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tor anchored by the insurance indusâ€" try, we have been actively presenting opportunities to companies that are in the area of businessâ€"process outsourcâ€" ing," Tennant said. CTT works to achieve its mandate in many ways. For starters, it‘s posiâ€" tioned as the "goâ€"to" organization for businesses that are looking to expand or establish a new location. Continued from page 19 More changes on horizon In an effort to be more than just responsive, it also reaches out to organizations that might have a reason to be in Waterloo Region. "So that‘s driven by the strengths of this area," said Tennant of their focus on information and communication technology, financial services and nanâ€" otechnology and quantum informaâ€" tion, among others. It also promotes sectors the area‘s universities and college excel in. "With many of the businesses that come, the major interest they have is the talent pool, the availability of the right type of people," he said. As well, CTT undertakes research and analysis into the regional econoâ€" my, trends and challenges that‘s later used to make the area‘s "business Marketing and communications, meanwhile, are central for CTT, which tries to create a "buzz" about what‘s going on in Waterloo. "You need the stories to tell, accoâ€" lades like Intelligent Community of the Year, the ubiquitous and growing presâ€" ence of BlackBerrys, the distinction our postâ€"secondary institutions earn, all of these types of things are part of what help create the buzz about this area," he said. "With many of the businesses that come, the major interest they have is the talent pool ..." "We really feel within the last two LUTHER VILLAGE Â¥#) oN THE PARK â€" John Tennant CTT‘s chief executive officer years ... we have reached a tipping point where externally people are aware, at least to some degree, that there seems to be something special happening in Waterloo Region." Coffey admits this is an area in which the organization excels, saying CTT "has really put Waterloo® Region on the map in the global media, and they have done a very good job with attractâ€" ing media attention, either through magazines or newspaper articles." And that develops curiosity on behalf of the media, who, in turn, want to tell Waterloo‘s story. Reaching the 20â€"year mark is satisâ€" fying for Tennant, who has served as CTT‘s chief executive officer for the past five years. Collaborative partnerships like this one don‘t come automatically, he said. They require openness, as well as the right chemistry and balance of interâ€" ests. "At the end of the day, collaborative or coâ€"operative efforts thrive when trust has been built, and trust, by defiâ€" nition, isn‘t something that appears instantly," he said. "So where you can achieve it, you have a very valuable asset on which to build." Looking forward, there are more changes on CTT‘s horizon. â€" The organization has proven itself as a model that works, but, as with any endeavor, adaptability is key, Tennant "One area that is constantly changâ€" ing is where we should be putting our emphasis in terms of the opportunity for businesses." And the group sees the environâ€" ment and alternative energy sources, such as wind energy, as emerging focuses. R ‘ k L. E F1 - s _ 3 "(CTT) has really put Waterloo Region on the map in the global media ..." â€" Mariene Coffey City of Waterloo‘s director of economic development 4300 King Street East, Kitchener SAVINGS EVENT DO NOT PAY FOR 12 MONTHS.. Near Sportsworld Drive J 1 77"0J)U7~4J)UUV * Monday â€"Friday 9:30amâ€"9:00pm + Saturday 9:30amâ€"5:00pm e Sunday NOONâ€"5:00pm "images used for lustration purposes only. Selection may vary. 10%â€"40% off on selected items. Administration fees may apply Financing based O.AC. 519â€"650â€"4300 WATERLOO CHRONICEE + Wednesday, November 7, 2007 * 21 ~hAme