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u-mmooM-Mkhmzrms The Truth Beauty Company proves there are alternatives to chemicals Elam 3 it, , \. <1 ’ 43,7, a, ~ “llmowyoumngointoahealth “Willa ft ' “if $ "34.9 food store and find similar prodâ€" ,.:_,., ucts. and the assumption there is hen people talk about 3 ;;: the products are good for you," Wnatural beauty they , ' ' > ' said Freitas. “But you're also going might not realize all the 3, , , 3 _ to find certain products with chemicals and additives that are , if if g" , . ' , preservatives that I'm not OK with, included in theproducts meant to ‘ if fl? j if. 74 3 ’ and I think if consumers knew deliver those kinds of results ; ‘ ‘ " what these preservatives really Jennifer Freitas does, and it's ‘ , were they would think; it's not OK what prompted her to open a new either. store to find more natural ways to “I've done that work for them deliver beauty than what's avaii- . and for my customer. If it's not able from the traditional cosmetics right I don't stock it” industry. 3 , Freitas, who has been a life- Her new store. called The Truth » 3 long resident of Waterloo. said she Beauty Company, wants to con- ' thinks the local community is nect her clients to natural and ”f 3 looking for alternatives and is not organic brands that don't just looking to settle for the same old claim theyarelessharshonyour diing’l‘hisisasophisticatedcom- skin or hair, they have the track munity that believes in asking the record to prove it. ‘ right questions. "These are products that I use, “This is a lifestyle for me." said and are in my home, that con- Freitiis "I've been a Vesetnrian for ' tributetoabetterlife.'saidFreitas. lzyearsand onlyusegrainprod- who calls herself a holistic beauty ucts in my home and try to sup- consultant. "These are things that port local producers. and obvious- won'tmakemesicklongtermand lypersonalcareisabigpanofthat feature products without chemi~ and my strongest interest. cals MMOpenedTheTmmfleauwConmlnkbnnqtoofiqudafimdalFMnlmm' skin "Whenlmovedbackherefrom “lt's part of a movement that care and hair products. She calls herself a holistic beautyconsultant Offering metrical-free solutions. Toronto, there wasn't a place like supports more local, smaller pro~ "WW this dedicated to that lifestyle. I duoeis where there is a closer rela- and see three. four or five brands thesodium lauryl sulfates It also takes some of the wanted something that was mm“. fionshjp mt, me and my sup- of different makeup, shampoo “It's great that people are utch- guesswork and the research out of ous and would stock the products PM" lines and even men's products that ing on to two ofthe most common the hands of the consumer and that were a little harder to find Freitas. a mother of identical don't contribute to sensitive skin, chemicals. but there are more than gives them some expert advice to q think once people try my twin girls. has been committed to irritation or worse. 1,500 Chemicals that we should be build a more informed opinion. products they’ll find there's a huge an organic lifestyle for years. She “We really have to evaluate avoiding.” 1 Freitas said some of those prod- difl'erence. it feels like you have a“ operated the former Olivier soap what we’re putting or} our body _ But With people suffering from ucts can be found in mantra! food the silicon and all the bad stuff and skin care store in the Shops at and what were putting in our envrâ€" information overload. it's tough to stores, but it's mcluded With all of you'll find in a drug store but you Waterloo Square before it 1.011",er sort lhroughallthe claims ‘0 8"?( to the other natural products and don’t â€" it's totally natural but morphed into a more full-range She thinks people are a lot more the root of the issue. Frettas wants requires some searchmg, amazingly effective.” store not tied to one producer. aware of how products can impact to help guide people through all She wants to offer a helping The Truth Beauty Company is But much of her mission their skin and induce allergic reac- those conflicting claims hand in a cozy setting that feels found on the lower level of“; King remains the same. Delivering tions, and “I“ (0 know what's in 3"! know "5 overwhelming and more Iikea maybeauty boutique St. N., below the Princess “win products that are not onlygood for the bottle by more than its this is what live dedicated myself instead of shopping for groceries Cinemas. For more information you. they’regood for the planet. chemical name 3 to. From sud snout all the infor- Plus she can Provide the "fin-duâ€" call 519-884-6032 or email con- “My vision is to really be a F390?“ are 500,058 for altema» M0" out there [can ("fly in“? alized attention "1031 people Shop“ MOM-umbeautycompanycom beauty shop without any chemi- tives, said Freitas. “They want to me what its like for the average ping for natural beauty products You can also visit thetruthbeauty- Gals," said Preitas "You can walk in stay away from the paraffin and consumer." are looking for. companycom. LOVE GREAT DEALS? few f F Just a 0 our eatured Advertisers: { View new flyers from your favourite retailers now at } m Q‘lyerlandca ms, mm M a o m - a?“ My m0 ”in“ _9_ “mg m g ” h I ""‘ -. 0 m. metro - “a, Q...“ m ..- Y (A .~ , MW -..-ai.... Du 3919-59 4 a > "-'P“ "t“; . a "' ‘i \ . -