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â€".â€"â€"â€"â€"â€"â€"_â€".â€"â€"_â€"â€"i7 wamwo Cit-omen - Wedneedly. April 5. 2011 - 21 . â€"â€"â€"â€"â€"â€"â€"â€"â€"â€"wâ€"â€"â€"â€"â€"â€"â€"â€"â€" . A \ ' ret-a- orter I h 5 O O O O t Waterloo exhibit to showcase ready- to-wearfamzlyfashwn l l BY CHAIIHITE Pm PM i Chronicle Sufi f ally fashion mavens pored over the Eaton's catalogue or leafed ! through Butterick pattern books for a glimpse of the latest " r“ styles It wasn't until after the Second World War that ready-to-wear fash- ‘ ions became widely marketed and available to a growing demo- . \ ~ 3 . graphicâ€"the nuclear family. . ‘5; I? 4 Now, the City of Waterloo Museum wants to borrow some of those , . , ' ' ‘5 éf: ; ,~ . early items for an upcoming exhibit. ~ . 3‘ an? .. . "We're hoping, now that it's spring. that people will be cleaning ' g . - 1‘; a, g1 f: a; 7‘2.“ 2 . - out their closets,” said Karen VandenBrink, manager of heritage serv- . . - “2 573225.12» i" 39;}:7925; .. ' , ices- .. a xiv-s“ She came up with the idea for Nuclear Fashion: Selling to Subur- ‘ _ “g; "1 4:115}? ’(W,§~ bia 1946-1964 after working with Kenn Norman and lonathan Wal- "£45.15” 7» . ford, two men from Cambridge who founded the Fashion History ; . 5i. 1, ‘ggz‘k‘;s Museum. . s .3 «a; if» , Both Norman and Walford worked in the fashion industry for . 3‘ g, :75; 3:; 35:5,,“ years. and have an extensive collection of framed original magan'ne ’ " fa} ' 3;.- _“‘:.‘;-;<:g 2:55-34» advertisements they'll loan to the City of Waterloo Museum for the «73“ 1-35 ., *gfigge exhibit :65» y’ 3‘: ' « fa. ‘éfisgfdlgg “Before 1946 only the upper class had access to readyâ€"made fash~ ‘7 ,_ ‘ ‘ “ 3' ‘ a. a as; 1- «we ion," Vandean'nk said. ' 1:) .h “’7'“ . f, :2," h f: ' T “For the most part. people made their own clothes, and the fab- (Willy/- > _ A a a f ‘75? ' ,1 "Mg? ~ rics of the time â€" woolens. heavy cottons â€" lasted so long they were A Clix." '3': .,; a“: b 4‘6‘ " T a _ i recycled." ‘ if” a o 5 ' ' g ’ . Clothes would behanded down. hemmed. refashioned and even- \' ° - t ‘ , ’ " .' -- tuallyturnedintoquiltx. ~ \ ', ;f f '7 r. ._ '- ‘ After the war. more materials became available and at a cheaper L. ‘ .. g .- ' ' price. That's when the clothing industry started marketing fashion " ‘ ' not just to women, but to men and children as well. Karen Vandean‘nk. manager of heritage services for the City of Women were wearing pencil skirts and padded shoulders Waterloo, is looking for early examples of made-in-Waterloo fashions “Gloves would have been a big part of your everyday fashion ' mmmm wardrobe, as well as nylon stockings and hats.” VandenBrink said. sweaters for the OPP. “When you went out of the house. you were put together. from head “These sweaters were sewn by Mennonite ladies out in St. , to toe." Clements and places like that. They were all pieced together by 1 Most men dressed formally every day with a tie. hat and vest or hand.“ she said. 1 jacket. Instead of wearing homemade items. they started purchasing lngo also made school sweaters. and VandenBrink is really hoping ‘ them in clothing and department stores, along with commercially at least one local resident has held onto one as a keepsake, specifi- ‘ made underwear. cally from a Waterloo high school. She'd like to borrow it for the dis- “), It was during this time that Buster Brown. Keds. Maidenform play. w" - Bras. and Haines. Jockey and Fruit of the Loom started to become She already has a selection of mother-ofâ€"pearl buttons from the heavily marketed to the nuclear family. Button Factory, which went out of business after plasties were intro- j Advertisements from the postwar period will form the backbone duced. Now she’s looking for items from Tony Day Sweaters, the 4 of the exhibit, but VandenBrink is also hoping to display items from Dotzert Glove Company, Waterloo Glove Company. Waterloo Woolen 1 many of the textile and clothing manufacturers that were located in Works and LR. Roos Custom Shoes 1 the City of Waterloo throughout the 20th century. TheWilliam Green Company manufactured detachable cuffs and 3 “We realize it's pretty rare that we'd find some of the really early collars for men’s shirts “Oftentimes. people just have those in their stuff, but you never know what might be out there." VandenBrink closets. because they’re just fun things to keep.” she said. . said. The exhibit runs from May 11 to Sept. 2. Anyone with items to . ~ last week. lngo Schoppel stopped by to drop off samples of his loan should call the City of Waterloo Museum, located at Conestoga ‘ . sweaters, manufactured over several decades in Waterloo at lngo inc. Mall. at SIS-88543828. j . 5 ._ He started out making them in his house in 1959, and went on to For more information about the Fashion History Museum, go to: < “ : _ earn a reputation as a quality supplier who provided uniform wwwfashionhistorymuseumcom I V I l‘ ' DR. llM SELLNER ' DR. DOUG JONES ~. . I e t h T o w n . fi‘ DENTISTR omp ete enta are j 5 a a I . a ‘ 1 Call for your free mvusalign consultation - I i s u l t E w I t u t o N r l D E N (E illugll the invisible way to straighten your teeth. . . m..ec....wmmismcom Your world needs your smile. L . j ACCEPTING NEW PATIENTS