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In ' W.“ Hill! l (JIRONICLI: ‘ Wednesday. lune 34. All, ’ a o , . Sunday 3 Somersault Mustest brmgs Rock n Roll expenence to the preteen set BY Boa VIMNAC he's been out spreading the work Chronicle Staff ever since ”You get to go around and do ' fter founding a local alot ofstuffto promote it, and 1 Arbnusic company to “ it’s been a great opportunity for uild the buzz around us to get experience with that." indie music artists, Water» said Lindberg. loo's lohnny loannou found Thomas. who got on board an even bigger group of a ‘ after joining the Facebook underserved fans right in his group. even created a promo- own backyard â€" his own ~‘ we" tional video and posted it on kids. " t t YouTube. You can find it by “We’ve done live events and "f“; searching for the keyword “Som- always catered to the adults and " V ersault.” Thomas will get a to the older teenagers,” said chance to perform the routine loannou, the driving force ‘3 again during the break of the behind lndieSolo. “But as a par- ' Schoolzout show. He is already ent of a 10 and 12-year-old you - getting other kids stopping him realize they like rock music too. - and telling they recognize him “They like indie music, “g from the video. they've been exposed to it and ‘ ‘ a: _ “it's a video of me dancing to the download it. But there's a _,“' ' ' a, one of the group's songs,” said social void â€"- you look at the f > -,. Thomas. “When we were danc- marketplace and you know that .~' » a ‘ ing to it we mentioned Somer- nobody is doing anything for ' " sault and now it's all over these kids.” 5 ”’ YouTube." That’s where the idea for a i X That's the type of creativity rock music festival that caters to ' a “if g e loannou was hoping for when he the preteen and early teen set . , : f A)» .- " ' enlisted the kids for help. There was born. These kids have 5 “I i,‘;- f; , will be three different perform- helped set the trends and con- 4 ~' g; A :_ ' ‘1 ,- Q» ‘ At ances at the Schoolzout concert tinue to redefine the music mar- ‘ ‘ ‘ " ‘ 'l -. lune 28, all geared to a specific ketplace. john loannou. founder of indieSolo seated centre, is trying to bring live rock music to middleâ€"school set this Sun- age group. it starts with a show “ Kids complain they’re day with the Somersault MusicFest‘s first event. Schoolzout. He‘s being helped in promotion by Michael Thomas, for Grade 4 to Grade 5 students bored," said loannou. “Personal- ML Matt Lindberg and Graeme Puslus. mmmm at 1 pm. followed by a show for l ly as a parent I consider them sound and light display. the potential for the event Some of his helpers building Grade 6 to Grade 7 students at the ‘left-out' generation because “We’re brining in a profes- because they know they could be the buzz include a group of 4:30 p.m. it wraps up with 3 were struggling to keep them sionai sound system, and we've creating fans for life. Grade 8 students at St. Luke Gradesshow at8p.m. engaged. got special effects and digital “This is their future addi- Catholic elementary school in Tickets are $15 in advance “They're too young for these effects we’re going to showcase ence.“ said loannou. “These are Waterloo. They include Graeme and are available at Tickâ€" all-ages events and too old for to the kids as well,” said loan- the kids that will buy their mer- Puskas. Matt Lindberg. Michael etscene.ca or by visiting these children-type festivals." nou. chandise and will buy their CDs. Thomas and Nolan Guerriero. Maxwell's Music House. Tickets That's why loannou decided He said the musical lineup is "As they progress their fans “i was playing road hockey are also available at the door for to launch the Somersault also stacked, featuring three will progress with them too.” with some of my friends who live $18. For more information visit 1 MusicFestt its first show is called indie music bands that could be To make sure the whole event on my street when i started talk- mindlesolocomlsomemult. t Schoolzout and is this Sunday at household names by the time hits the right note, loannou ing to iohnny,“ said Puskas. "At loannou said it is the first of the University of Waterloo's Fed- the kids are in high school. The enlisted a group of local kids to first he had a weird name for it three shows his company hopes eration of Students Hail starting lineup includes isle of Thieves, help market the event and get so i told him he had to find a to host this summer. Summer- at 1 pm. Aberdeen and Outspoken. the word out. better name._ After we came up Chill is planned for iuly 26 and “Our goal is to give K-W kids a ‘They are headlining bands Of course, in the day and age with Somersault we just hit it off BackZSchool _ is slated for place where they can experience that play at all the big rock clubs of social networking. marketing and thought it was going to be August. a real rock show.” said loannou. in Toronto," said loannou. “They goes far beyond word of mouth. the greatest thing ever.” The buzz is growing." said That includes a venue that are up-and-coming Canadian These kids are also using Face- Lindberg cal he was talking loannou. “Our Facebook site is has featured some of the music indie music bands that you'll be book and You'mbe to post viral to Puskaa on Facebook when he growing by the day. and we have ( industries biggest names over hearinga lot about.” video: and to drum up interest heard about the idea. Puskas people asking for tickets. The the years and a professional Even the artists are excited by in the event. introduced him to loannou, and word is spreading.’ ' I Q' , ’ fl , i Check out our ‘ , any Ohmi'urohouaoxc Come In And Win - $1 ,ooo ‘ Shopping ”no ~ ff'i'. ‘ ,. otStJooobsFumibreHouseinhne - ONLINE FLYER SPECIALS 30 Benjamin Rd. Waterloo 0" JUMHli-m it it w l w, ‘ . . . .