Waterloo Public Library Digital Collections

Waterloo Chronicle (Waterloo, On1868), 3 Nov 2010, p. 39

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Militant) cumulus - Wednesday. November 3, 2in . as unmask _ Saab’s unique Scandinavian designs are back in Canada Saab returns to the Canadian marketplace this fall, cally advanced 2011 Saab 9~S thanks to the loyalty of the nation's Saab owners and its sedan, which is expected to ‘ retailers And Saab of Kitchener-Waterloo is one of 12 deal~ land in the 663 Victoria St. N, erships to make a comeback. showroom in November. The . The past year has been the most challenging in the car- new 9-5 represents an historic \ maker's 73â€"year history. but Saab's sense of independent turning point for Saab as it \‘~\ anything-is- possible thinking now allows Saab to be as marks the brand’s first big step . 2‘ optimisticasever. in their new and revitalized / . ‘ l in 2009. when General Motors announced the looming direction and joins Saab‘s highly Q . closure of Saab after negotiations to sell the brand fell regarded 9-3 family ofvehicles. 3.43,. - 3 through. the outpouring of support and petitions world- Saab has always created ’ ' wide from Saab's loyal fans and drivers was unprecedented inspiring‘cars for independent - and overwhelming. thinkers who are searching for e One of the loudest voices came from Canadian Saab something more than just ‘ ‘ _ ' owners and retailers proving Saab's undisputed importance another car. The 9-5 follows in . l in the automotive market nationwide. this tradition. . - l / it also comes with little surprise Canadian Saab owners And following the 9-5's intro- ‘ and retailers cheered among the loudest when news of ductlon Saab KW expects to . | 3 E... Saab's rescue at the hands of Dutch supercar maker, Spyk- welcome the 2011 model of the " er, was announced in February. 9-3. into the mid-size SUV segment. While still not officially And with this triumphant return comes the all-new. Next spring Saab also ushers in the launch of the highly revealed. it is already garnering rave reviews and positive completely redesigned. bigger. bolder. sleeker, technologl- anticipated 2012 Saab SAX. it‘s Saab's first thorough entry but from automotive critics across North America. Saab’s automotive legacy spans ' more than tic-years and is built on . an enviable heritage to which most other brands can barely hold e acandle. _ Saab‘s history is checkered with groundbreaking innovations in , safety and design that have become industry-standards today. This includes being the first automotive manufacturer to introduce seat belts as standard equipment in 1958 and the first to \ wannupourbodieswlthelectri-s - cally heated seats. which made a - debut in Saabcarsin 1971. Since 1989. SAAB of KW has been a ‘ fullservice Saab retailer providing ONE WEEK ONLY “'“' ”M“ “d ”PM °’ n" and pre-owned vehicles. A stellar - service team backs Saab KW’s pro- ‘ October 30“ - November 6‘“ 20l0 .................................... ’ team too. Saab KW also employs Canada's award-winning top two Saab Certified “Grand Master” , . Technician. .' 3 . . ‘ 1' 3 “ Saabs are not only the local .,- x g . . . 3- . ‘ -....... dealerships business and special- “ ' " M Me't’fi-n ‘ ' _. iv: these cars are the staff's pas- j ‘3 . ‘ siorL ‘kchSaabandltsownerare ' i "' " ‘ ’ 3 unique. and we strive to meet that a“... v. ' '- ' 3 â€".. uniqueness by building a strong “ , ,1 - . . relationship with each and every t 3 ’ ' .3 ' ‘ _ individual beyond signing on the . fun. 1" dotted line, explains Ron Kraish- : .. A. 34‘ ' ' ' " ~33 ._ 3 3 3 3 3 .- ‘ ' nik, Coâ€" Owner/Dealer Principal. . E . . - . "Wit-33¢.33.31;“ - "- ‘ .63 ' SuzukiSaab ofKW. "Thereisadef- ‘ . .. 9,333, ,. .3 “1124.: -- "5‘3“ “ ;..gij..:j-r- 'FeLs'Nrfii Japan-‘57, . - ‘.~'} inite reason why Saab has the 3 . “I; > . :5)" 35$": . ‘ a 3 4 ‘3 . ‘3 . 'z" jg“; .34 1&3:st ‘-3~‘ enviable reputation of breeding ' 2 5-; 3 553‘)ng .9935 .Lfgéggh. ‘ _ - at? 33f“, « some of the most fiercely brand- “ - {a f; ”as; . "" . 5’ “ -» " "u: -. 7'; a: loyal enthusiasts known through- .15»;-..f5’}','~,t . 43‘ ‘ ‘ 9 . ‘ . " f . out the automotive industry. Give E " if; fad?“- y ’ us the opportunity. and we’ll 3.. . ~ . ”3‘ - 3;? ’ prove why» if For the first time in a decade, Saab owners and retailers alike are . . looking forward to Saab's future F t ‘ I h b th fl d bl with great excitement and opti- Irs ass as never een Is a or a e. mism. “Saab will once again aim 3 . to return to its origins as an inno- vator and leader. restoring the 663 Victoria St. N . Kitchener brand to its rightful place among the premier European imports,” (5 l 9) 744-58 l l m he explains. “Safety, environmen- tal mindedness and exhilarating WWWSJflbOkaLOin “M"thf KW performance wrapped in Saab's unique Scandinavian designs. 1

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