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$1.50 per Litre by Summer? HA! HA! (fofi","“ The Vespa GTS 250, an uncompromising fusion of breathtaking performance, technical superiority and classic Vespa design, to become the most exciting model to date. Vespa KW 1408 Victoria St. N. Kitchener 519â€"585â€"2111 ©PIAGGID 2007. PIAGGIO® AND VESPA® ARE U.S. AND WORLDWIDE REGISTERED TRADEMARKS OF THE PIAGGIO GROUP OF COMPANIES. OBEY LOCAL TRAFFIC SAFETY LAWS AND ALWAYS WEAR A HELMET. APPROPRIATE EYEWEAR AND PROPER APPAREL GAS MILEAGE VARIES DEPENDING ON WEIGHT. SPEED. AND RIDING CONDITIONS ast time we discussed the type I of business you may want to consider starting. Once you have made that first decision your next one is what to call your new enterprise. This is, perhaps, the first of many emotionally charged and personal decisions leading up to the opening of your business. Your name is your first opportuniâ€" ty to market and brand your busiâ€" ness. You may want to use your own 1 name to identify the business. After L=, all, isn‘t it your business, and with all your hard work don‘t you deserve to have your name up in lights? Like naming a child it is a very personal and permanent process. You certainly deserve recognition and conâ€" gratulations when you have finally succeeded to launch your business. â€" â€" But don‘t let your ego make a very important business decision for you. Let‘s use a simply example. You want to open a specialty meat shop, and your name is Mike. _ So you name your business Mike‘s Meats, right? _ e _ Well there are worse names you could pick, but there are definitely better ones as well. The name you choose can express to your buying public reasons they may want to buy from you. e s _ Back to our meat shop. To express unique feaâ€" tures of your business you can incorporate them into your name. How to choose a name for a small business What‘s in a name? Please email me with any questions you want answered in future editions of the Waterloo Chronicle. inntomand So now that you have chosen a OY catchy and marketable name, you ER need to make sure no one else has had the same great idea and regisâ€" tered it before you. At that point come visit us at the Small Busiâ€" ness Centre, and we can assist you in doing a name search. t Next time we‘ll talk about the options yo have in structuring your business. Roy Weber is the business advisor at the Waterloo Region Small Business Centre, located at Waterloo City Hall, 100 Regina St. S. You can contact Roy with any questions you may have about your small business by email at rweber@waterloo.ca or by phone at 519â€"747â€"6265. Now, Mike may be a great guy, and may know a lot about good cuts of meat, but new customers aren‘t going to know that. How about Quality Gourmet Meats or Select Gradeâ€"A Meats. â€" Tfiey will, however, know what words like quality and gourmet mean in relation to cuts of meat. ° Using words like quality, gourmet, select and Grade A will give you a much better chance of getting your new customer to check you out.