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W, . . l WA] Hut )0 CHRONICLE . Wednesday. October 1. 2008 - )9 New program helps entrepreneurs take their businesses to the next level ‘ Byli1~Ninit0ims1o~ 0 create a strategy and the skills to 1 r 'lirrinri’li: ism/7 succeed. i 7 Vlgfli a)- " From the networking events t Wth so many options to , ’ ,r- é she was attending. she discovered i choose from, determining ‘ s, I l 2...; if,“ many entrepreneurs were strugr 1 how to best market your husiitess . V? ’7 1‘ ;; f .. L ’ , ”L'- gling With creating a clear and con- ciin he daunting, to say the least. ‘ A, " . -:} :{VԤ_‘, : cise message. Plus, the marketing “It‘s lurid oilike a giant puule,” - 7 \ ‘ " z" ' ; : I; A. 15' 2: materials they were using were said lleike Mertins. who‘s helping " “ 5 ' \ l._ . If ‘ .; generic ~ which .‘sit-rtins said is a entrepreneurs wade through the = ,1; " - ' ’ j ,. I f higmtstalte, options thanks to it iii-u, expanded ‘ _ if ‘ ‘9, } "liven if yoti invent sotttething. \‘ersioiiot her marketingworkshop ‘ f ' , ‘1‘ it‘s not for everybody," she said .‘ series ‘ 3 J "Just because ytiii have a great " l‘hts course is one piece ot the ' V product that's going to helm’oii sit pit/{MC she said "We break it , ‘ . , straighter, not everybody is going down really simply so that it‘s . - ,1 "‘ ’ , .f toheinterested In it siraightioru {lid and you «an get 3 ‘ J" , '_ ,' E " ”Well the thing is even the peo it." ' « ’ ' ’ ‘ ’ ' pie who are interested in it are not (Tailed Ready to launch, the Q, , V 5-4 V :’ itet'essarily the people who are program's aim is [it help people ‘ . .~ 3 going to btiyit " determine who their clients are - 1 r ‘ "9 5 And that's where the Ready to and where to direct their limited ‘ l s _, ,_ ‘e- - launch program can help, resources k. ‘ > it will guide participants to fig lt's geared towards new entre« fl ’ .5 t _ -. *‘ tire out who their clients are and preneurs and businesspeople who ‘5‘ ' . > : ‘); \ ‘ " target their promotions in that want to take their companies to . 4 I v. ' . ‘ . V ‘ g ‘ direction, for instance the next level 3 t y ‘ 'z |$ ‘ “if you know who your client is, This six-session program will 3 ' x - : ’ 5; o . "' ‘ ‘ . , 7 you're not running around doing explore such topics as defining < I i I ~k '. it t “In ". 101 different things.” she said. “If your business and brand. creating ‘ i y 3“ e _ a: ' ‘ . “ V' p’ Q‘ f you are a solo entrepreneur. it's your business and visual context t ' ' u. f, ‘ W’ k‘ h ‘ f very difficult time‘wise to do till target marketing and developing I , f‘ l I ' "‘ I, ' ,9 J ‘ things." promotional pieces ‘. ‘s 5) ‘ ~ 'I a ’ . fl 1 ks, Mertins partnered with Caro “You will walk away with a ‘ g ' l , - _ ‘ > - l ’ 3. line de (iruchy of(,,R Visuals to ~ strategy and ideas of where to start ~.‘ f ,1 " y", - ~ .4: ’. t‘ 5 put on this course finding your ideal clients. and that " _ ‘ .1 x y . it 'lc . "What I tell you about in words. Will save you time and money in ‘ q. \ .. ‘ $0 l' U ' - 1 she tells you ahottt in Visuals" the long run‘ hig time, and ’ \ v’ ' w \ ‘ l Mertins said, improve your ('llr'illt es of success,” ,1 ‘. b t. ' ,_ ”So the idea being that at the said Mertins‘ the otsrier of Idea . n. I ' A‘ - . l- 3 end of the six weeks not only do i\ltert\ittt\es. it \\tllt‘l’ltitl hast-d r ‘ r ’ O l. ' A ' hf) 1 you hate your strategy in place its training and ileyelopinent i'onipa . . , 3 ' t -,t _'g to what you re going to do next, nytorentrepreneurs ‘ ,‘ L ‘ ,., _ yr. ’ " you‘ve rH tually got a physit til seeing so many \liiflllltN liill . l l”, a I ' .‘lh ' “5 plt‘i’i’, or the outline of .i physiial inspired her to detelop this pro . y ". $ ’ '. ‘o . [)l('( e " grain \shielt has grotto ft\t’l' time “ 3 1 4 I v "y - ’7 "( J , 'D W lit-ginning on (k! T, this will he ‘\t‘ttl it “(isn‘t .t l.itli oi good 4 £15 , , , ' $ ‘1 , a , the second time the new version til ideas that leri these \(llllllilllll'S to l. '., - ' 17*... J ' 1-. I 4“ 1"“) Ready to launch has run taller 1 i . “It ‘ g I fl ’ r ()ne past participant told ‘lt rust lurid oi (ll'tWt’ ttlt’ t rzi/y.” ‘ ,5 '1, ' 3 ' - _ ' Memns she wished she had taken she said “ they don‘t haw enough .. ." ' " tag. ’ 7, it years ago because it helped her time and resoiirres, they‘re trying ‘ ‘ - .95 developafocus. to do eyertthing and they‘re "The other side of it is when int teasing the rate oi potential fail people do this course and start to tire ” ‘ i‘ implement their own promotions lint httsinesspeople ltt.l\‘ he '7 ‘ ~ ‘ ‘ and strategies. they start to hiiild .i ahle to ttirtt the odds in their » momentum and they get them iayoiir With Ready to l aunt lt. selves goingiigain," she said, d l whit h tear hes skills and strategies. > . . Ready to launch is held at i ll 1 Memos said. ' Visuals. .it ill-l King ‘st l i in gym, started Idea Alternators Hetke Merttns, the owner of Idea Alternatives, is offering a new and expanded version of her Ready to Launch Mummy lor information, ”I” about five years ago to ‘ reate a marketing workshops, beginning on Oct, 7 at C R Visuals, 1334 King St. E , in Kitchener .. v “M Metttns I" “it 37g Hill” m 1 position in which she was able to ”W” mm mm“ ‘ ht-ilie itleaiilti-rnatnestnisympati tise her diverse skills as well .isoni' in the lug hot retail sector to to and what toultl I do now." she ionipaiiy that i'xts‘tstoday ” to ( .i. or go to WW'“1(l1'ih’llll‘rllil that offered ni'xthility ordinating eye-ms to assessing new said She rolled all her exponent es tivr-s t om Prior to than she had worked in Inventions "it was kind of .i very diflerent together. and started talking to lht' roiirse iosts $347, plus it number of fields from managing “ lhe idea was to trike my skills, mix and out of that. really is the people about whiit they need to (.Tsl . t l i It .. d .r 3‘? - I ~ ‘ aw in" "t Palmer heather t ‘ , . t w ‘ _r a a g: g I i.‘ ‘ iv ~: , ’ . ,_ . - it - ’ o it i , . , 7 _ ___.__â€"____â€"_â€"â€"â€"_