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WWI-Way.mu.zorz- is RIM making it right 0 BlackBeny 1 01am World Tour demonstrates drficrent approach by RIM BY BooValwuc Chronicle Stan “ alting is the hardest part." Wt‘rooned Alec Saunders to the {nitrous Tom Petty tune with tongue firmly planted in cheek as the glitzy \itleo played as part of the Blackberry ll) lam World Tour stop at litngenlans Confer» once (Lt-litre last Thursday. ' While the music was familiar. the lyrics 1. " were all original acknowledging the delays 4% f: Research in Motion is having in launching its 33?. . new BlackBerry l0 platform. The device and . ’ '* operating system is being heralded as a game V; V 1 changer for the Waterloo high-tech giant as it it; i transitions from its old platforms and old t” 5 ways of doing business. and tries to reclaim a: - , . . , {if 1* its leadership in the mobile market ceded to - it.“ 1 1 2 V ' 5‘ devices like Apple's iPhone and smartphones ' j '3“ ‘ ‘~ ' “ 2 running (Booger. Android operating system. ‘ u . . :‘,_,,,~«. “a . Saunders. vice-president of developer __ ‘ ”‘1 11 _--‘-"‘ - â€"â€" relations and ecosystem development for .33." L. , .1 .32». “we“? .r; - r RIM. acknowledged that asking local applica- as; - 5: Wigwam” r 1 tion developers to wait for the launch of the 34% . gt" "’" -“"- ug-fi: new device until the first quarter of 2013 “fig; g4“; ~-â€" ""‘i- “:35- would be hard. but he promised it would be V,:;}f.;:‘: _.......... ~«--l ” worth it. x wt: v, , . warm He put his money where his mouth is. Andrew MacLeod, managing director for RIM Canada, tells media covering the BladrBerry 10 Jam World Tour about changes to the company. announcing the Waterloo company would ”'me initiateanewinoentive prop-am thatguaran- have in building new products for RIM sudden halt last year.andin the midst oflay- Rleasquite receptivetowards" teed app developers at $10,000 payout in the devices He marred the hundreds of develop- ing oiT more than 5,000 people from their He acknowledged this was a return to first year of the device as long as they met ers gathered at the local Blackberry lam world-wide operations as they look to steady grassroots for the company and to demon- cenain performance requirements. including World Tour stop that those barriers don't exist the business under new CEO Thorsten Heins strate that the transition is underway for a , generating revenue with the apps they and they are there to bring any down. It’s pan Being approachable to developers and new RIM. There was a sense that the camper» license to BlackBerry App World. of a message that RIM is taking around the being more accessible is a new strategy for a try was providing a little mea culpa for the Plus they didn't have to wait. He urged world. as it still boasts more than 78 million company that had beencriticized for its insti- way it operated in thepast. them to start their work immediately and worldwide subscribers in 175 “ tutional arrogance in the '1herearesomeculturalshifisgoingon at wanted them to be part of a launch of the countries someone. once told past. and has people piling on RIM right now." said MacLeod. “We think it's most expansive digital ecosystem provided "Every time we walk from "13 there is a [at of asith through a very pub- time to create a new dialogue. share what's with a new product launch. an event like today. people b lic and painful transition. going on and we think today is a representa- "We want to build the biggest ecosystem are engaged and eager to go WWW“ can _ “y "I know historically we don ofthat.” that anybody has ever seen on a first-gen out and build something." wrth beerand pizza. weren't as embraced by the The BlackBerry to tour stop gave the platform," said Saunders. saying that RIM said Saunders. “There's a lot SO 108"? buyinga lot development community. assembled media a glimpse of the new already has 100,000 applications in its onlinc of energy in the development . and we've listened to that,” device and some of the features available. store. ‘So we're going to be out there in force community and a lot of Ofbxrmpw said Andrew Macleod, man- There was a definite buzz with some of the with tens of thousands of applications avail- excitement around the Black- [hm days" aging director for RIM Cana- tech observers gathered. able on the platform. Berry lo. and we are just try- da. “We've changed â€" we've But it still comes down to delivering the 'How many of them will be our existing ing to make sure people are ‘5‘” W changed the outreach and the product to market and making sure it has the PlayBook applications? i don't know. but we engaged and we're available RIM W10!" W‘ investments that we've made types of applicadons that take advantage of have a lot of people building a lot of stuff to them and help them ’ intheplltform andthedevd- thenewoperatingsystem. rig“ now.’ throuyt whatever hares they my“ be expe- opment community, and today is a great 'Someone once told me there is a lot of Saunders and the rest of his team of ricricingwiththeplatfonn.’ exampleofthat. loyaltyyoucanbuywithbcerandplmfsaid “developer evangelists' did everything they It was pan of a charm offensive theWater- “We're really trying to embark on 3 dia- Saunders could to dispel the myths surrounding the loo company has employed since seeing logue and we're tryim to create a discussion. 'So we’re buying a lot of beer and pizza ditticulty and incompatibility that developers their decade of exponential growth come to a I think historically that wasn't something that these days” ‘ J ‘3\§. ., h I. ., STILL ACCEPTING APPLIEATIONS‘EOR SEPTEMBER. 2012 , - MW \ . . \ “ . MW . . _ . l”. “(I ,3 “on? I 1 ,, . ~' ., .-:. ~ CONESTOGA m ‘ ‘ .-