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ll - WM l moo comm: 'Wt'tlllesday, net-enme- es. mi: Charcoal Group extends its ’ Waterloo footprint to new uptown spot BvBonVIMNM: ‘ . - 33“}; "fl _ ‘ took herdown to the U.S. toaplace .. 7_ _4___ (Mold? 5m” 7..“ ‘2 t "n a 4 ‘ . with a lot of beers so l asked the ‘. ‘ .. bartender if he had something that ten first Gulf was looking t, ‘Ns would make her happy and he W‘for a new restaurant tenant , asked her if she like raspberriea He for the Waterloo Town -. . - ' - 1 " ‘ gave her a small taster ofa fram- Square, they already had two national -__ “i ' a?“ _ ' "‘3 ~~ : boise and she finished that order chains interested in the location in - i ._ “It a l and ordered a second. theheanofWaterim ' 3 ‘ ' "She told me she could bring But they were looking for some- - i ' her friends to a place like that, and thing different than another chain f . ' . that was a turning point for me restaurant. and that’s when they Hp.- ' into how we can make sure it's not approached the Charcoal Group to t .. 4.. all about softball teams, pitchers see if they had any interest in the .\ "- - J, and wings. How do we make sure destination spot, said Managing , 3: it's a date night spot. a girl’s night Partner Jody Palubiski. ’5 . out spot or a place where a few Palubiski. and his partners Tim j ‘ couples can come in for a drink?" and Tom Wideman and lohn 717m. ”A She proved to be a great target V had already created two flagship market for people who might not dining experiences in Waterloo . . I normally step into Beertown to along King Street with the Bauer ,. «g F ..- give itatry. Kitchen at one end and Wildcraft at - » “ “i don't want it to just be about the other. With Waterloo Square ' V» beer, i know it leads that way but lust down the road from the suc- , " beyond its great selection of beer it cessful Batter Kitchen. l’aluhiski has a better than expected wine list said they wondered what they and we take our cocktails serious~ could bring in to complement the 1y.” said Palubiski. footprint the Charcoal (iroup had - »â€" - - -- . WW - - 7â€" 4- “There are people who are not created along King Street. The Charcoal Group's Jody Palubiski is tapping into a trend of beer tasting being cool again at Beertown. familiar with the Charcoal Group “We were uptown already and . . W” ”0'0 and our other properties, so if we WK film 0f Whi“ “'35 already hill" "You always try to watch the looking for something different thing was that simple for us, and can pull people “1'0 B.eertown..that lW'W‘il and ”PM W? V" PM} "i "' trends and be at the forefront and and with a little more refined lohn said adding public house as a would be 8'93“. said ”Whisk“ in” WC had W'ldcmfi "V” kHO'm“ think about what you would like to palate. ‘ throwback to another time. It all One Of my 80315 m the new Y?” '5 "m 0"" Wily and m“ “3“” kitchen be doing.“ said Palubiski. “The trick “When I was looking at the came together it a quick period of to “’0'“ 0" ”)9 connective "55““ 500 metres the other. "0‘ “l "‘9'“ for us is what can we do that trends in Ontario. the pubs were a time." and “0‘ “f""mB the bustnesses as W)" ”l“ (Lhamm' Steakhl’llfit' and doesnt infringe on the other busiv rising segment but I wouldn't be The concept was officially silos, but link them. So l'm '" Beer- ‘M ”9m“- _ _ nesses we had. something that isn’t passionate about the next version launched in Cambridge earlier this town today if) '9‘ people know that “Bl“ W_'~'_"’ always looking [0' like Martini‘s, Wildcraft or del of the irish pub or the British pub year. and finally translated in its our only bustness open during the opportunities and ”WWW! “hm" Dente. â€" they would be fun to go to but cunent form inWaterloo at the end day New Years Day {0" brunch '5 ”“3 "9’“ thing. and than when we “The earliest inspiration was it's not something i was passionate ofNovember. 488“" Kitchen. We "3 3‘50 dotng (my? With the wnvem "f Beer- this great article I read in (K) mag- about.” said Palubiski. “I look at in addition to having more than sorry for the W3" cards. 50 that .3 “W"- _ _ g . ‘ azine three years ago about the what the Charcoal Group would do 30 beers on tap, therearealso more guest who comes ”1 here and {5 Paluhrskt, M“) filmed "‘9 U13" birth ofthe modern beer bar, and l ifwe decided to do our version. than 90 bottles of the brew they '9” there "“81“ be an h°}" W3" '5 coal ("”UP '" 2003 after being was a fan of places in New York like “To me there seems to be a beer have for sale also on display when given ? card for a complimentary inmh’i‘d in ““95““ restaurant Danny Meyer's, the (ltamercy Tavv renaissance going on.” you come into the restaurant. They “We‘ll" at another Charcoal ventures around ‘S‘JU‘hcm Ontario, em and llnion Square Cafe." The concept was a hit with his also have specialty seating areas Group restauranttontght and they 53“] he was "“_"li“1‘d by ‘hcrmn' Wine bars had already had their partner. as was the first name they where the draft can be poured right 3° to the Bauer “when and find " Jew 0‘ a PEN” house 51""'"8 a day by then, and Martini bars and attached to the idea â€"â€" Beenown. at the table. 15 a great place. Were 80mg ‘0 use "finely 0' "will“ b0?“ 5"”)an the like had also run their course. “A lot of time even picking a While that has some appeal to all'of those things to make sure by “ “mm; m"”_“- ’i‘lflhhsmn'j'f‘“ But Palubiski thought about name for a restaurant could be a men. Palubiski said it’s also meant we‘reastronger Presence " h“ "d" "NW" '" 531"" York ("‘Y- changing how people thought contentious issue.” said Palubiski. to appeal to women. He had one Wereallybelteve thaterloo. it'illllrmfl ”‘1' ”a“ and microbrew about beer and tapping into a new "i was throwing out this article and woman in particular in mind. his For more tnfonnatton on Beer- "‘“"(‘""‘m' had ”‘9” "mm“ connoisseur market for specialty the ideas and came up with the wife Lisa. who isn‘t normally a fan town and the" New Years EVE 5?“ t'harrm and he thought the con- brews that was differem than the name Beertown. and they said ofbeer. crals. Visit their webstte, t ('pl would translate well in wings and beer crowd. It would be ‘Yeah.’ “My wife had never finished a www.charcoalgroupca/marnl l.cf “3””le open to more people who were “It was the first time that any beer in her life.” said Palubiski. 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