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" . WATERUX) CHIONICLE . Wednesday. February M, 2007 Meals made easy new company in Agonhwesl Waterloo is aking it easier to answer the question. "What's for dinner?" New business offers space, food and fun for people on the go Dinner By You is a gour- met kitchen where cus- mmers can assemble all the ingredients to their liking for meals like pineapple curry roast chicken and pork loin with spicy apricot glam. “We're giving you an alternative." said co-owner Sherrie Cochrane, 39. "l think we're all really concerned about creating a healthy lifestyle for ourselves and our families. but there aren't a lot of options that make that convenient. And we've provided that option." (Iofhrane co-OWns the company with her longtime friend, Wendy Rovers. The former stay-at-home moms __ and cooking enthusiasts __ had always wanted to start a business together. After hearing how suc- cessful similar mearassem- My companies have been south of the border, they decided to open um- in Waterloo, where both were raised. Dinner By You offers an alternative to fast-food, take. out, restaurant or processed dinners. Cochrane said. "For the last year and a half, we've been testing recipes and creating a con- cept of what we wanted for this region. And, here we Customers can take part in a food-assembling session at the store. at 550 Parkside In. in which they prepare either eight or 12 meals in only two hours. “When I say prepare. I mean assemble fresh Ingrer dients m complete the recipe There is no cooking on the premises" All the shopping and chopping is done by the staff, Customers just have to Be lawman 0WD" Lhronicleftatr g The (owe! of Dinner By You, Sherrie Cochrane, will help you prepare gourmet meals for the entire family follow easy instructions. "It's really simple; you just assemble." And there's lots of staff to assist and do the clean up. Dinner By You offers 14 new recipes each month including a chicken, pork. beef, seafood. pasta and veg Marian dish. Throughout February. customers can feast on such Hasty entries as Guinness bathed beef brisket. Porto- hello mushroom ravioli with cilantro pesto cream and mahogany hourhnn pork chops. to name only a few, "We've really tried to offer a real variety of dishes so you just don't have lasagna or fioren pizza in your freeman" BUSINESS Her favourite is the Kore- an beef, which combines thin sliced beef marinated in soy sauce. with rice wine. ginger, sesame oil and green onions served over cooked rice noodles. And her freezer is brim- ming with these meals, which she serves m her own family of fwe. Cochrane said. "These are really delicious meals" Meals come in full orders, which serve five to seven people. and petite for two m three people. Fuillmeal packages range from $240 for cighl to 3360 for 12. And the petite meals cost $l60 for eight and $240 (lll{()\l(il.l‘ , for I2 Cochrane said Dinner By You is cost-effective because it eliminates several trips to the grocery store. where my lomers may be tempted to make impulse buys. "ln the creation (of this company). we realized it really does work, We were not gorng to the grocery store every second day. "You end up going In the grocery store for the inci, dentals such as bread and milk and the perishables. hut the reason we were going so often was simply to make dinners lor our fami. lies. "And that has stopped," For those who don't have This can be done in the store. by phone at 519-342, 0429 or online at wwwdin» nerltyyotrca. time to assemble the meals, the staff at Dinner By You will do it for them. Eithct way, customers must book a session or a pick-up time. Cochrane has already received plenty of positive feedback from her cus- lumen, Denise "drowsky said she thoroughty enjoyed her recent experience "ln a light-hearted atmos- phere. you prepare nutri- Imus gourmet meals with fresh ingredients that would rim! a first "class restaurant." Dinner By You would be a good place to hold a get- together where friends could socialize and prepare food at the same time. she added. And Judy Horne-Bryan said, "l've never enjoyed preparing dinner this much before "I didn't have m grocery shop. chop or even clean up after myself." Although the store has only been open for a couple of weeks. they've already had some repeat business "This is something you have to do anyway; you have to make dinner every night. We've just made a really (on venienl and easy way for you to do that," Cochrane said. - 0-14st mow