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no - WM l Kl oo CHRONICLE 0Wednesday. May b. zoos é; kl” / It d ks 31 bl . t H t a] ty Iread In the paper today that the Black- ' you plan to sell your product or service in . G: .. r e 51:! “a a. ‘_'; :2: w .. :_ n w: Berry trademark has been valued (1134.6 I {'5 \ ( )l 1“ other countries. you should consider reg- billion. second only to the Royal Bank. . , , _ . istration in each of the countries you WEEKLY SPECIALS May 4 ' May 9 So what is a trademark, anyway? A Bl ’ SI .\ '88 plan to do business. Swiss Men, Club or Parmesan Stuffed trademark is a word. a symbol, a design The length oftime to register a trader CH'CKEN BREASTS [.2 “500.) $4 49 or a combination of these elements used mark varies. If your application is filed a to distinguish the products or sen'tces ol' ; correctly. approved without changes and 3 one person or organization from those of i not opposed. you should receive a notice Store Made ‘ S7 91 kg 3359 In others in the marketplace. . l . of allowance about 20 months after filing. SIRLOIN BURGEHS 112 x 6 oz 80:) 15. 99 Trademarks come to represent not g Registration will take about {our . \ only actual products and services. but . weeks from the time they receive your Store Made Mediterranean 0' Maple Smoked also the reputation of the business. As 5-? ‘ notice of allowance and payment of the SAUSAGES 37 25 kg ‘3 _29 lb such. they are considered valuable intel~ . a A 1 registration fee. R lectual property A registered trademark If you are just staning out your busi~ Fresh X-Lean can be protected thro l al proceedâ€" W ROY ness and can't afford the ‘stration of et; '98! GROUND BEEF $6 59 k 32 99 it) ings from misuse and imitation. No one ‘ WEBER . your trademark. here are two things you 0 ' is required to register a trademark unless .. .. 7 . , ~ can do that won't cost you much to give R . . . ' . i Store Made Dell Sliced Cooked or Dinner it is used to mark precrous metals. Any- g yourself some protection. First. put the 32 49 one using a mark for a cenain length of The Intellectual Property office in Ottawa trademark symbol on any printed mate- "AM 5549 kg. - “l- time can establish their ownership highly recommends you hire a trademark rial where your name appears. The sym- . c- i”’ * * ' " W ‘ .; through common law. however registra- agent to complete the application bol looks like this m. .7 km , *2; tion is highly recommended. process for you. There are qualified This is a symbol you can insert using a . ~ A ‘ “3r“?- "" I find my clients Who are just starting trademark agents in the area. lust look word processor. The other thing you can , All the meat products we make are Gluten. out want to get a registered trademark for under “trademark agents” in the Yellow do is send yourself a registered letter. in ‘ ‘ Lido“ and M-S-G- FREE We also have In their business immediately. If money is Pages or online. Most agents are lawyers the letter. date it and write the date you excellent selection of Nitrate FREE products. not an issueâ€"though most of the time it and this is where it can get costly. You can started using your trademarked name for ( 3031 Lobsmger Lille Heidelboi q 519.699.4590 isâ€" then I would say go ahead. but it will expect to pay in the thousands to have an the product or service you are selling, mm w. a a on,” p. t. 3.. ,3” .- ... , cost you. It is not so much the govern- agent complete the application on your Then send it to yourself registered. but www slemmlermeats ca ment fee, which is only $300 ($250 if you behalf. But you can rest assured it will be don't open it. ' ' do it online). but it is the process and done correctly. This will give you some defend~ details required to fill out the trademark A trademark registration is valid able evidence of prior use if you WATERLOO'S Own _., --~* application. throughout Canada for 15 years and is mummy Irma WATERWTHROMCIE renewable every IS years thereafter. If Continued on page 21 The WOTleS BGSt ~\ V ' < 1 204,,an * .Vi' ' ' “ l > C 1 ‘ » ‘ it?“ o a. GIFT . - 0 o m ; ’ '* . ”"3: U ‘ ‘ f I l a] J g . '“' ' "‘ a" "'9'”, ' - . - “8% y. W1...“ 2.: ~. 0 a a a a a - . - -. ‘2‘ , M W ' i l i r “-i U ‘ 5 '3 ._, ; 7.. O _ ‘ ‘ ., » \\ . TROUTMAN :29 ____ % -. . - . " OHso Sor'r - ' " ' . a a BAMBoo’? * f; . ROCKER COLLECTION E COLLECTION * ' 4 * z 1‘”; ‘- » i M, Mirror ,,,,‘ ' 4‘ ” , Solid Oak ::m..~m,‘,. f i w . w, , JIMMY”. ’- â€"V _ _ M V"'-"‘l“:'.“l Th. . - ‘. _r Lifetime Warranty 214. "’ 3‘,’ you, . -‘ ’ 55:5 ' JM .0 . ”lip, ‘ . p - ; #5 Assorted Styles and Colours Available Wm . i , so , UNI I F 53.}: I I I I _ ’ . M .Y t' j~ .. m- . 7 ' b...“ urry in while supplies ast. .. ‘ ‘ 4.. ”we” a“ . . “ ‘ I. ‘ ‘ .7 7 that 'L1;.‘ , 2x“: can; . r 2:: '-' i‘ ’ , L‘ 9“ if” ‘ l/iifl Pillififil N 3 ome om ow. i57$()l ‘ i" “ - i' . a new inn-a- f . AEWH’lAN MiLi' orniture ‘ ~------â€" 1-._m