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24 + WATERLOO CHRONICLE + Wednesday, April 16, 2008 by William Arthur Custom Wedding Invitations UHYMES 44 PHYMES 1 KANE‘S STAT iNECS STATIONE KRX B¢ADTIEOT C AKOs HOXATE DECOK Ni\PKIXS write impressions the last word in cards 95 King St. S. Waterloo (519) 883â€"7183 Mry. Monics Lask Burringas Mr. Cearge Shown McKnous veques the hanaur of your peesssice as se warriage af sheis doughtw Mr Saen Teuer Hemmend Sorondar. she feurch of Apeit Tws theemad and siog IEUT 39 C CARDS HOME Necapmoan to fflew she cempent DFI 0 byo Weat OR NAPRINS M(m: than a year after its grand opening, uptown Waterloo‘s newest stationery story is still making the "write impression" with its customers. "I just want to say thank you to everyone â€" our customers, as well as our fellow uptown retailers," said Troy Challe, owner of Write Impressions, located on King Street South."We have been so well received; and this is just a terrific community to be part of" The feeling seems to be mutual, as more and more people are choosing Write Impresâ€" sions as their destination of choice for gifts â€" or to simply treat themselves. In spite of its name, there‘s a lot more to Write Impressions. than its extensive selecâ€" tion of highâ€"quality, contemporary stationery supplies. The store also caters to lifestyle needs, with products that range from modern décor items, such as colourful vases, rustic wall clocks and modern furniture pieces, to scented bath soaps, handbags and designer photo albums. __ "We carry a lot of domestic products, but some of the things we carry haven‘t even had distribution yet,"Troy said. "I keep looking and finding wonderful things from all over the world; and I‘ll say to myself,‘Canadians have got to see this." _ In order for an item or a brand to catch Troy‘s attention, it has to possess three Business Profile things "It has to have a great design; it has to be functional; and it has to have the smile facâ€" tor," Troy said. "All of that is intrinsic for me to carry the product." Some of the brands that have made the cut so far include glassware by Leonardo, whose designs are "near crystal quality"; bright, beautiful leather handbags by Latico; and small appliances, such as toasters, hair dryers and even lighting fixtures, by a small French company called Pylones. Troy said his Waterioo customers really seem to appreciate the variety his store offers; and he tries to carry and highlight products the local customer base seems gravitate towards. | "Our pens bell like crazy in Waterloo," he said, adding the store carries pens that are fun and functional as well "fine writing instruments" that are unique, accessory pieces. "In fact, Waterloo became our No. 1 pen store almost overnight. That speaks volâ€" umes to how wellâ€"educated the community "When they say Waterloo is the smartest community, we know where they‘re coming Speaking of smart, Write Impressions is already well stocked with clever choices for the upcoming spring and summer seasons. Are you looking to dress up your backâ€" yard or garden?