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nc Giguere decided to Eunlr his Jatest book atter he discovered the ease of making money from his own web site and knew that others could tou. Uhe book is written in non technicaul terms and explains how people can generate money through Internet giant Google, using a fourâ€"step process that doesn‘t require any past programming or web develâ€" opment experience. His tuurth book, Make Money With Goougls. Using the AdSense Advertising Prograimm, went on sale Tast briday in Canada and the U S., and hes hoping it will be well received "The computer user market as opposed to the L'nmpult'r pl(]gl’i”])l"l’l market is much larger," said Giguere. "This book is hasiâ€" cally for people who are computer users. No proâ€" Local author explains how to make money using web search engine By Jason Nor bor The C hroriy Eric Giguere of Waterloo is excited over the recent release of his fourth book, Make Money With Google, Using the AdSense Advertising Program. Going gaga for Google WWe Have Competition h But Our Libestyle Deesu‘t! BUSINESS If you would like the best food, the best view, the best location, and the best place to live in Waterloo, then call today. Ask us about all the great services you get at one reasonable monthly rate. * Spacious suites * Activities * Onâ€"site managers * Delicious meals + Paid utilities {except phone) + No hidden costs or fees * Housekeeping/linens *« Transportation 605 Laurelwood Drive, Waterloo, ON N2V 2W7 , IHt â€"__ #¢# | OURT * #% lLAURELWGDOD Gracious Retirement Living TIHE + Aud so muck mare! gramming required." How it works is that Google will place advertiseâ€" ments on your web site and pay you after they have been clicked on by a user. "It‘s called payâ€"perâ€"click advertising," he said. "They {the advertisers) only get charged if someone clicks on the ad. What vou‘re doing is renting space on your web site to Google. Google uses that space to show advertisements and Google gives you a cut of the money it makes on the advertisements on your site." Google will also select the ads they feel would be the most suitable to a web site and there is no software to purchase beforehand. "Google has the program called AdSense that allows small web site owners to actually show ads." he said. Giguere explained that Google will give the web site owner between 30 to 50 per cent of the profit they have nww.courtataurelwood. com made on the advertisement. Giguére‘s book details how the free AdSense proâ€" gram works, how Google chooses the right advertiseâ€" ments for a web site, how to get people to visit a certain web site, how to design and build your web site and tips to make advertisements highly effective. "It‘s about the idea of h(l\\ can someone who is just a computer user basiâ€" cally set up a web site or blog (web logsi and maybe make a bit of money," he said. "Things have proâ€" gressed so much to the point where you don‘t have to be a programmer to do it This book â€" walks you through the big steps." He explained that Google wanted to expand advertisâ€" ing to thirdâ€"party web sites and created the AdShare programs. Once a user signs up for the account, Google analyzes the person‘s web Continued on page 20