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_ iz-wmiaioounomz-wmm-yuqczou , ‘ 7 I I m . t 5 ~ - i V i T enake truth wow i I l | o a o o ; Advertzsmg influences amtudes toward women ; ammo , , â€"-â€"~ ~- EarthDay . ’ Special to the Chronicle E m celebrations , r. lean Kilboume. internationally recognized for her . . f D groundbreaking work on the image of women in ’ . D The City oiWateflfitzo ‘3 holding a belated Barth L advertising, believes we live in a toxic cultural envi- '..Ȥ;" ay event on May 7 m 10' to 2 pm. at the laurel ; ronment, Creek Conservation Area, 625 Westmount Rd, ; “And it's particularly toxic for girls. as there's such pres- "‘ 1-4 Watxe‘rloo. . . . . ed di . d . sure on them to sexualize themselves, starting at unbeliev- 3g ? community 13 "W" to . g infan plant I ably early ages," said Kilboume, who will be presenting The ‘~ A?" one‘o 1'000 trees on enjoy a variety ° hands-on ; Naked Truth: Advertising's Image of Woman, hosted by the ,' ,_, ‘ Environrlilieni’al actiwtieioill’fereibg if“! explerts. : Sexual Assault Support Centre ofWaterloo Region (SASC). ' {Q lI'lIOY a 11:8 M'Shorf'ri u d a ubo ouse, p ay a i "i will be speaking about the image of women in adver- - , 4â€"1 ' “w Creation dca, learn a ut new enw' : using, and how that image contributes to violence against . ronmen "lumpy“ an PM" 1 women,” says Kilboume, creator of the renowned Killing Us » For further information about the Waterloo ; Softly film series, and author of award-winning books Can‘t ' < ' “a Earth7Day Event, pm? cont‘tfvtathel GRCA at 519' r Buy My Love: How Advertising Changa the Way We Think , ' 32152 63m 2268‘ 322° I teroo at 519'747' E and Feel, What Parents Can Do to Protect Their Kids. and So , - °’ “5“ “MW“ “a mu‘DaYEvem’“ Sexy So Soon: The New Sexuali'zal Childhood i She adds. “l‘m not at all saying that advertising causes “Sign Healtl‘ month violence, but i am saying that negative images of women â€"â€" . . . . “ the stereotypical image of women that is perpetuated in ~. May ‘3 “11°“ Ream}: zogm' g??edut°,m advertising â€"â€" creates a climate in which violence becomes awareness ? out eye e ' an e p e inmate more likely That's my en t .. ‘ avaidable Sight loss. Throughout the month, the And though May isaJSegxumlal1 ! ‘ ult A ness month, Kil- (Ianadiari‘iattiiofinz‘llnstimte for the Blind is leading boume lectures at univer- £- a range 0 - w ‘. . “I 771 not at all sities. colleges and other , , , Blisds'pecml “gnmiid the doth pentary 66:11:18 - venues all year round A ‘ isbeing own ayn l at f mews e; saylng that across North Amenca ’> < 31 a?“ Walter intakyfilrléocflk‘eys amtestdadh - - .. . . ' 1, f ' touring sc 00 s u out aterloo an advertismg causes lhisll§2523}alhjshe]§aalg?ljl Wellington to discuss the importance of protecting Violence, but I am really was (He fim person the eyes With mm . , saying that to talk about it. i started Lg Fog more mfonnatiog on “$0" Health month - - collecting ads in the late 33! “a“ es.go to .cm .ca. negative images of - cr- 605 and started lecturing 2, women . . . creates about the image of women ‘ I. - h - h in advertising in the 70s. ‘ soup sale to benefit a C "71th tn w 1C So i kind of invented the “ KidsAbflity violence becomes scum d Dr- Ian meme 4 - v “ ese ays. there's an “That’s where the progress has been." Dan Sh rtt Go t ' boson“ 8th third . more IlkEIy' emphasis on looking at Her presentations have been described by audiences as a] soupasale‘lo bengm‘fssgbmw onltzay 5 32:11!an _ 01.an Killioume these issues as public both “hilarious” and “deeply serious" â€"- a combination that am. to 5 pin. Dana Shortt Gourmet 3 locatedatss health issues, whereas 30 makes them deeply affecting. ~ Erb St. E. Unit 101' in “NW” , years ago. people thought i was completely radical. and it "People say to me â€" what i hear more than anything else All of the profits from the soup. crackers and was just a crazy idea." after seeing my presentation â€" that they never look at ads fresh bread that are sold at the sale will 80 to bene- Unfortunately, not much has changed when it comes to again in the same way,” she said. at “WW- advertising's image of women. said Kilbourne. "in fact, “Because in this toxic cultural environment, similar to Dana Shem Gourmet is 039m“; a number of things have gotten much worse since i first started talking breathing poisoned air or drinking polluted water, it’s difli- hand-made soups. all priced at $9.98 per litre. about it. The ideal image of beauty is worse than ever cult to be a healthy person surrounded by all these toxic Varieties will include: butternut squash, apple 1 because of Photoshop and the obsession with thinness The images of women" and m m“ three-bean and vegetable , broc- sexualisation of little girls is worse also. along with images of The Naked Ruth; Advertising’s image of Women, takes coli and aged cheddar. mulligatawny thakkali l violence against women." place at the Maureen Forrester Recital Hall at Wilfrid laun’er (“shay spiced spinach and tomato soup) and a ‘ Kilboume is optimistic, however, since she has seen a University on May 5 at 7 pm. Tickets are $15. available at the selection “from soups. 1 steady increase in the awareness of such issues "1 was alone SASC office and Words Worth Books. The SASC has also For more mm“ about the m and Dana | when i first started talking about these issues 35 years ago, arranged a free showing of Dr. lean Kilboume's Killing Us Shom Comment. visit mdanashomca. ‘ but now there are so many books, films. and organizations Softly 4 at the Princess Mn Cinema in Waterloo on May 12 doing all kinds of great things to educate people.” she said. at 7 pm. ‘ i Catholic church as (Allen at. a, 143-2101 ‘ ToadvertiseinourWon-Directi ”a -mllMattat5194>23-3050ext208or |'- "v, Nap-mm m_umw,e. , , ' - if“ if * SATURDAY : _ v _ “erg“; egme- , mint-sebum sand, mmmmwwm ‘ First ‘ 5399?! a V , x “a” » fain. 11mm. -V\bnhtp$emoe Celebrate Eucharist with u: . . "j, him “uhmlw‘m . . loin-alum . why-11111“ 14,3; HWMW - masonic llhmm‘ Saturday in?“ Wednesdays » 7:00 pm f 355" . 1 r 35; s: ' MAWG u“ Sunday 9:30 & 11:30 up. We.“ 42“ pm. 306 em St. w. Watenoo - 886-6530 “(F A) ' a, . “92me Marc's; Weekdays My - “iii-yam um. 1â€" , AAA ,,A_._._.AAA__AAA,AAAA,AA A A AA A AAAâ€"A â€"1