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Thousands. if not tens of thousands. of free audio programs are released reguâ€" H.n\'(' vou heard the buzz on the Internet lately? People are recording and publishing audio messages to the Internet for the world to hear... and it‘s not all that hard anymore. hn nat eece e e ote ige o mt es Clb 0 on CH22S T0 BAny â€" eZNMIC DBackgrounds tend to Bast said other auto comâ€" _ soon. By Michiart Hremstra larlv on the Inte: Acmad HHPP oo sn c liige "There‘s not really any challenges, as it was in makâ€" ing sure the right people were in the right places," Bast said there haven‘t really been any challenges in the takeover. They officially took ownâ€" ership of the lot on Feb. 1, and have since been busy with _ renovations and staffing changes. Bast, along with Mike Stollery, president, and busiâ€" ness partner Dan Deboer, said the purchase of the lot was a sort of anniversary present, as the three men have been selling cars together since 1996. "It‘s a new Parkway Mazda," Bast said. "Not an old Waterloo North Mazda." Ken Bast, viceâ€"president of the new Parkway Mazda, previously called Waterloo North Mazda, called the new lot "a sleeper." Yet the three owners of Parkway Ford in Waterloo recently acquired the Mazda dealership on Northfield Drive. t may seem like an odd Ichoi(‘c for a seller of domestic cars to purâ€" chase an importâ€"car dealerâ€" ship. Longtime Ford car dealer gets into the Mazda imports game Changing gears By Michart Hremstra For The Chronicle By Tim MureHy For the Chronicle 2980 King St. E., Kitchener + 893â€"2911 * A culinary celebration of three distinctive Italian regions: Romagna, Sicily & Palermo A Tour Through coined as a combination of the terms iPod and broadâ€" cast. although an iPod (a portable digital audio player sold by Apple}) is not required to play them, and the audio files are not actuâ€" ally broadcast in the literal sense. larly on the Inter casts. Bast said the Mazda clientele is different than that of Ford, although he admits he is still new to sellâ€" ing imports. Based in Hiroshima, Japan, Mazda exports cars to 146 destinations around the world, selling vehicles with conventional _ gasoline engines, diesel and a rotary engine unique to cars. Sales in 2005 saw an 11.7 per cent increase over 2004, which the company said was fueled primarily by demand for the Mazda 3, a compact sedan which has received positive reviews from many car critics. Mazda anticipates selling more than 100,000 cars in 2006 in Canada. In 2005, an estimated 78,000 cars were sold in Canada. Mazda began in 1920 under the name Toyo Cork Kogyo, and for years manuâ€" factured smaller vehicles. Its first passenger. vehicle debuted in Canada in 1960, and since then the compaâ€" ny‘s market share has steadiâ€" ly increased. What makes a podcast Being just blocks from Parkway Ford made it a logiâ€" cal fit. he said. "We look at anything that comes up as it fits into where we‘re going." Ihe term poscast was February 20 â€" April 3 as pod This is known as syndicaâ€" tion and is similar to the way blogs offer their regular posts. different from adding an audio file to your web site or FTP (file transfer protocol) server, is that files are proâ€" vided online in a way that users gan subscribe to receive new files as they are made available. What he has noticed so far is that a younger crowd is drawn to Mazda, citing the "university effect." "Imports tend to draw Ken Bast is one of three proud new owners of Parkway Mazda, Mazda, on Northfield Drive. BUSIN With the right software www.charcoalsteakhouse.ca Italh. || Once set up. receiving new files is as painless as lisâ€" tening to your radio. If you don‘t have a portable device, you can also listen to them directly un your computer. set up, your computer will download new files from the Internet and prepare them to be added to your portable audio player next time you plug it in. Bast said he has noticed people of nonâ€"caucasian ethnic backgrounds tend to more of a younger crowd he said. , formerly Waterloo North . iTunes provides a plaver and method of subscribing If you have installed a recent version of the Quickâ€" Time player from Apple {required to view videos on some web sites}, you may already have this installed. If you want to start listenâ€" ing to podcasts on your own computer, one of the easiest ways would be to install Apple‘s iTunes software. "Kitchenerâ€"Waterloo is pretty diverse," he said. be drawn towards imports as well. TM MuMPHy ProTo There are a couple places to help you discover a podâ€" cast that will suit your own You don‘t even need to own an iPod to use this softâ€" ware, and the best part is that it is free. to podcasts so they are autoâ€" matically downloaded to your computer while you‘re doing other things. An avid hockey player who wants to have plenty of space in his vehicle, Bast said his wife will likely look into purchasing a Mazda "I don‘t drive cars," he laughed. "I drive trucks." So what does the new owner of a Mazda dealership drive? A Lincoln Navigator. He moved to Waterloo in the 1970s as a parts manager at Ford, and became a manâ€" ager in 1988. Bast, who has been sellâ€" ing cars in one way or another since 1962, began his career in New Hamburg at a Mercury dealership. "It looks like it‘s going to be a pretty successful vehiâ€" cle," Bast said. Bast has high hopes for the CXâ€"7, which Mazda describes as a sportscar bred with an SUV. The most popular seller at Parkway Mazda has proven to be the Mazda 3. "We‘re not here to be the lowâ€"price dealer on the marâ€" ket," he said. But he added, his group has no plans to drive other retailers under; he plans to compete fairly with them. panies such as Volkswagen and Toyota also see a lot of consumer support in the region. Continued on page 16