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' WArEliLOOm mania-an. January 30.2013 - is Rolling Ollt the RIM 0 Q ’ 0 Community leaders exerted by BIackBerry 10 s patennal as a game changer . Brno-Vinnie 0-ka M he tide is turning. That's the feeling of community leaders who will be part of Research in Motion’s BlackBerry 10 rollout today and have been some of the company's biggest backers as the tech ana- lysts piled on the company over the last two years “i think everybody is very excited about the new device coming to market and every- one wants to get their hands on one," said lain Klugman, president and CEO of Com- , munitech which represents the nearly 1,000 ; companies in the local tech cluster that gen- " crates more than $30 billion in revenue. “l'm not even sure how many people l've had who have emailed or called me and asked Where they could get one. ‘ éfi'gfv eels? "There's just tremendous excitement ’ “V3" 4; . m r at? around it, and it's not just excitement $7e‘.;;_2 ear , g . around the product, i think people in the .‘gjjfllfgg; _ ,_ > W“ community are starting to get very excited ’ “Ks? ' M ' f about BlackBerry again.” i -â€" "a Local supporters of RIM seemed like they '~ -- -' ’ 5" were the survivors from the TV show Lost â€" ' in. w 12? they were really dead in the water but ' " nobody had the heart to tell them. But Klug- Andrew MacLeod, managing director for RIM Canada, gave medh a m peak at the My 101m World Tour back in August. mum-a man thinks the community that rallied around the troubled high~lech icon over the tion that this definitely a major car in the been reabsorbed by the tech community McLean “it’s not just an new PDA (personal last two years will be well rewarded for their race." said Klugman. as RIM has watched its themselves or they’re starting up businesses digital assistant) it’s mobile computing. and l patience. And the supportive technology stock price double in the last four months in it was important for people to understand thinkRIM isgoingto deliver on that. ecosystem that allows Waterloo Region to anticipation of the launch. “It‘s great prod- we weren‘t a one~horse town and while RIM “I give them full credit for taking the hit punch above its weight will be the ultimate uct. and it's an important start." is big they weren't the only employers here and pushing it back to January because they beneficiary. Another person familiar with manning who employed alot of people" wanted to get it right, and they knew they “This community is really different ...e walls in defence of Research in Motion. She thinks BlackBerry 10 is going to be a had to get this right, and i think they're going because it's like a family," said Klugrnan. and the community at large. is Waterloo game changer. both for the company and to hitahome mn." “when our companies do well we cheer Mayor Brenda Halloran. As the jackals cir- the community Mclean said RIM isn't satisfied with just a them and celebrate with them, and when cled. trying to equate RIM's demise with the “l've been a very strong supporter splashy rollout They know innovation is the they're not doing well we're sad and we want demise of Waterloo and its tech sector, she because I've seen the work done to date," key to their future. to help them. was one of the voices the media sought out said Halloran. “l’ve seen the BlackBerry 10 “i think this will just get them started,“ he “And if you talk to people at RIM right to learn what was really going on in the com» over the last few months as it was evolving, said. “Whether it's 8811 or something else, now, they're so jazzed and so excited about munity. and l’m personally very excited in this prodâ€" the constant enhancements the market BBIO hitting the market and it's such a And she delivered a message many were uct and can't wait to get my hands on it. requires is something they’re already work ’ ' change for them. it was a tough go for the startled to hear â€" we're doing all right. The “l've also been very appreciative of the ing on and i think it's smart business on their people at RIM, both the ones that stayed and sky isn‘t falling; this was just a temporary corporations that have given back to the part." the ones that left over the last 18 months. setback. community. and through the years RIM has While he said you can't overstate lilM's But now they're really excited and have got “1 think there was almost this gleeful been right up mere... they’ve been very sup- importance to the community. he said what some swagger back in their walk and it’s just expectation that there was this dark cloud portive of the community and it was very they bring to it in terms of technology, so great to see" over Waterloo now that RIM was going important for us to support them." employment and innovation has been a < Changing the doom and gloom narrative through some changes,” said Halloran. Ian McLean, president and CEO of the building block forthetechsector. around RIM includes hosting a launch event “What we‘ve seen is that hasn’t happened Greater Kitchener Waterloo Chamber of “1m confident they will be a success and at the Communitech Hub that is linked to and that we’ve got a lot of things happening. Commerce. has seen the demonstrations of part of that success has been because they the global launch of the product. and a lot of companies are investing in our the new 8810 and is also looking to get his are located here.” said McLean. "They've “The reaction from some of the insiders community and moving here hands on RlM's newest device. remembered their roots are from the engi- and the carriers who have spent time with "There hasn't been a big glut of unem- “it’s an impressive piece of technology neering and technology that has been pm- the device is really sending a strong indica~ played people in the community. they've and it really comes off the pages,” said duced and fostered herein the region.” . ~ , _ : . a a: “as :‘ 1771? _, . a ‘ ; . 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