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V 7777' V 7‘“ wuenuoo CHwNICIBo may. W n. zero -n P ' t ‘ rm ueen i q l I I I O I Traces Screen Printing celebrates 25 years of t-shlrts, desrgns and more Bwauuorn: PROM; Piuutmu .-v W anniversary, she has six employees during l WWW"? 5W} i l . , . the winter and hires more staff during the l 1;? , , busier spring and summer season, The location of Traces Screen Printing :3" 5’ They‘re a happy group. and with good hasn't budged an inch since 1985. but . at; .' . reason: though it's a small business, Traces that’s the only thing that hasn‘t changed, 5‘. , “j , n’ offers profit sharing and an annual incentive As company prestdent Tracey lohnston- , f trip that has sent employees to Spain, San Aldworth reflects back on 25 years of the _ a“. _. {a 5' Francisco and Portugal. successful Waterloo business. one theme .- . “it's agreat place to work.” said Niki keeps cropping up adapt. adapt, adapt. I ' -‘ :’ .- Endresz, a graphic designer with five years The roots of the business go back to a ... f l. ; under her belt. “It's a relaxed work environ- 1985 visit to tony Toronto depanment store 5» T % merit, and it's agreat group of people.” Holt Renfrew. fly ‘3 .. I. 1' . . {I I !' She's in charge of planning this year’s trip, Hanging on a rack was a hand-painted tâ€" 5- c ‘ 1" 93'." ‘ ‘ N a Caribbean cruise, which all full-time shirt, Price tag?$lz3 I,. a!" \ «4.: r @- g 2 ‘ , staffers will take if they meet the annual lohnston-Aldworth Instantly understood 4 a. I: ‘\ ’v6‘ _ “V in. 1 sales target. the mark»tip on that product She had paintâ€" ” fl ' A . ‘\ _ 3 “We go as a team," lohnston-Aldworth ed it herself, for a fee ofSlZfitI. ' J. ‘ 4‘ " said. “Everybody goes. or nobody goes. "And I realized right then l shotild set out - " “ :zijj; .’ .3 ‘ a. t! L' '33 Everyone here works hard and has a role to on my own," she said ~ ’6» kg ~ " {e :3 Lily‘s TU )\ play," She took her father With her to a going "et -‘ ‘ ' a“: ' ' V7.1 j ‘ ’1} Sharing responsibility with her team was out-of-business sale at a Kitchener screen " ' ’ ' , ’ a h} 35f; ’ .. _, another lesson she learned the hard way. printing shop, lltlt'nl on starting out With -. a . ' V‘,}..i’":.*i~«- z" .. After her father died 13 years ago. she _ justasmgle press 2%: " ‘ , gt?“ neededare-adjustment. She ended up liming all of their equip» ‘7: \ v _ ' “He was a staple here. and really taught merit, .. “73' me a lot." she said. “So mtich for market research"' she ' . '5: > . “After he passed away, 1 got really slumpy laughs, at“; ‘ Q' I,“ ‘ .393 about the business. I was making money, flying by the seat of her pants. she start- +£3- 7‘. ‘ " f‘ »-,..,>. 2‘? but I wasn't happy." ed her fledgling company Wllh her dad as V! \Ek- 1,. She ended up hiring a Chicago-based bookkeeper. her sister susan helping out. , “W’ .. ' business coach to push her outofher rut. and one employee l'het grew quickly dur- ,’ y ., ' "a” “A big change was, someone is account» trig the boom years. and In 1990 there were ' ‘ Y -. " '~~ *‘fi‘w‘ ' able for each aspect of the business. And it‘s 25 staff. working mostly on .i huge contract - ' not always me." she said. With Penmans mt aiiihritlge '- ’ . . ._ Now she's built a small but cohesive team When l’eiinitiii‘s went bankrupt, she was r- ‘ of people who each feel an ownership and still ouetl more than SNHKK) ' , responsibility for the success ofthe business It was .i tlt'xasttiting films for the small ‘V’ as a whole business Aldworth lohiistoii had borrowed "It changed my life " against her father's stock. and couldn't face Over the years, lraces has suffered an losing the husiness and not paying him explosion. a flood and a breakr‘tn, htit 2010 back may prove to be the most financially difficult That‘s vs hen her instini ttve business It ,' yearyet. sense. optimism and ll'Iliit ll} kit ked in “11's ll blood sport. clothing manufactur- ‘ “Surprisingls liloiii think you know you trig No matter how set you are, you can have it lllilll you haw to dig deep," she sdltl never rest on your laurels." she said. , She ended up getting most of her money "lhere Is no inner peace in small bust back. but “liletsseen the money I lost. and the t. ness." monet lowed. it felt llltt’ A million dollars " it “as .i \4lllltll)lt‘, it tostly. lesson. “I'll ' iit'iIi'r let this husint'ss ' -t mono )(l 1 ,el h It“ one , “mil-”H AW”, . mind“! I I] ( \ Tracey Johnston-Aldworth is celebrating the 25-year anniversary of her screenvprinting (om- - ‘ lohrislon \ltluiiith has diversified, ldltlllt“ pony. ““95 5099" Printing “mom mm;“”"‘ "M 1631mm” print tohs both lug and small With no in.” "I spent a lot of time meeting everybody get hatk from it everything \on tould ever 5197*“ kt-Iing budget. \lll' started networking b\ iii the world." she sriid want " W doingtis lllllt h Ulllllllt‘t‘l’ nork .is shetotiltl "Waterloo is It lilllltlslH rity hm titise you lhis \f'ill as [races t t'lt-liiatcs its 33th ,, . Put the fun into your February and make tracks to this once a year event! V v e . lln to 50% on regular nrlcos , . 3 ‘fi‘ ' ‘ D . , , .. ‘(fjf ,1 3,. A _, A w 1 Market Road . ‘ , ‘ y , ‘ . k . .2, .3. s, ”to m tAntiquesl . H // . The forecast is for a flurry of bargains ' L . ' a“. » ' .‘ “W q “-3 ’7‘ ".1 l l0 am - 6 pm DAILY 845 Weber Street N, Waterloo 319-746-1999 0n Weber next to TSC Store www_stjacobg_com l l 7 i, . 7h, ‘7‘