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l_____â€"___â€"_____â€"_fi_'_i - iii-n \it mot-t ititostt I.I minimum \metiilvet 4 gm: : __#)C Us 1 Knocking 011 the (1001‘ . , C O I : Scotty James door-to-door campaign leading to chart success for local Singer : Bi BUBVHBANM So they created a new video and used the ’ ‘ W ‘ . ; i‘hnmrt I" stir/Ju__ studios at 91.5 I'M as a backdrop. ' ‘ ; WW '7 -, 777' "We wanted to build a connection with . . . t doorltrtlotir campaign in Waterloo The Beat." said James. "The first day we - i A“) get his music heard has local released it onYou lube we got 1.000 hits. ' , I singer stony James knocking on the “They were watching that and said maybe ] door of Billboard chart success. this kids got sutiiething." .3335 a»; r: ‘ ”f 1 It's been one year since the 21Lyear-old And the successes keep coming. His __,;§jfi:"xf.2~r‘5 ' “3 - Bluevale grad completed his first foray itito newly released single Wanna Be Loved ‘ t . ; I the music business by going to homes recently debuted at No. 24 on Billboard ,7 I around Waterloo and serenading people on Canada's eriiergitig artists (than and he is also ” ‘ ‘ 1 their doorsteps trying to raise funds for his verge ofcharting on the hot adult contempo- ‘ , ‘ _ .~ ~ 1 ,v ' i first“). rary chart. y, . . 7‘ I r lhose $5 and Sittdonations, coupled with [it addition to the Top 40 radio play he's ‘5 3": it? a. if’ i a You lube campaign. was gelling the local starting to get. his video just got picked up by " ‘ > 3" ”Q "~ a%’ t siltgt‘tlst)tig\\’rlt(‘r some attetitioti. lint it was M H11] in the ”.5. and by the California 35%;.»wc. ' " 3" one of those chance meetings at the front MttsicChannel. “i. “if" ' .. LL ~ ’ ‘ ' door that landed him his first manager lolin- The remarkable story is proof that talent W , 3 - ny loannou of lndiesolocom. which pro and Chutzpah can sometimes overcome not ' _ motes independent artists being signed to a majorlabel. :‘I â€" and markets them iti unique “It’s a snowball It didn't hurt that he also ‘5: ., » ways. won the (IHUM emerging ”; ~ . '> i It was a perfect match effect. M13710"? artist initiative at the end of . .. 4 ,, r ' 7 b between an artist breaking station picksyou the summer. putting him on .â€"- . ; .‘ g . ‘\ t itito the music business in an the radar of more major radio ‘| _ i original way and a manager up. the" anather stations across Canada. ' ‘,l ‘ ' ' l merit company known for and another 101'” “It'sasnowball eflu‘t."said _ . g x v , 'x , doing similarly innovative . _. James. “When one station 9‘ sing; ‘ ’ . things at marketing tie“ pleyOU up picks you up. then another ‘ I ' music and another one “ill pick you .. r "Wt-Ne spent a lot of time â€"Scotryiames up. and it just goes from 4!; W , if ‘ trying to lie diflerent than everybody else," there" . 7 .. “'1 said Limes " l‘liat was our main goal â€"~ to be "We‘re trying to get liitn to a point where '7 ' 1' as t H‘tlll\t‘ and different from what's out we can create enough buy. and he has fans ‘5 - ‘,‘ " there as \\t‘ possibly (Ullltl " to get him recogni7ed and get him on radio." if . . ' f ‘ "I didn‘t want to take the traditional artist said lohnny l. ._ f ' a route \‘i‘llll hint." said lohnny l of lndieso But lames hasn't forgotten his roots. In i ' -- ~_ ’ . . “it run ‘I didn‘t want him to tottr three or fact you can still find him going door-toâ€"door ‘ ‘_ . ' tour titties at ross the country and just get iii Waterloo. This time he's sellingthe (TD that at}; ' r broke so many of the same people graciously T ‘ f~ “or [fled to piit together an lllnln‘illnt‘ helped suppon inthe first place. *1 '2 ’ marketing strategy for him and the whole With all the battles for airplay. and the tra- ' . 3:: i plan is as It] first track his music career " ditional development model change with the 7 ' “ ‘ that ”It Itided fostering relationships n'itli likes of mines. lames said you have to think ' local radio stations like llie Beat, and intor» outside of the box when you're trying to get . g . l porating pertorriiantes and airplay into itito people's personal playlists. ,' l buildingthe brand. “You have to do it." said lames. “I find l "We did “halt-yer we t «mid to get it on everylxmy's trying to do the same thing. " i maior radio." said lanies about liis new song "Most of the new music on the radio now . that is generating sortie music industry bit/J. just sounds the same I think that too many "ii-ii know lit)“ diffit tilt it Is to get on tti radio new artists are trying to be just like everyâ€" .is an unsigned artist. or as any new artist body else. By doing it the traditional way it “Radio stations are getting sent 150 new doesn't always work. and l'ni trying to carve st lugs a week from the tttttjor labels ,, it‘s so out my own niche. Waterloo's Scott-y James kicked off his music career by going door-toâ€"door to raise funds for tllfllt'llll to get in there So we thought of it “That's how you're going to stand out in his first CD. That hard work is paying off as he was recently listed on Billboard Canada’s more i ri-atm- way oi getting iii there" such a competitive industry." emerging artists chart and he's knocking on the door of the adult contemporary chart, ‘1” "D "0Y0 r" :i . . ‘ -‘ - ‘ I . . Limited Stock - First Come, First Serve - In Stock Only ‘ L r a “(mu m Made in USA Oak Click is'xie' G .10 mt d FREE anaemia mm En ineered erman ma 9 (alumni. any «Wm-nu - ° 8 thailftgtth ihsate %V°°d Travggcnee Tile Laminate (AC4) I" SM at,“ “I “I”. " a0 6 s 49 99¢ "W“ M = - ‘ A 99¢ 3 “If" $299 “I.“ ~ $1.99 up“. 79¢ a sqt‘t. . a Indudcd s .h, pad included union “1" - - - .. .L-,._ a- V V" ‘ COME CHECK ouroun‘HUGE iNVENTQF‘iYAOfiLAMINAT‘E,tc-ARRET,‘~.WE am S|MPSONS FLOORING HARDWOODIAREA“RUGS,<TILE, FOREEL'AlmAND1NATURAfi'STONE ' t ' ‘ Wait a GM! 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