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But statistics show about 85 per cent of women are walking around in bras that just don‘t fit them properly. New uptown business owner helping women find their true bra size en a woman is Wwearing a bra that fits, it can comâ€" pletely change the way she looks in her clothes. "Once you put that right bra on, you know," said Janâ€" ice Welch â€"â€" the owner of Just For You, a new lingerie store in uptown Waterloo. She grew up in England, where purchasing a bra always involves a fitting. _ Welch has decided to do something about that. _ After moving here three years ago, she experienced culture shock when she realâ€" ized that fittings are not the norm. She struggled to find a bra that fit. "Every time 1 went to buy a bra it was just a disaster. If the bra fits ... buy it "I‘m not hugely big, but I‘m not small either. And 1 couldn‘t find anything to fit me that was pretty, that was feminine." For the past few years, she‘s had her mother send over lingerie from the UK. But, she eventually conâ€" cluded other women must be facing this dilemma too "That‘s when I decided to open up a store." Just For You in Waterloo Town Square opened its doors only a couple of weeks ago, and the need for this kind of shop has already become apparent, Welch said. Every woman who has entered the store so far was wearing a bra that didn‘t fit properly. She‘s done fittings on more than 100 people, and 99 per cent have left with a shopping bag of lingerie in their hands. "Everyone that‘s walked in this store that I‘ve fitted has been really pleased with the result. The lift that these bras none By Jennirer Ormston Chronicle Staff ive you is second to £ Janice Welch recently opened Just For You lingerie store in Waterloo Town Square. She offers a free braâ€"fitting service for customers During a bra fitting, which is free, a Just For You employee _ measures | a woman under and above her bust to find her back size, and across the fullest part of her chest to deterâ€" mine the cup size. lust like with shoes, each bra fits differently. so if a BUSINESS woman wears one size in one bra, that doesn‘t mean she‘ll be the same size in another, Welch said. "We need to measure and get you in the one that fits you." _ All fittings take place in the privacy of one of three large changing rooms, CHRON The shop is brimming with highâ€"end lingerie, with European â€" brands like Chantelle, Freya and Fantaâ€" sy. The latter two are ideal for fullâ€"figured women, she said which are separated from the store by a wall. These bras generally Here‘s why: 2 year 40,000 km comprehensive limited warranty 2 year unlimited mileag Roadside Assistance Low Finance Rates by Volkswagen Finance O.A.C. (For details check www vwaterioo.com) Volkswagen Waterlioo 550 Weber St. North, Waterloo {(519) 884â€"7470 range in price from $90 up The Panache line is less expensive, with bras beginâ€" ning at $65. Although these bras are more costly than at some stores, they‘ll last a long time with proper care, Welch said Bras should be hand info@vwwaterloo.com WATERLOO CHRONICLE + Wednesday, February 21 washed, not put in the washing machine or tumble dryer, and just left to dry overnight." Just For You also sells backless and strapless siliâ€" con gel bras, and others for tops with plunging neckâ€" Continued on page 17 21. 2007 *+15