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, \,, «Minuet/win it tut we! moot ititoNitiu.nonhuman my is Jillll' 17 A bit of Intri e l gll l A way to cover the cost of schooling turns into a thriving business venture ‘ l BvCioutiurrt PitoNt, PARK!!!“ . , "‘ concerned about when this whole model .1, r liriiriitlehnirf . 1 ‘ ’ first started was that people would be put oil l M g . 7 7 ‘ A by advertising,“ Murray said. wo young iiieti who started a small fl ‘ ‘2‘ .. , r That‘s why. as pan of the business model. I marketing business to help cover their ‘~, . r. ' ‘ K 1; lntrigue also offers free community event ‘ university costs eventually dropped otit ' ‘ l ' t 1. w “G , " listings to local service clubs and nonprofit to handle their growing roster oft‘lients. ) .. ’ ~ first: " ‘ 1 organizations. "I have no regrets," said Paul Hemmer), ,,,._...-~ ’* "”"’“""‘ g r l j “We realized a lot of these people have one ot the (“owners ol Intrigue Media. ' . a“: “X- ' really limited budgets, so it would be a great “These are skills that we can transfer into r . f p way to get them onto the displays. it's part oi anything we do tor the rest oi our lives. And ’ ' "g , i _ what we do as a business." Murray said it's also taught its to have ongoing learning. . - 2 1 far is f , A “ We have an intrinsic motivation to We're learning new things every day," J ' ' . 1 ‘ i I â€" . 1:54 3 engage people who live in the community to Deiiiarco, 24. and his partner Rob Mur- if f; ~ ~ : if" -"-° go to these events." ray, 26. tire setting up display terminals at ‘, 415»? 3)?" ~ I ‘2 Clients can choose to have their product local businesses throughout Waterloo and ' if?“ ' ”a . . .« ,S“\\ , g, / w t, -‘ ~ or service targeted to specific consumers on Kitchener. The high-definition screens run a , . "’ ' ‘ '» _.-,;'~1"_ ,. tarsus-Jr’“ ’ ' ., , one of four networks â€" professional family, continuous loop of advertising and commu» . ; q . ' ; W.- ,- ' “” " E l seniors. women or students. nity event listings. ‘ it}, .. 5 . i, a ’. - f _j ' Each network is made up of about it) to lt means while you're waiting in line for ' 7 f 1 ~ w“ A. ; ; 15 screens. your burger, you can plan your next meal. - ’ ‘* ”my .-, '- Murray said it's cost effective for small In Waterloo, the screens can be found at , " , ljflE'h'i7l"‘-'ޤ, {if . 1 “ businesses. because the video plays at least ' Angie‘s Kitchen. lonny Fresco‘s. Benny's and Q“ . f * » -' L I , ' '. every 20 minutes. all day long. On one net- the Daily Grill among other places, ' ii f ‘ ‘ ' . , lfiflfiifi‘? ' work. there's the potential for it to be shown Local businesses agree to host the ' ' ' if" _ . 14,000 times in one month. screens in exchange for free space on the . ' ‘ _ . intrigue can provide as much or as little advertising network. ~ Y “r N ' ‘ content as the client needs ~ from a simple “What we‘ve found is that people wait a ‘ l . ' A it " Fit“ , place to display an existing video. [0 a full hit more patiently with these displays," Mur» . 4 - A ‘ 3: . ' marketing package. ray said. “They're kind of distracted; they're '\_ - c ’ " “We help you plan it, we help you implel watching something." t ‘gv , ~ .\ l ment it, and we help you evaluate it,“ Mur- Demareo and Murray started with just % 7 »- 153 I! | ‘- . , , l ray said. one screen in the student centre at the Uni- " j 1”. II | ‘ . » " “We help them understand how to strata» vetsity of Guelph in 2006. They wanted to , ,,‘ . 7. . " \ gically market their business and get reac- provide a bridge between downtown busi» ". ’ tion from the marketplace." nesses and their student customers on camâ€" The duo. and their five employees, can pus. create video content for their clients, and Soon the businesses that were advertis- v help them engage their customers on the irig wanted to host the display screens them- i ,_ lnternet or through social media. selves. The pair soon realized they had a ' They can also help to evaluate the results ‘ great business model. and a growing busie of all that digital marketing, by tracking the ness responses a client gets from different offers l “It was a much larger issue than students . or initiatives. l not being connected with the downtown, “You're putting a message out into the .. ‘ but that local businesses in general had a market place. How are you going to gauge l hard time finding good ways to reach their how that‘s working for you?" Demarco niarketpltit e that were CIJvat‘lft‘Clth‘ and asked. ri-iilly shoned what they do," Demarco said. intrigue is up against some big players in lodm then- tire to screens throughout the digital media world, including billboard (.iielph, and Willi the help of ti ( anadian giant Pattison and other companies that are louth Business lliliiitltltlrill loan through putting display screensin elevators. the Waterloo Niiiiill Business Centre, they've Rob Murray and Paul Demarco were students at the University of Guelph when they started But Demarco and Murray are focusing on got it) more here in Waterloo Region their marketing company Now they’re expanding into Waterloo, Kitchener and Cambridge. local businesses. ,v\l first How “in grrming .it .i rate oftme mutant “Amman-mm “The vision of our business is to become or two lot anions ti month lint Will] it cash Ur eight sl'fl‘CnS per ”Ninth. tion l” (in So," llemarico said. the leaders of local advertising in (kmadaf’ infusion on hand, they 1 an now install seven "Whatever we need to do, we‘re iii a post “(lite of the things we were a little bit Murray said. 0 Take a trlp down memory lane...0ver 100 vendors! 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