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Last week it held a media _ and plays on the emotional challenge to demonstrate _ response associated with how easy it is to be distractâ€" _ "being caught"â€"not in any It is part of a comprehenâ€" sive road safety initiative to reduce the number of vehiâ€" cle collisions in Waterloo Region. The Drive to Stay Alive Coalition of Waterloo Region _ has â€" officially unveiled "the glare"â€"a unique public service camâ€" paign proactively communiâ€" cating the dangers associatâ€" ed with distracted driving. Drive to Stay Alive unveils ‘the glare‘ program Fhhe Drive io Star ABlan © adtdnn dsial.s Meomells Te _A The winner of that will go on to Miss Teen World. "The pageant is hard work, but it pays off," she said, adding it has given her the opportunity to meet a lot "I have the confidence, determination and passion," said Jelena, who is going into Grade 12 at Sir John A. Macâ€" donald school in the fall. The national competition will be in late August in Toronto, and she thinks her chances of winning are pretâ€" ty good. For the talent portion of the event, she did a Serbian folklore dance, a hobby she took up three years ago. And although she has not been at it for long, Jelena and her dance troupe perform and compete throughout North America. To qualify for this compeâ€" tition, she competed in and won Miss Teen Western Ontario in March. Jelena, 16, is taking part in the Miss Teen Canada Globe 2006 competition, a move she is certain will help furâ€" ther her career. So Jordnka is not surâ€" prised her daughter is now pursuing a professional modelling career. en Jelena Rajkovic W'nu\ a young girl, she loved to stand in her mother‘s closet trying on her outfits "She was always upstairs trying on my clothes," said Jordnka Rajkovic. Local teen hopes to conquer Canada Chromick The campaign puts the audience in the driver‘s seat and plays on the emotional response associated with The fourâ€"month glare campaign is designed to help citizens in Waterloo Region to acknowledge their bad habits in the car, underâ€" stand the potential conseâ€" quences of their behaviour and ultimately adopt a more safetyâ€"conscious approach to driving. ed when driving of new people. For Jelena, the competiâ€" tion is about more than makâ€" ing friends and her career, she said. It also gives her a chance to become involved in a number of charities. She experienced hardship Jelena Rajkovic hopes to win the Miss Teen Canada Globe 2006 competition later this month. LIFESTYLE "The glare" is powerful because it is universal and official capacity, but by a felâ€" low citizen, someone whose safety was compromised by your distracted driving. Central to the campaign is "the glare"â€"that instantaâ€" neous reaction to a near miss with a distracted drivâ€" er. Using radio spots, transit ads and a webâ€"based quiz, organizers want drivers in the region to think about what they might have done to deserve "the glare." As part of the competiâ€" tion, she will raise money for the Hospital for Sick Chilâ€" dren, among other philanâ€" during her childhood in Serâ€" bia, and now she wants to help other people who are suffering. ENNIFER OrMsTN Proto Public response to a quiz will generate local data that will be used in the third stage of the campaign. It will focus more on facts and behaviour changing tips and will launch in the fall. Maybe you‘ve received the glare because you were paying too much attention to your cell phone, CD playâ€" er or morning coffee to notice that the amber light was about to turn red. familiar. We have all given it and we‘ve all received it. But if she can grow one inch and gets signed with the American agency, they will teach her ways to prolong her career, she said. In addition to her height she worries about the relaâ€" tively short span of models careers. This summer Jelena learned she is one inch away from being signed to a New York modelling agency. "(An agent) gave me his card and said, ‘You have the look, but I‘m not sure if my clients will take you because you‘re 5â€"7. But if you grow to 5â€"8 or 5â€"9, call me and I‘ll sign you up.‘" So she is now doing yoga, Pilates and other exercises in the hopes of stretching her body. "You‘re the centre of attention." She has done some backâ€" ground television work and hair shows in Toronto. In fact, she doe remember a time when didn‘t want to be a model "I‘ve always been interâ€" ested in modelling. I love doing runway and being in front of people," she said. Jelena began modelling when she was 14 years old with Kontakt, an agency in Toronto. "She helping said. thropic endeavors. As well, she is active in the local Serbian community and volunteers at the St George Serbian Orthodox Church. has a big heart for others," her mother sn I she For more information, or to register for this inter active program by Aug. 17, contact 519â€"742â€"1422. The program will run Aug-.’?'d;ld 24, from 1:30 to 3:30 p.m., at the resource centre, 233 Frederick St., Kitchener. Youngsters come away understanding that the person with dementia has feelings and still benefits from the love and affection they provide. is ories have been stolen by Alzheimer‘s disease. The purpose of this group is to educate children about the discase and to help them feel more com:â€" fortable around someone with the disease. ; This program was established to help children ages seven to 14 deal with a relative whose own memâ€" ories have been stolen by Alzheimer‘s diceace The Alzheimer Society of Kitchenerâ€"Waterloo presâ€" ents a summer learning opportunity for children called the Remember Me program. Send a telegraph, help the blacksmith twist iron, and walk on stilts... all before lunch. If you‘ve never seen a cow milked, you can get up close to see how it‘s done. The deal is part of a program called KidSummer, which offers a selection of interactive activities and demonstrations four times daily at the museum‘s two historic working farms, and in the homes and busiâ€" nesses of the living history village. This Sunday, between 10 a.m. and 4:30 p.m., chilâ€" dren aged four to 12 will be admitted free to Doon Heritage Crossroads, with the purchase of a regularly priced adult admission of $6. Also on the bill will be The End of Suburbia: Oil Depletion and the Collapse of the American Dream. produced by David Silverthorn and directed by Greg Greene. Tickets will be available at the door. For more information, visit www.endofsuburbia.com. it __ The screening will take place this Sunday. 7 p.m.. at the original Princess Cinema, located at 6 Princess St. The Princess Cinema in Waterloo will be holding a screening of Lookâ€"a short film produced and direct ed by Peter Conrad in 2005. Look features actors Alan K. Sapp and Michael Peng of Kitchener, and is coâ€"written by Gary Kirkham of Cambridge. They are all artists with Lost and Found Theatre. g Kids get in free for Doon‘s KidSummer program Alzheimer Society‘s Remember Me program set to start in August Princess Cinema hosts Look this Sunday