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u -WA1ERLO() cumulus . Wednesday. April 5, 2011 - H OT DEALS COO L SAVI NGS Protect your business name ' ne question I get The province requires asked from new i ; .\ , i ii . that a business name must small business own- ‘ ' ‘ ' be maintained every five ersis'Howcanlprotectmy I)H\|\l \\ yearsYouhaveGOdaysafier business name?" the expiry date to do this. ~ Naming your business is After that. your registra- . a very emotional and often a tion is removed from the , ' personal decision. It is, also, public record. What that '1'“ one of your first decisions means is that if you do not f iv; {ii youwillmakewhenyouset renewwithintheGOdays. it . . . 0 up your business. So, once will be as if your registration i . . Q80 you have filtered through never existed on public i t c. the process of securing a at}. is; record. If it never existed, i name you are satisfied with. then anyone can come l want to encourage you to W. ROY along and register it for _ ‘ take the simple steps WEBER themselves r' ' requiredtomaintain it. And that is what hap- , ’ ‘ mm To illustrate the impor- experienced before. It was pened to my client. He ' April 30. 2011. tance of this, here is a story the unexpected poor service should have renewed in , . ‘a . . . about what happened to that prompted the customer 1992, and every five years Rf; ‘ ‘. Financmg one of my clients. A couple local! myclient. after that. Since he had not. available of years back I received a The first question I asked the other business who had phone call from a small was. “Did you register your registered the same name .‘ , business owner who was businesswith the province?" now holds the right to its 4 . ' quite disturbed because he My client responded quite use. ‘ had just discovered that a confidently that he had mg- The province does not ' competing business -â€"- he istered the name himself in send out a notice to renew. was in catering â€" was using 1987. Great, I said. that You have to remember to do ‘ ‘ ‘ ‘ . ‘ his exact business name. means_if you have kept up it every five years. or you How he found out was the registration since 1987 could suffer the same fate as equally disturbing. A cus- then you will have a firm my catering client â€" who ' tomer of his called him after case. and the public record now operates under a differâ€" - 1‘866'203'0632 -' D'rECt Energy using the other supplier. of your registration on your em name. I‘ Home SENTCCS thinking it was my client's side. His next question ... business the customer was extinguished his firm case. “l RgMber r150 an drawn/ah __ “n h .______ __ _ _ _ - ‘ dealingwith. Apparently, the didn’t know you had to t Ware Smal Brahms fifiaflzfifigfiuafigflfif:;£§§&E service was far inferior to renew. How often is that Centre. Eâ€"mail him at "WWI-"bvwwufi-n-fl what the customer had required?” he asked. my.weber@umerloo.oa. K “ ' ( . so. .' v 7 ‘~ ‘ b ‘ : . . a“, . - ‘ ‘ 9 ‘ -r' -. - ' a i V - . - .j r .. we . . , : I . , ‘m N S 50‘? 809 Git i All 0 ' l ' 8V8 o - 0 Oil I 8 OF OcaSIOflS. 1 We're renovating, but before we do everything must go. Shop now for all your upcoming gift giving occasions... ‘ Mother's Day, Father‘s Day. Graduations, Summer Weddings, Anniversaries, Birthdays. Enjoy incredible savings on ‘ select brand name designer watches. diamond jewellery, steriing silver. loose gemstones & more! 2v Wt g, xix/welt . ‘l Bit 5 ‘l Hit em , ii ' m i . ‘ ‘ WWW.KNARJEWELLERY.COM 80 King Street South - isioi888»t)2oo Â¥lg W, M -