l u - “Al “(1.00 cunomcufl - mummy, December 15,2010 l "" fl“ 7" 7h 7 . . ~s~~~~~~ ï¬e L, , MN}! §1 , w w a» , â€" ,, 04 cal/W , , mm How to eat 1g ox reta1lers o O 0 50/0 on on Nail Polish __ , This is the time of year when Another thing you can do is a the shoppers are out with < . develop a client relations pro» Gt RUBY NAiLs “It“ their wallets open and ready I l \ \ l _ll'l‘l l, gram. The first thing you must ‘m to buy. “I ISI _\ l 55 change is your thinking from shun .. . . _ . As an independent retailer, you term,one time to long term, for 355 Efb Street WES! itwlwm'r/ ll’l‘nl"\lb‘ a. Miller-Nnn‘vtumi Waterloo feel the constant pressure of com. ‘ life. 5 1 9.883. 1 268 ~ www.rubynails.ca Wing “V“ U"? â€8 b“ a“ chain ' WM“ ' “a" by "m is “M 5“ retailers for those shoppers‘ dol- your customer who walks "110 ' ’ lars. your store as a client you want to ~ - v_ :_ ~ g ' ' Let's take a look at some ways build a service relationship with 5 - , you can keep your customers from that will last a lifetime, ' going to all the big corporate com- ' This will take some work on _ 0 page“ down the street. ‘ at your pan. but it will pay off in the __ -_ In today's competitive market long run with repeat sales and ' a , . ‘ __'~- place, you have to stand out to W ROY â€fends Gel (0 know Your C115- 4 ' -. , . succeed. and survive. WEBER tomers. and what they like. Then If you want to compete with set up a system that will make it Custom Orllmlics Anklu Kr on But the big retailers, you must design a and smaller suppliers amd distribâ€" easy for You ‘0 keep in coma“ Arch Howl Ankln p'm marketing strategy that will clearly utors may be open to giving you With them When YOU have a new Fm ppâ€, Hum A“ h,“ Fâ€, D I differentiate you from them in exclusivity in return for your product come in_that you know Pl ml H F l‘ mills Summits inland not your CUSIomerls eyes- focused promOï¬on of their line. WOUld b€_I0 their “king. ‘ l. ‘ ’ ‘ ' Because oftheir volume pur- Shop the world to ï¬nd those Make “ tailored to each client, Not; plill)l(’l‘lï¬ (humid [llllri).‘.lll my chasing power' theywill usually be unique lines, and you don’t have and not a general promotion, As with, Cumin Giulia. a able to beat you on price and to go outside ofCanada to do that. consumers. we 891 enough pro- minent rim Cm, selection. So, you need to discover Attend as many product trade motional e-mails. voicemails. and SW“), S RN C.u.< d â€m“, other ways to compete with them shows as you can. If you don't flyers thatJust end UP being delet- ’ . ‘ _ J / ‘ / // / / / Here are a couple of sugges- know where and when they are, Gd 0T tossed. ll You treat Your , l/ a u i \ 1 11/11 / 1 ,/ 11/1, if i i/« m u m 1/ /.¢/; tll/\ (ions. First, look at your product check out this website __ clients as if they are each special. is?! .~ : ~ ; . offering. Search for unique prod- www.biztradeshowacomlcanada. and important ‘0 you, the" You a} ‘ ,‘ ‘ uct lines that may not have been . Go online and search the web Will have them returning ‘0 Your . {31 - picked up by the high volume for new suppliers and product flu-Sine“ for the m5(0fthe"life- ' - retailers. You don't want to carry lines A little time invested looking . all the same merchandise they do for those unique products will pay W Weber Ls an adviser with the v ) lfyoucan negotiate a territorial off, and help you build a reputa- “led“? SmalI Business Cm"?- « exclusivity on the product line, all tion for having those one-ofâ€"a- Email him at ' the better. It doesn’t hurt to ask. kind items. TOMUMbelï¬lwteflOO-Ca I o I . r . ‘ ' . g x‘ , ? I e . . rs \,\ \ l Generous y. l l‘v‘lv‘i'“ â€in KIWI-J iti? lief {QT W375“: _ out q}; z'rzrt: “114C“, it {to N f, " A: r yr ‘ ?"?iil(.‘.,Filth») :* not Q Q m’riiirf‘lrg' in t‘l‘iflw'zim‘ r'w z‘ggr To Deb A“ I ' kiwi WW“ 3“) a l"<:: 35‘7i‘f]. l Arum - r r. nin b: 4 l) a l (ofâ€"J “' fl ab A A , Z I ‘ (l‘ll‘ri / l '\ ", . J V V? , . ltd Lâ€, u/6Y , " h 9 f ‘ ‘ ' 1 r†1 ft f I '.