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\a Wa p: Waterloo‘s Brick Brewery celebrates 20th birthday with beer bash rick Brewing Co. of B\\‘;ncrhm started out as aâ€" way for its founder to have a beer he could enjoy one that was different from the mainâ€" stream variety. And in the 20 years since the company‘s founding. owner Jim Brickman is still expanding operations for a market looking to expand its tastes. "The consumers are willâ€" ing to experiment and go out on a limb, rather than drinking what their fathers and their grandfathers did," said Brickman, at the Brick Brewery‘s 20th birthday bash and open house Saturâ€" day. "I asked myself why there weren‘t other small brewers in Canada, and it turned out no one had ever asked." he said. Over the past two decades, Brick has grown into a popular brewery, offering more than 15 beverâ€" ages to choose from Brickman said 20 years ago he asked himself a quesâ€" tion, and from there Brick beer grew. From there, he found the money to create his own brewery and the Brick Brewâ€" ing Co. was established. Brickman decided to tap into a new consumer trend in the 1980s of providing more natural products. without preservatives n chermcials Ne also noted that people preterred a smallâ€"time oper ation because it was more intimate tor the custorner Brick Brewing, which has won four consecutive gold "I just got the notion in my head for there to be a small player," he said. ‘The liquid speaks for itself" Buy Any Two Large Sandwiches. Two Medium Fries and Two Medium Soft Drinks for only $7.99. Not valid with any other offer. Limited time offer. See Restaurant for Details. 396 King St. North | By Tim Mukeny bor The Chronich medals in the Monde Selecâ€" tion for Quality Competition in Brussets, Beigium, was the first to use European coldâ€" filtration rechniques, which is now commonplace in most North American brewâ€" enes. Brickman said he has nothing against the larger brewing corporations; he is just trying to fill a market niche for a more unique brew: Jim Brickman, founder of the Brick Brewing Co. in Waterloo, celebrated his company‘s 20th birthday with a party and open house Saturday at the King Street location. "They make a main stream product that appeals t0 as many people as possi ble," he said Brickman said one of the mistakes he thinks he made HAVE IT YOUR WAY® __ 2 CAN iA â€"â€" DINE ? FOR â€"‘ $7.99 1Q! 1503 f in starting his company was to not come out with a unique bottle. In the spring of 2002, Brick recreleased the stubly bottle. along with Red Cap beer "I just got the notion in my head for there to be a small player." ‘F t1{i0 T NXNIJT WJSIN] Jim Brickman founder plus taxes 4 0 Mn PEL_PLT FREE Kid‘s Meal Brickman bought the recipe rights to Red Cap beer and returned it to the marâ€" ket place in its classic stubby bottle. a vehicle he said many Canadians had been asking for. "If people were asking for it, why not provide it?" he said. the stubby bottle didn‘t come without its problems, however, as Brick Brewing is currently fighting The Beer Store. also known as Brewers Retail Inc., over the use of the bottle. Retail Inc., over the use of the bottle. Pheâ€" Beerâ€" Store: has threatened to no fonger release to Brick its share of 396 King St. North . | Buy any Large Sandwich Combo at the Regular Price and Receive a Free Kid‘s Meal with Toy. Not valid with any other offer. Limited time offer. See Restaurant for Details. eke HAVE IT YOUR WAY® The Beer Store alleges that Brick‘s use of the stubby bottle is a breach of The Beer Store‘s standard brewer‘s user ;igrvcmt’m. empty industry standard bottles for reuse. Brickman said there‘s an industry standard bottle agreement that Brick Brewâ€" ing retused to sign because it was too restrictive, and that all agreements they have with The Beer Store allow them to use the stubby botâ€" tle A user fee is required 16 use speciality bottles at The Beer Store, Brickman sard. and Brick Brewing Co. has ANORE® RaicEy 2eOTG OrnarmtWorks: Shark Take TM & © 2004 DreamWorts 1 1 C The stubby bottle isn‘t the only innovation Brick is putting on the market. Brick also released a plastic beer bottle, 473 mL in size, which Brickman says chills more quickly and stays cold longer, as well as being unbreakable. paid all fees in full Meens said people buy things from people, not corâ€" porations. Meens said Brick is marâ€" keting three products: Jim Brickman, Brick Brewery, and their range of beers. Brickman said unique bottles help sales, but "the liquid has to speak for itself." He says his liquid is speaking to a younger genâ€" eration of drinkers looking for different tastes. "If you like what Jim is saying. you‘ll probably try his beer." he said. "You have to build a relationship with vour customer." "I think we‘re on our way to becoming one of the most notable crait brewers in Ontario." said Meens "They want to make their own decision‘s about what they drink," he said. Kevin Meens, executive viceâ€"president of marketing for Brick Brewing, who has been with Brick for the past three years, said what helps sell Brick beer. is Jim Brickâ€" man himself. "Jim Brickman is probaâ€" bly one of the most fun, knowledgeable beer presiâ€" dents in the industry," he said. "The challenge was to take Jim, who had a portfoâ€" lio of beers, and do what the market place wanted." When asked about the tuture of Brick beer, both Brickman and Meens agree that there is nowhere to go but up "Micro draft beer is here to stay," he said. with Toy Every Sunday mMfi WiaAl‘s *2 3. -L::,i > k * Toys Available