Waterloo Public Library Digital Collections

Waterloo Chronicle (Waterloo, On1868), 7 Oct 2009, p. 10

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lo - “All in in J ( ”MONK I} - Wednesday in (Him! zoos UW backs away from plan to change its logo ~ ’ Hi can. Mullins/tin Hun-I “as \llr|)fls('tl by what she talls the vgflllto" 11mm“ H Vii/7} logo rebellion" and the fallout from the line g hook group tll‘l rung the lien \H'\| alter it ,_ a.” " he ll!ll\('l\ll\ or \\t|lt'fltNi ml] not launth a leakedonlineduring the summer 5) a; ¢ Ilt'n logo in human and mll ltlslt'dtl move "We're taking a pause in pulling torth a IIt‘\\ , r $1» Ix. \* forward \\Illl other thlx1lsUlIl\lt‘lll11ll(llllg logo," Bet he] said " lhe it.“ tion happened and /m 4 d If?!” ‘ ӎ tainpuign we are reassessing things. [I ‘S Coming Meg Hm Rel the \t lll)(1l\ \ ice provost of "We have to come up with something that's r\ternal tillairs. admitted defeat last week dur- goingto work for ieveryone‘i ” June 4‘s) ”10 ing a town hall lilt‘t’lllig \'~‘Illl students at llW's The results of a survey that the school mmclalumnwom student life centre launched in September will help guide that ( lose to 10,000 people signed up to protest process. . against the planned new logo. which depicted l‘he online questionnaire showed three dil» ADLEHRUS'ERS w ll N You “I strings of intersecting coloured lines inside of a ferent logos. including the lustf'l‘lllt'd W. l m you id n "l CM“. large. black W. l'he second showed a skewed W, with the top ,i ,f; I ., fwd . i. W7? _ 7 7 quarter coloured yellow and the bottom U N I v E R S I TY o F black. The final design was just the school's WA I E R Loo . name split into those two colours. The three ideas depicted different ide~ ologies for the eventual logo â€"- the laser Beckel wasn't negative about the rebranding, logo depicted a bold vision. while the though. - school name version was more conserva- The other aspects of the program - including tive and the askew crest was somewhere new banners along University Avenue and spe- in between. cific colours for each of the faculties , have had "Among undergraduate and graduate a positive reception. students we found a reference for a The university lans to move ahead with P P more conservative approach â€" either a that portion ofthe plan. name brandin or no lo 0 at all." Beckel Th will also look to find a new visual iden- 8 g ey said. tity for the school. “Prospective students expect to be marketed - to." she said. “They want to be told what we do. D ' L B “And a logo is a big part of that. Irs Ianne - auer But she's resigned to the fact that there will i i always be controversy over any new logo. ‘ l W M “Personal taste we're never going to win on." she said. “We recognize that not everybody is going to like it." While Beckel struck a mostly conciliatory tone in her back and forth with students, most in attendance were still plenty fired up about the logo branding. “lasers were cool in the 805. Maybe people A“ in the early stages of this process were too old." m “- said fourth»year Student James Walkoski. “The logo reminds me of something i saw in my childhood, like a laser Show." Third»year Student Travis Myers didn't see what all the fuss was about. “if the logo on a box of Kraft Dinner eWS changed. I'd still eat it," he said. "If you tried to change this process 15 years ago. you would ALL NEWS RAD-0 [TSETP'L‘Ze‘i'é’ELi’Ilfi‘SZ‘é’éi‘ZLZiiiifiifii$3235 (Mum aimis‘wopmteto have to do anything." - mmmofyomlovedm lle wishes the students were more vocal on ' other issues. such as the school's recent expan- m.sm Hm:519â€"570~9802 Cell:519-5724)073 “or! "m Duff“ . _ . 0 Email: dhmwmm l~or more coverage on the logo, see page 1 l. ' v i . M Wit..i'~- '?;7t.. . “ > St “ ~ A "1:35. * -‘-"-"' W a '""““~" ‘“ ‘ -.. _.r " V M " IV" ” " l A h '“' mmâ€" Al LASIK MD' we correct: ‘ a 1 P ’ g ‘ .\ ‘ ‘ LASER wsuon CORRECTION , f at . . g Necrsrgh'redness s»; 1 ' Starting at _ ‘ s ® Financing availabie g Forsightedness a, , n 4 wrlh low monthly . . i l ., Me- payments E A f gm f m s I o Is Dr Omar Hakim Dr Nimesh Desm 5,5“: . , I t" i ‘ v' i l i " ' l _ > ’ . AccordD ~ low-am

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