W ~ MW‘WILWSLZDII'U O The ï¬ner pomts of “4 . . . l 1. r \ SOC] me amarketm ’ ' ‘~ ~ " Q a 1 .- -. V . . ' ,' 'a .V ' o doubt you have lend themselves to visual " 'b ~ " ... "- Nheard about the display, then you may bene- ‘- 1 \ » - g V d emerging promotional | ] '\ \1 i ii i I; ï¬t by using this web tool for C ' ‘ 1 - t (3 tools collectively called social , promotion. \ T A ' . media BUSl\l.\\ Thismethodisalsouse- 3' . ‘ . ' 1 So what is this all about, ful for developing a public t,- vs? . a? ' i and what does it mean for relations presence for-you if t, ' . ' ' , .J - 'r, _. , - your small business? you host or participate in “a . g "’ ‘ 1 .“S- Let's Start at the begin- community events and , f , . . . ,, ning â€"â€" Facebook‘ . activities that lend them~ K N y \ . . 1 ’ ' . Facebook is an internet : selves 10 a video presenta- i ‘ A} \ t \\ ‘ I ' phenomenon that has taken 5,1 (ion format. our global society by storm. 3 it To get the most from all First started as a tool to i ‘ is; of these social media tools chat and connectonline i you need to haveastrategy between a group of college W. ROY and be Wllllng to dedicate students, Facebook has ‘ WEBER time and effort to maintain- grown to be a worldwide Lâ€"-~ ~ ing a web presence for your platform to connect and wide group offollowers. business ’ share life with friends. fami- The business application There are many ways to [y and co-workers. for this is quite different attract and keep a following A" “m And it doesn‘t apply only from Personal use of customers or fans as they ‘ . . , . , y . y y, , . , , . 4 , 4 . toyourpersonallife. lfyou decide toengage areottenteferredto. "‘ “ 1 ’ W ‘ T " "‘ "m h“ "w “ "‘ “V ‘ Your business can be your clients through Mner, You are best to get edu- plugged in and connected to you will need to be prepared cated on the basics of social you; clients by posting a to dedicate time every day media andhowtoapply it to . Facebook proï¬le. to adding and responding w your business, S p EC! al FU l‘l‘l ace O ï¬e r You can share an kinds of streaming messages to get Plan to attend an upcom- ' ‘ information on your busi- the most from this social ing seminar hosted by the _ ness and keep you cus- media tool. Waterloo Reg’on Small Busi- S 7 ‘ [omers connected and (0p Finally. web-shared video nets Centre, and hear from ave of mind. clips is another social media the emerts in social media Another social media tool that can bring your For details and to regis» Q (001 is instant (gnuâ€"lg business to life on the world ter, go to www.water|oo The most popular inter» wide web with the sites and regionsmallbusinessca. ~ net platform for this is called sounds of a recorded event I . ,... ,.- 1 Mum. You Tube is the predomi- ... ' as J? j Essentially. instant tex~ nant web-based platform RoyWeberisanadvisorwith ,= . 1 [ing provides a running log for this type ofsocial media. â€WWW ml , y w" ‘ of your day-to-day activities if your business has ContacEmailhima: {fun i it t in. I that can be shared with a products or services that royueberï¬tuuwrloaca Sunni? .' . j ii BONUS' i A it's like getting the kit“; .. of» 1 TD Canada Trust open Sundays mm f “r --‘ 1 T 4 Waterloo branches of TD Canada Trust Adding to Saturday service, 183 LAB. t: 1 1 will now be open on Sundays, starting Feb. branches in Ontario will now be open Sun- At Direct Energy.your family's comfort is our goal. CHAN‘ ‘ ' ‘ - day. carefully .. . ~ ' 1 Though online and mobile banking are “We talk to our customers every day and We offer selected m “cooling systems > 6 9 0 1 on the rise. many people still prefer to visit a see ï¬rst hand how busy their lives are." said from top brands; "115th “mm techmcrans to 1m“ $1, branch in person for such activities as sign- Kerry Peacock. executive vice president of and service them and money-saving off“; a - ing a mortgage, getting ï¬nancial advice, set~ branch banking. in a press release. ' i ting up a loan or buying investment prod- “We hope that opening hundreds of our 1 uct]s~.D Ca d h branches on Sundays will give them a little ‘ . .- ‘ 1 na 3 Trust researc suggests that more breathing room." 1 44 per cent of Ontarians run errands on TD Canada Trust is the first bank in 17866-281-7443 =. DlreCt Energy ‘ weekends, Canada to offer Sunday service. DrrectEnergy.oomIKeepWann Home SCNICCS ‘ its» l . ’ i ' ‘ "“":..{;'*?Qlt\t'i~33‘g ‘-' 5x: ‘if’l- b 233 â€Qï¬'s, 31 "rm-u." mung-mum tune-m may div sun-man's- | 1 _ ".,,,u,3-“’fr.1 . _ ' ~ surlr‘seéi-a: '_ :‘ A {a so .v4*'r;"1\‘;i_‘;u. <~ ? m-JSâ€"mk’3ï¬'21‘u.“*whtwm'“â€=’u*2â€'“r_m.u m i t r a , .i‘ ‘ a .. ¢ i,‘ 5“; y . -y n 2 . > '* “mutt-hub duafl-bâ€"ntâ€"ï¬m-nuhtr hï¬ï¬dï¬hhh l a “f I, . . ‘f‘ï¬m’tm ' t?" , i . ; ' . ~ mamï¬-wwgauezï¬mm. ï¬g:- w . 1 we ; . " ‘ ~ "we†"5 ' waitresses?" â€mum-t-ï¬bgâ€"flhflwï¬fauuflm'ï¬: .... “at?“ a 1 ï¬ls'ï¬â€œ W, w; “Wi- ‘; . was w 13.2.1? 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