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Waterloo Chronicle (Waterloo, On1868), 20 Apr 2011, p. 41

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WA’I'ERIDOCIMNICIE' y,April20.2011 '25 WW o .. , . - . ~ ,. , 5 ”a fey , i . Promote to our V rm... , 0 AV on . v N tar et market DAM\ A”- 2°“ ' ' U. g ' E MODELS mwuysm- mun-wâ€" I [gt-t tiskeld quite often “wily monaIgélt; (has on COMPAR . "'""""-"' y new ntsiiiess own- 3 W036 Ct . y on- . -. ets how they should pro- day or Tuesday of the fol- ~. -, " ' ' ”own,” A mote their business, lowing week would have There are a couple pointâ€" three Or four phone calls '~-\ 1 / ”if ers i give them that starts from interested cus- . i ., WWI-5:99:3- them thinking in the right tomers.lThey only hand~ ,,. m ~ _.., . ’ direction, ed out 30 to 40 flyers a ' THE ALL-NEW - â€" a ‘ -«- a. ., \ ~ i The first thing i ask is weekend. That translates 2011 KIA scares HATCHBACK a __ 1 . , . g i whether they have a clear 11110 a 10 per cent . » - ~ , â€" â€" .. , w»! l idea of who response rate, y '°'“"° W . . j i {it :_ 7 their ctisâ€" WW , ,, WW , ' My quesâ€" ”a“ \ ~ _ turner is. or . . , tlon was “Why A}! ___ \- [huh target l l x \ ( )l J l\ are you (hinkA m , > ' W ‘ “0“.ng rm. 3“er * misfits; CASH &-‘ it’ll ‘ . spend some i is?“ it is?so effec- SAV|NGS‘ ”DAV? - non-51mm toenail-rm“: ‘ time helpâ€" ‘ § live." 1 FOR “unmann- . nun nousâ€"poor ing them to . assured them ' gm STLMOKNtSOHDGi h e t t e r l 2 that a 10 per 9 " stmoomusmpm m,u|:lnmuw" ups/use autonomic _ d e f i n e ' ‘ ‘ cent response NH" CMWV'" whom it is i -. 1 rate was a they are ‘ a; excjeptiolrg‘al. new ‘ selling to. A an ey E â€" Not every- t should keep -’ ‘ta- romOtin gllield Jeni:- l W ROY ‘ i)his way. g tomer. You WEBER l The Cost may sell to â€" ’â€"‘â€""“‘ was minimal my “mam everyone potentially. but for the printing of the fly- m WNW don‘t focus your promo- erS. and even if they hired 2011 KIA FORTE SEDAN 2011 KIA FORTE KOUP 20“ KIA SOUL “(Hull efforts on every someone to hand them “on.” ' _ ' “ ' a“; ' ’" “’ ’*‘ ‘ “*" ""°;I.m " “ ‘ crudle-togmvecustomer. out. it would be a very 096 60 O 3 - 096 so ‘ Decidin who tour cost»efiective method of 33m é". W t t kgt ‘ halt advertising ‘ m ‘ ' ‘ "_"_ "m "$M " â€"""“" W m “â€"â€"" ' arge mar e is may e ' . some work, but in the This is an excellent CASH & _ 7'.‘ CASH & CASH &_ 1'. long rundit in?" pyay off in example of target market- SAVINGS' “an“? SAV'NGS‘ M SAWNGS‘ not” increase sacs. ou may mg. 1 our our segment by gender, age, hTthy' knew exactly B) 2:75 s‘twtt‘tsssok'zzfii m Sfiiéw‘i‘fi‘sfz’sfi’ a my fimégfim) incpme. education, sgeâ€" w ot eéraargeécustoemder ‘“ °° cia interest or a wi er was. an ey eSIgn a . 1 ‘ . range ofindicators. promotion strategy that “ Mlmm l V“"""°'/mll I? “at?” «amt-mum I recently had a client pinpointed the potential v- mfigfimflm-mn i M3howmmnl¢tnchlm~ ngfmmixxmnmmmxmsj , ‘dSk me for advice on customer with impressive “mm a "" advertising their automo- accuracy Wilson tive repair service. They ”you are having trou- told me that they had ble determining who is in “m H 1 “Hum P.“ M “i ”M . some good results in yourtargetmarket,anyof K'TCHENER KIA r ( . . r . .i i . . .. ,. , direct advertising. but the Small Business Cen- Jl 3â€"571 2828 w ~ ~- . . .. found it to he quite time tres in our Region can . .. . y . consuming. They special» assist in figuring this out. i/.e in the re air of luxu ... import call, and uteri WWW M" “visor e:::::::::r.~:==::=:=:r.=:;~::r.::_“ -.=::::::w.'-â€"_..-'::r:="mâ€"-"=7::.:=: l , would an to Shopping with rheWa'f’floo Small new...“fl22:5arxzrxzzrrmnnnzmzmfl=mumm 11“)! malls and target their Business (we Ema“ :-.::=:=.fi:::::=:.:::::::;r::::::-.-:'::.::=:_.--=='=::'=:=L_“:.mxzr_.._~-""12: ' we aid ve rt ism g fl ye rs on him at royweber ggg?;~_r:t:__'fi:'z=m_wSEW-Pffi'xri‘cfitfl‘fitfl‘mm2:33.15 (lilis't‘ types of vehicles. @iuaterloo.ca. nnâ€"m-nmnu-nu-umvumtuâ€"mu-nnâ€"nâ€"n-m-unnâ€"ni- hâ€"now-ficâ€"m-nnuâ€"ni-o-t-lâ€" ' '.:‘.."...'_"" ra-rxztr;:z::1=:r:;‘::rmi:::â€""‘““'"~"-"-""â€"--â€"- i i 1 1 I 2! x 1 1 6 ,_ . ‘f t ‘ a f “ MACLELLAN i f ‘ '- A Lear in f a?» l '§ ". ‘w. 1 i ECONOMY -.' 5 ' . a r i a f COMMUNITlES 3 green t .. r A DEMOCRACY \0,~. . .. 4 I ..R ' I

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