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Wm"â€" 7 Ill 0 WM l-Rl Ht) CHRONICLE - Wednesday. “t other 22.1008 , _ _ ____~__ [In mum lllthltll Girl power l O O , l ; Essenttal Busmess Women 3 Trade Show helps local entrepreneurs get started l Bv Boa VRBANAC ground as a marketing directors tips,” said naturally to a lot of women who r Chronicle Staff and has worked with groups Smurlick. “We build those connections while rais- 7 like the K-W Symphony, said also added ing their families, and through t's traditionally been a way to the focus is on women s u p p o rt their interactions with the schools. “ , earna little extra income forthe because more than 85 per . companies if extracurricular activities and You can plan It family. but with tighter eco- cent of the people in the they need friends. ‘ nomic times being forecast it can direct sale industry are Ag com p ute r “That‘s probably why it's 85 per around yourfamtly, also be a hedge against an eco- women, -:~ assistance, or cent women." said Smurlick. “We andfit It mto your nomic downturn It's also one of the M; insurance to traditionally are used to multi- schedule You can [an it's got a strong culture ofentre» fastest growing industry, ' offer whatev- tasking' and generally are more , ‘ p preneurship, and is often seen as a and with the way the f!” er experience social creatures. It around a hockey springboard to bigger opportuni~ economy is going. ' it; someone might “We talk to more people and ' ties. And it‘s backed by major this is a great need.” communicate with each other game Pr dqnce rental, home-based companies like Tup- way to sup- , L Those net~ women to women more generally SO you re SI?” planning perware. The Pampered Chef and plementafamily'sincome. ‘ ' working skills than men. And that's how it's ‘ ' " Mary Kay cosmetics. “if people are looking to 7 also come grown from a home-based busi» It around your llfe‘ it's the direct sales industry. and supplement their income, 7 â€" . ness." - Christine Smurlick there will be more than 30 or have been downsized fl '“ ff}? _ The industry also allows a lot of on theaduanrages ofwomen who . A We?” . exhibitors and recruiters at the The and are looking for a dif s- ' w ‘ flexibility it's something lot of peoâ€" takeupacareerin directsales Essential Business Women's Trade ferent path, this gives ‘\ “ ; pie find attractive. Show this Saturday at St. George them a way of being in . . \ 1 ‘Q It works into the small busi- Hall in Waterloo to explain the business on their own," " at, ,..f ' - ness operators schedule business said Smurlick. “They can V g ‘A \ instead of having to Admission is free and there will be have umbrella company 1}- ~ I "j ‘ KR schedule everything product giveaways and tote bags theycangoto for support. ‘3 ' ' w” "a , aroundit. People looking to attend to The industry has been 6 . g > W The beauty show are also encouraged to bring w both on word of mouth . -. “1 or fit of this busi- new toiletrieswith them which will if ‘ -. before, and while that is f“ ‘ F 'v;.' ness is be donated to Women’s Crisis Ser- “ , . still important, the net- z-‘t ‘ , t h a t vicesofWaterioo RegionAportion it ‘ . u working that Will go on Sat- i ”f y 0 u of the show‘s proceeds is also '~ ~ A . ' urday is also a new trend in . “w '- c a n oin to local than E . Q J” the industry. 3 ' do it 5 3 W \ . “Some people might r- _ partâ€"time, if? - F have gone to a home party full-time or 3”. -' c themselves and liked the ' you can switch Tips for ~ ' 5. product and got inspira~ ‘ as your life dic- . ft?- . gt tion from the hostess and _ tates." said Smurlick “it women getm1g " said, ‘l can do that." said allows you to do things . . / r . Smurlick "I can stand up that you can't in a regular mVOlved m j. ' there and talk about some» _g nine to five job. . it - , my like. _ "You can plan it direct sales H "For people who might around your family. and Ch ~ t' g 14 th The beauty of want to get into that type of _ , fit it into your schedule. foundziSOH-ie‘ £32,1sz bus: ' ' ' - business and don't know 4 1 "You can plan it around a , , this bltSIHQSS 15 where to start, there will he 1 f hockey game or dance recital. Siffriedvgglvftlless 2:32: “Silo; that VON can do 23510 companies here they ' so you're still planning it gettingstarted in direct sale - ' - ~ can talk to and find ” around vourlife." ~ ' - - « t, d It part tuneful! ”me a “at that they A And white some might be prggjufigiz firefly; or you can switch like." .. I t l afraid of taking on such a about _ be passionate we“, ' ' ~ H The event Will V {A , prominent role, Smurlick - . I . .. 5, _ GS} our life dictates ‘ also have sup 51:26“ 5, ‘,_»l . . 1 said they can grow into it the ibusiness m order to S“ _ Christine Smurlick pon from Diane -; I}? * ”at “l: >_ and develop a real pas~ Take the time to check out Promoter nfrtwhtwmial Lemke, from {a ' ‘ p)“: f f sion for the industry as the different companies Do Him/int Women‘s Trade Wimp “To“?! Bank's _. . . "inffipfir 5 g they go along they have a good compe'ns} small husiâ€" ’ j‘é-fij‘fz':;’". I The Essential tion plan and how do they (thflflllllc Smurlick, the organi7 new depart? «$551» - 91} , Business Women's treat their'consultants7 What or of the first show of its kind in merit. talk» ,.iti;,~.,"f‘"f , Trade show takes kind ofservice do they provide Waterloo, said there was a lot of ing about ‘ -~'. g ..3 place from it) to the public? demand for this kind of a onevstop how to get t 3 amt to 4 pm‘ at lastly nobody should be shopping format by both people in into husi- " A? St. George Hall. paying a future company too l the industry and those looking to ness, ‘ 655 King St. much money get started into get into it There will he a lot of dif» " S h e " N, Water- the business especially in this 1 frrcnt direct sales companies Will give ' _ , loo. economy ' ‘ A under one roof who ran showcase t h t- m '“ ' For m6“, information visit both product and potential oppor some ' g, h bs' h . . ‘ tiiriities to see tithe-rt- isa business . A if" ‘ erwe “3 at “'“"c nstines- idea that appeals to them - murltck.ca. ‘ Smurlick. who has a bark? l pays 0 00 ear y. 200 In fact. "4 . ,. 3 Plan your winter vacation with our new USA, Mexico and ‘ Ff the Caribbean brochure. Ask your Advantage Travel Agent it? Q. ii 1 foracopy today. 1. ' Eff?" Book today by calling Advantage Wortdwido Central Travel [20071 Ltd. my“. . . at 519-886-7700. Book by October 31. 200g V“ l . at ,1. 7 . , ‘ g. ' vé‘» q: . 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