Waterloo Public Library Digital Collections

Waterloo Chronicle (Waterloo, On1868), 10 Apr 2013, p. 18

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ro-wammm-MmroJoH ( Meal in a Jar I O I I I O O 0 Mason Jars serve as ms I Hanan i r! luck & nutritional meal business Bimini/mm pine. they decided to panner with 0!")!!ka the Culinary Studio in the Belmont ' ’7 Village to have a professional he mason jar has long been : 1' g kitchen prepare and store the jars I linked with canning and = g 1 , ‘ while Divaris and Kolberg sold the preserving fresh foods, but a I f, ,7 concept to distributors local company is turning that con- TE," ' "We reached out to the culinary cept on its head by providing ‘1 x. community because we weren't mealson thegoforthoselooking - _, I; chefsandwefiguredifwehadtodo for healthy options but don‘t have I; ‘ . _ ‘ any more than 100 we would be the time to prepare it. ~"""” " hitting every single problem along Meal in a Jar started in January , mm. W' t the way." said Kolberg. “We had to when local health, wellness and litâ€" mommy- " find a local commercial kitchen ness guru Irene Divaris was on “*W that has the same values of cooking social media site Pinterest and saw . My” ’ from fresh ingredients while trying what turned out to be a workable ’ “w" different recipes and serving the solution to the conundrum of pro- community.” viding healthy lunches for your “We approached them like a familywhen timeis a factor. at: ‘ mini-Dragons’ Den and they loved "We were having a family situa- , film 422:. "g“ the concept.” said Divaris. “Now Lion of not being able to get lunch- , ‘ . " 1g" "" ' they‘re our manufacturer and we‘re as out on time, and I just decided to "‘ ,2 sales and distribution." make a lunch very Quickly and Ag « V ' The menu has grown to feature there just happened to be a mason ‘ g. ’3‘ *="~' items like mulligatawny soup, a jar right in front of me,‘ said lentil salad with brown rice and Divaris 'Mybrain went to thepic- 43"? chicken,aGreeksaladwith chicken ture I remembered seeing and l Kristie Hetbstrelt and Jody O'Malley from The Culinary Studio have partnered with Canon Katherg and irene and quinoa. and zucchini Bolog- built it. I put it on Facebook Divoris, founder of Meal in a Jar, to provide people with a fast. healthy meal options contained in mason jars. nese. The menu features both hot because itwasso pretty." ”mm and cold options. She saw how People were put- “Somebody said these look The number of orders grew to cut at Eye Candy when a friend of Meal in a la! has now hit the ting together whole meals in glass amazing and do you sell them?" 104 by week two when she attract- lrene’s sat down to eat a Meal in a road as they’ve pitched the idea to mason jars, layered with colours said Divaris. “i said ‘Yes,’ and the ed the attention of a fourth-year jar," specialty grocers in Milton and and nutrition to be opened up and next thingyou know they were nk- business student at Wilfrid Laurier Kolberg thought it was a win- Oakville, and are taking it to distrib- eaten later that day or week The ingbralnenuf' Oahu-guy named Carson Kama-g ning concept and contacted utors in Toronto. They broke goodness and freshness was pm- She put up 14 different meals who was looking for a food-related Divaris. He altered to provide some throush the 300-iar mark a few served lind it Wed her desire to she could pack into the wide- idea to champion for his final year ofhis marketingand sales expertise weeks ago, and hope to get up to provide better nutritional options mouthed jars, In just two days she entrepreneurship project as part of and help the product take off. 1.000 iars as they get into markets forherfarnily. had 25 orders. and realized she had the Laurie:- Launchpad program “Right away we clicked and we down Highway 401. like Guelph. "ll just took 03 from there" said stumbled on to something “Right at the beginning of lanu- identified this as the perfect $10 over the next couple of weeks They Divaris “It‘s visual and you can see 'They were intrigued by the ary when lrene was building her meal option that would go great in will also be entering local entrepre- exactiywhat you're eating. colour and the concept.” said jars l was starting my amuse.” said olfices and was both socially and neurcompeu'tions like the Launch- 'l@t l2 difierentjarsand built Divaris 'ltwasanentire meal for Kolberg. ‘lwantedtocreateafood healthconscious'hesaid PadSSO.(I)0eventinMay 12 different meals. and as l was 511- one person that was portion con- model right around the $10 price With more than no orders by The jars retail fl" 39-73 Pl“S tax ishing them i was putting them on trolled and gluten free point that you could bring to work the end of the first month, Divaris and have a shelf life of five days. a Facebook page called Meal in a “All those things are very much and school and would be a socially said they had proved that the con- They also collect a 52 deposit for Jar because I couldn't think of any- in vogue now, and they are also conscious meal or socially con- cept was a viable business and the Mason jars with the how of thlngelso” very good for your health. People sciousfood model for businesses started to sell their offerings in recycling and reusing all the jars The idea quickly grew from pro- want to eat healthy and go grocery “No weeks into the course I stores like Vincenzo’s and other that are used in the meal delivery. Vidins healthy mls for her family shopping on Sunday with that was thinking ofa bakery or some specialty grocers while making For more information about to feedingother people who visited intention. but the plan falls apart thing that created salads and inroads at the Accelerator Centre Meals in a Jar visit her Facebook site and were by My because they aren’t fol. wraps, ljsust hadn‘t found the rig“ and Communitech Hub www.mcalinajanca or follow them intrigued by her ofierinas lowing through." lit. 1 was sitting down to get a hair with the Meal in a lar concept in on Witter at @kwmealinaiar. . ‘ .. s: w a) {a r . r it 1 Di E R I B i“ l N N E R I _ V

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