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Waterloo Chronicle (Waterloo, On1868), 12 Jan 2011, p. 13

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WWW-Wayhmnry 12,2011- is l It S all about the 1‘ BSllltS i , I O CTOSSFl t Wu terloo fbrgoes the flash to deliver the goods for customers BYCflAmmTEPmNGPAmflu helpfulnndmotlvedngwithaohdther." , Chronicle Sufi Each one-handles starts with undies. . a warm-up and teaching of any skills If you want to be stronger, faster, leaner and ; required for the intense 15 to 20 minute more healthy, g0 m umpitwateflw if -w0rl:out to follow. it’s mapped up with a If you want to watch TV. sit in a steam Ff cool-downperiod. ' room or lay on a tanning bed, go to another 3,: Vranemfhemin suggest dag; their gym. ' 4: . clients an clam three to times That's the philosophy of Chris Vianes and ' :_ fi; 3;: pet week. Hwy also track improvements on Edwin Larin, co-ownt-rs and coaches at j.» T; awhiteboardpoaedindtegymlt‘snotan CrossFitWaterloo. ;- i g; embarrassing list of how much people Housed in a garage-like space in a light ‘5 S weigh.but howrnuch theycmlifi. industrial area, what the gym lacks in glitzy ’- ’1? “I tell people to ignore the scale.” Vnnes amenities it makes up for in a more imporâ€" is? - said. “Most of our clients hereto an shop- tant area, said ancs. 1 5. ping for WWW withinnizsm 3:333." Results. . ': ' Wit recomme a " way “Compared to other gyms, we have a very j 5' of eating and is setting a 30-day challenge low turnover rate,” he said. “Once people ' y: for clients it’s tighten-tree plan Seamed priâ€" come. they stay. Because you see results, you . ‘3; . marily on meats and vegetable, with-limit- see them quickly and you keep Seeing ' .9; ed amounts ofnuts. seeds and fruit. That's them.” a i: pretty much whathnes mmhhnselt . Fitness centres across the country are . 1;. #5 "i eat pretty clean all the time. «Dept for "' often busiest in January. as new members . » :3 in social situations. It's not likei'm aguythat , vow to get in shape and current members ' 3;â€" goes to a pm and bring my ownlittle boM Stan burning off holiday pounds or working ‘ is of gods; 133m 3! on New Year's resolutions . if ut e admits sod M. V as are But soon, many people will start to drift ‘ is: g few end in! between: Cross”! Waterloo is away. only to start the cycle again the follow- . :1; 5-; open seven agawgefify and Vnnes and ing year. - ' 3; 3? Lorin are curren e 6mm "People lose motivation. They're doing - ‘ 7“! 25 The pair grew up locally, met in high the same things over and over. They get 453 ’5 school and [52:31?!“ friend:nedver since. bored." Vranes said. “They're not sure if what .. 3; Lorin was a engineer _ Vranes a ”is” “mg is we “flim‘ “(PM 5...: g gyfi'f‘s‘himnm o‘hiymsapmfl‘: ' so. erearesomany gsyoucan o.you _ . need someone to help you.” ” :5 Small Business of the Year award from the That’s where CrossFit comes in. - _ a: griflph-Weliington Business Enterprise Based on the “muscle confusion" theory. " ; tie. it's a training method that's a mix ofOlympic (. 3L Iheyare both trained and certified in the - lifting, gymnastics and functional body 4 at; CrossFit method used throughout Canada movements. The routine is completely dif- ’ ' « $5: 1” and the US. but the gym itself is independ- ferent each day, and clearly written out on a L. ‘ 5‘ ently owned and operated , white board for clients to follow. (‘1 'it w a big leap. but it's something we’re “People stick around because we do the g. . bodiverypnsdmtateabout'Vmiessaid thinking for them." anes'said. _‘.’ 1 3 But they’re not in it alone. . :' “it's group personal training. with a train- er or coach there every day to make sure you‘re doing each exercise safely and prop- ‘ edy." he said. ‘ And don't let the term Olympic lifting put , 1 you off. (303th Waterloo «Hunter and trainer on: Vrenes says people often choose their gyms for Themethodcanbescaledforeverybody. reasonsthathavenothingmdowrthfimess. m . from the sedentary beginner to the competi- tive athlete. Current clients include kids. At least live very overweight clients have ‘1nourgym everybodytalks to everybody seniors and more women than men. Vranes , joined the gym and completely transformed because we're in groups We've built a oom- ‘ said. theirlives. he added. munity here." he said. “Everyone is very . 1 I KVVC. IC """""’"‘W..k°'°°'“ ADVERTlSlNG‘ R°"".°.'.', u .I..'....'. ".t..',.',.""' _ .4 . Lobe-hummulkfim , ‘ 38300?“ ' ' ~ 112mm w ham or mail Guaranteed Investment Certificate facial méfify a «228.: mi. M by s new < a W“. . some LETHWORKFORYOU muttâ€"Wuvgggwa-uye? gill-GIG mmmmm .: . :12, 5 y i ‘ ' fl ' «t. " ' ' , ‘ ‘ ' s": V '1 “ '1, ‘ '1 - n mam-“mm - . ~ --5 museums-boa mwnmmnmmm 1m_ -; : ‘ \ 279WOborSt. N.,Waterloo°519-747-8123 WA MCI-E 519.883.1268 ~ www.mbynailsca l M

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