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> I I8 - WAl “tux; CHRONILLE - Wednesday. March A. 2011 r fifiwik‘.,1_‘A‘ , a ,_' - , . I l.‘ ' Art allies V O O O ’ New arts group raises profile of local artists and connects them to high-tech sector L BvBoaVItmruc , ‘ ., Chronicle Sm}? ”,‘MA . . i." fig‘ffiizsj, â€"â€"â€"â€"â€"â€" fl_,,-â€"--’ : 7:; ”a?” ”mo" ‘ . fit; , . , new: - s5, \' _ l n the past they were called _',,,,...»~’ 12%;; of; 422‘?“ ' l patrons of the ans. but now that "' 13$}: a ‘ ’ - {if a. 5'3; i just sounds patronizing '€% -' ,2 eggs I That's because it created a sys- 33 V - , “ :‘y‘ s l tern where the artists were behold» a}; . , A 53:33: {is en to their financial benefactors, - a ; ‘ »‘ kg producing works that kept the ' a; * 'f‘mw‘f } funding flowing instead of express- . f ’ “4, “ft; ‘ , ing their own creativity. 'z“ I That’s why local artist James Nye ,3 l is a big fan of the Art Allies group v “A: . ' . A, 2-5?“ started by local venture capitalist ‘ r ' 1w; Jacqui Murphy, a partner with Tech -' " ' ‘ Capital Partners. 2‘» a f iii. ' “it enables me to really focus on . 3%; ‘* ‘73: ' creating the work knowing that 4?? 5”: t «at»? there is someone out there on your " 353;. 1‘. ' " '4 behalf promoting your work,” said J ,â€" v i ,3} Nye, "it’s entrusting artists not to - Jail compromise on the art work, but , “’7 accept and embrace what it is." , . ,3" The newly formed organization fr!” tr" is dedicated to raising awareness of f ’ 1. “fr it A: . just how rich and deep the local '1, :- " .- ans community is among the high- as»: $2292 ‘ ”t {it tech sets At the same time it if fig " ' increases local artists' profiles while ‘3' if"??? :3: I; giving them opportunities to hold ‘ 5’5"” ,x' ’ exhibitions at local high-tech cen- ; .. a 3;" tres such as the Accelerator Centre £55” V . in Waterloo and The Hub in down- «a " ’ town Kitcheneri 5:; “It's all about delivering value to :~ j people who value art work," said ’ v Murphy. “Traditionally it's been pretty difficult to find regional artists in this community despite the fact that there are a number of galleries and initiatives started Local artist James Nye stands in front of one of his works on display at the Accelerator Centre starting last week as part of an exhibition series launched throughout the year, by Art Allies. The arts group wants to link regional artists with the high tech sector for the mutual benefit of each other. “On a day-to-day basis when “mm” people are looking to purchase retain and attract the type of high- ing.” said Murphy. “l thought I had leverage to get support to these ing firm purchased his work called work from a local artist it was chal- tech workers needed to continue a to go out and build that arts and artists who are producing amazing The Awning and added it to their longing to discover who those boom that has put Waterloo on the culture community, but what i work.” said Murphy. "We wanted to permanent collection as part of regional artists are.” map internationally, Murphy said quickly realized is that there is an make it easier for people to connect their sponsorship. Art Allies not only wants to raise this is just one of the ventures amazing arts community in this with them." “ltall about exposure.” said Nye. the profile of local artists. it also focussed on the quality oflife issues region but the people in high tech Nye's exhibition at the Accelera- who is holding an open house at wants to promote a vibrant and important to those workers. just don’t know about it.” tor Centre was sponsored by Ernst his studio March 5, l p.m.. at 8 ; thriving local arts community to “One ofthe thingswe kept hear- That’s why Art Allies was andYoung lt ishoped the exposure Water St. N.. Kitchener. “The more those who might think this is a cul- ing from tech companies is that we formed. and selected Nye for what will get other members of the people who see your work. the tural backwater next to Toronto or can't get anyone to move to Water- will be quarterly sponsored exhibi- booming high-tech community more likelihood that your work other large urban centres loo Region because there's nothing tions going forward. interested in his work might affect people or they might in a community that is trying to to do here when they're not work- “i felt i had this network I could The offshoot is that the account- want to purchase something." I " ~ . -‘ . $130M? 1mm?“ (We as; . 6:?" ,3 if“; Best Quality & EWOMJu-Xdl mi? '37.” l‘i‘t’qh") 3'" .2 i “"1"“! f f '3 , " :-" "l :1 la (is . I MIMEWWMW «rs,- «new a a a . a, v» ., Best Prices Ever. \ V.\ F % if, CARPET it 55c sq ft. . CERAMIC TILE a it 99c sq.ft. . NATURAL STONE 52‘" sq.ft. V 4, ‘ CANADIAN HARDWOOD : «3.99 sq.ft. . 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