 . ‘ local news local sports local happenings 5.21.1; $253 '9. :2 I www.mloochronlcloca =Tâ€":â€"â€"".f-f- 2-- ~ I? c : 2“!” as, l .-... a